Categories
Music Music Blog

Memphis Tourism Rolls Out New Music Hub Website

Memphis is a music city’s music city, as people who live here know very well. The challenge is reminding others of the embarrassment of riches we have. While many foundations have come and gone to do just that, locals, especially musicians whose livelihood depends on a hopping night life, have hoped for a more concerted promotional effort to help build profile. As of yesterday, we’ve taken a major step in the right direction.

Memphis Tourism, aka The Memphis Tourism Educational Foundation, has recently been taking a more pro-active role in promoting the city, and now they can boast a full fledged web presence promoting the city’s music. Their website at www.memphistravel.com took on a whole new dimension yesterday with the unveiling of its Music Hub pages.

The foundation’s music specialist, Jayne Ellen White, seemed undeniably proud of this new web portal and its various features. “The About Memphis Music section, and the Memphis Music Resources pages are my favorite sections to explore and see all of the assets the Memphis music industry has to offer including Memphis labels, studios, music venues, and more–– but the “What Is Your Memphis Music Vibe?” quiz is really fun too.”

On a more pragmatic level, prospective visitors and music fans can find a diverse, up-to-date guide to the many events and venues where music can be found. There’s even a link to inquire about booking Memphis artists. What’s not to love?

This follows on the heels of some major on-the-ground success stories that the foundation has had on the music front of late. They’ve had a hand in some very high-profile events, including the recent Jam in the Van series, the Liverpool & Memphis exchange program, and the Memphis Masters, a limited video series celebrating various albums from the iconic Stax Records label.

If you make a virtual visit to their page, give yourself some time. It’s easy to get lost in the many layers of images, information, and music, especially once you discover their AllMemphisMusic (AMM) Radio

Categories
News News Blog

PR Titan Harold Burson Dies at 98

The death today of Harold Burson marks the passing of a notable Memphian who was a pioneer in the field of public relations. More precisely, Burson, who was 98, parlayed a powerful intellectual curiosity and devotion to work that took him from a being a stringer for The Commercial Appeal while he attended Ole Miss to building and running the top PR firm in the world.

PRWeek, a public relations industry trade publication, named Burson as “the century’s most influential PR figure.” He was an entrepreneur, and counseled an array of CEOs, government leaders, and heads of public sector institutions. And he made the public relations business what it is today.

While he was Memphis born and a graduate of Humes High School and Ole Miss, he spent almost the entire rest of his life in New York, tending to his business. Only last year did he return to Memphis to stay with a niece. He still, however, went into work three days a week at the local office of Burson Cohn & Wolfe, the company that evolved from Burson-Marsteller that he founded with Bill Marsteller in 1953.

Memphis magazine ran a profile of Burson in its December issue that looked at the remarkable man and his singular achievements. Read the profile here.

Categories
Film/TV Film/TV/Etc. Blog

A Hidden Life

August Diehl as Franz Jägerstätter and Valerie Pachner as Fani Jägerstätter in A Hidden Life

What would you have done if you lived in Nazi Germany? Would you have been able to recognize the threat of growing fascism? Would you have resisted the rush toward war, or would you have gone along to get along? What sacrifices would you be willing to make to protect democracy? Would you have sheltered fugitives from the Nazi death camps, even if it meant the possibility that it would earn you a ticket to the gas chamber?

Generations studying World War II have asked themselves these hypotheticals, but these questions don’t look so academic in the America of 2020. This is the implicit question that hangs over A Hidden Life. Director Terrance Malik has never been shy about asking big questions — after all, this is a guy who made a quasi-documentary, The Voyage of Time, that aims to tell the story of the birth, life, and death of the entire universe.

Malick’s vehicle to explore the individual’s responsibility in times of pervasive societal evil is the story of Franz Jägerstätter, an Austrian farmer who became a martyr after refusing to swear a loyalty oath to Hitler. He begins with shots from Triumph of the Will of Hitler’s airplane on his way to the Nuremberg rally. Then the cold, precise, monochrome lines of the parade grounds give way to the sinuous lines and verdant colors of the mountains surrounding Franz’s farm.

If nothing else, Malick and his cinematographer Jorg Widmer have created an incredible travelogue of rural Austria. This is The Sound of Music country, but the Jägerstätter family couldn’t be more unlike the privileged Von Trapps. Instead of singing about how the hills are alive, they spend their time reaping wheat off the hills with actual scythes. The symbolism of villagers whose sons are marching off to fight for the Nazis wielding the implement most associated with the grim reaper isn’t exactly subtle. But if you know Malik’s work, you know subtlety isn’t exactly his strong suit.

Malik is one of those directors who has his own pace, and he tries to seduce you into matching speeds with one impeccable composition after another. He gets obsessed with watching Franz (August Diehl), his wife Fani (Valerie Pachner), and her sister Resie (Maria Simon) go about the minutiae of farm life.

But all is not well here. When Franz is relaxing with his neighbors in the village’s picaresque biergarten, the mayor goes on a drunken Nazi rant. Franz can’t hide his disgust, and people notice. It gets worse when he is called up for military duty. It’s not so much the military training that he hates — the saintly Franz’s one earthly pleasure besides his three daughters is riding motorcycles, and the Wehrmacht gives him plenty of opportunities — it’s the odious ideology behind it all that he despises. When he’s sent home after the surrender of France (the war effort needs farmers, after all) he finds a silent ally in the town miller. “Don’t they know evil when they see it? Crime, and no shame.”

As the war goes badly for the Nazis, Franz is again called up. This time, his refusal to take the Hitler oath is grounds for him to be thrown into the brig. Back home, his family is ostracized. Suffering piles on top of suffering as he is shipped to a brutal prison in Berlin. The church, in which he placed so much faith, fails him, with even his bishop telling him to fall in line. In 2007, that same church would beatify him into a saint.

As with all Malik’s films, there are indelible moments. Malik loves his wide angle lenses, and Widmer is one of the few people who knows how to use a handheld camera without inducing vomiting. It’s unexpectedly poignant when he uses the same lens to show a first-person view of a beating by Nazi prison guards as he does to sweep across the waterfall-strewn hills of Bavaria. When it comes to his actors, Malik is a filmmaker of interior states. There is a lot of wordless anguish in A Hidden Life. His editing is elliptical to a fault. Maybe that’s part of the point — the decisions we make are ordained ahead of time by our history and emotions, so the actual acts don’t matter as much as we think they do. But this also contributes to the reason the Badlands director leaves a bad aftertaste for some people. When Franz is confronted by his Nazi commandant about his disloyalty to the Fuhrer, Malik cuts away, depriving us of the emotional release of confrontation. That would probably not be so aggravating had we not just spent a half hour watching lovingly chosen angles of peasants putting hay in the barn. A Hidden Life is both an important film and a frustrating one.

A Hidden Life

Categories
Food & Wine Food & Drink

Drinks at Bar Keough, Finally

When a Bar Keough sign went up at 247 Cooper but the windows remained covered, it was enough for the Flyer to name the space “Best Unopened Bar” in the annual Best of Memphis staff picks. Kevin Keough, owner of Café Keough Downtown, finally opened the doors in late 2019, revealing an intimate, eclectic space with a prize jukebox, recognizable staff, and what I believe to be the world’s only bar food menu featuring tartine.

On the night we visited, Keough himself was there to monitor additional repairs on the Claremont jukebox that looms from the rear of the bar. It houses 100 45s from Keough’s extensive personal collection, and he changes them out regularly. Currently, it’s home to some fantastic ’80s alternative and at least one Van Halen record, which we assume is responsible for breaking the jukebox in the first place. One dollar gets you 10 plays at Bar Keough, and a bonus for old jukeboxes is that no one can skip your track to play “Funky Cold Medina” 15 times.

Photographs by Justin Fox Burks

Mike Hutsell at Bar Keough

It’s not just the music that sets the place apart, though. Bar Keough is nothing fancy until you notice the thoughtful details that make up the décor. The red diner-like counter that serves as the bar, for example. The Zenith speakers peeking out from behind whiskey bottles. The light fixtures above, which Keough tells me he ordered from Belgium from a German dude with an Italian name who designs racecars. This last fact fills me with remorse that the light fixture has already lived a more exciting life than I.

The drink menu itself is also beautiful in its simplicity, containing such college-kid classics as the Madras and Green Tea interspersed with “I’m an adult now” drinks like the Old Fashioned and French 75. Then there’s the most welcome addition of the Tom Collins, which I drank only before I was old enough to drink, but you better believe I sampled one at Bar Keough.

Bartender Mike Hutsell says his favorite drink to make is an Old Fashioned, and I’m delighted to see that he still uses the unnaturally pink maraschino cherries, which I’ve really started to miss ever since they began disappearing from bars in favor of that snobby-ass Luxardo cherry. There’s also a small wine list, local and domestic bottled beers, and Miller High Life ponies, for those who would like one more but do not deserve a full beer. On draft, there’s Newcastle, Stella Artois, and Guinness, which is a small, but mighty mix of beers. Fans and haters (who are really just closeted fans) of White Claw alike, join me in thunderous applause! Bar Keough also carries the coveted water beers.

Our go-to move is to have a couple drinks each while writing about bars we go to, but Hutsell was having none of it. “This is a safe space for more than two drinks,” he says. This checks out. Bar Keough is nestled on the corner of Cooper and Peabody, a quick walk from Central Gardens, Cooper-Young, or the Overton Square areas. It’s important to note that it’s also stumbling distance to the CVS — because who knows what can happen to one’s body after a few Bar Keough Blue Hawaiians.

While Hutsell is normally bartending for happy hour, it’s Scott Miles who does the heavy lifting for larger crowds on Friday and Saturday nights, when I can personally guarantee you the Smiths and New Order will be played.

“I’m just winging it as I go,” Keough says when I ask what big plans he might have for the bar’s future. He’s already tinkering with the menu and curating the jukebox’s next rotation. He’s here, just days before Christmas, kicking it with Mike Snodgrass, area jukebox junkie and restoration expert. He’s still on the prowl for more 45s, a process augmented by his newly acquired skill of dinking records (look it up, pervert).

As I finish my final drink, the jukebox lights up and kicks back on. Bowie’s “Let’s Dance” blares. Bar Keough is going to be just fine.

Categories
Sports Tiger Blue

#23 Wichita State 76, #21 Tigers 67

Bye-bye, Top 25.

Five days after a loss to Georgia that dropped them 12 spots in the Top 25 (from 9th to 21st), the Tigers were declawed at Wichita State, surely toppling out of the rankings for the near future. Memphis has lost consecutive games for the first time this season, now 12-3 overall and 1-1 in the American Athletic Conference. The Shockers improve to 14-1 (2-0).

The U of M shot miserably in the first half (1 for 13 from three-point range), but closed a 13-point deficit to six (37-31) by halftime. Wichita State opened the second half with a 9-3 run and extended the lead to 17 points midway through the period. A Tyler Harris trey and Precious Achiuwa layup keyed a 13-4 Memphis run that reduced the Shocker lead to six points (66-60) with just over three minutes to play. But a pair of turnovers by Alex Lomax interrupted the comeback. The Tigers and Shockers have now split four games since Wichita State joined the AAC before the 2017-18 season.

Precious Achiuwa posted his eighth double-double of the season with 22 points and 12 rebounds. Harris scored a season-high 17 points off the bench, but no other Tiger scored as many as 10. D.J. Jeffries returned to the starting lineup after missing the Georgia game due to illness. He scored only three points in 28 minutes of action.

Jamarius Burton led the Shockers with 16 points.

The Tigers made only four of 21 shots from three-point range and had almost twice as many turnovers (18) as assists (10).

Memphis returns to action Sunday with a game at USF (8-8). Tip-off is scheduled for 3 p.m. The Tigers return to FedExForum on January 16th when Cincinnati comes to town.

Categories
Beyond the Arc Sports

Real Talk: About the Grizzlies and the Playoffs

As the Grizzlies continue to improve in the standings and other Western Conference teams fall short, there has begun to be some buzz about Memphis making a playoff push. This would be a terrible idea, as I will explain further.

For reference, currently the Grizzlies are 9th in the WC standings, one game back from the 8th seed.

The Grizzlies are going through a real, honest-to-God rebuild. With new front office decision makers and a new head coach, this team is finally in a position to execute a successful rebuild.
There is a young, dynamic core of exciting players to build around, and in many ways the future is looking brighter for this franchise than it ever has. Which is all the more reason why this process shouldn’t be rushed.

The 2019-2020 Memphis Grizzlies are a very young team, green behind the ears and still learning how to play together. They are still building chemistry and learning how to put together four complete quarters of basketball in the same game. It isn’t always pretty to watch, but this is a very good thing. It is exactly what they are supposed to be doing at this point in the rebuilding process.

But What About the Boston Pick?
Well … what about it? The first-round pick that we still owe to Boston is top-6 protected this year and while it would not be wise to lose deliberately, chances are the Grizzlies will organically end up a lottery team again this summer. Which allows the possibility of ending up with another very good draft pick this summer.

Yes, said pick is unprotected after this year, but the likelihood that the Grizzlies will end up as even the 8th seed is much greater next year. If that is the case, Memphis could potentially convey a pick that is outside the top-10 in 2021.

The Bottom Line
The playoffs should not be a goal for this Grizzlies team until they have developed enough to sustain a deep run. End of discussion.
As it stands right now, even if they did end up in the 8th seed, it is very unlikely they would make it out of the first round of the playoffs. Which makes the risk of injury too great, with the potential for a reward (or even a second-round series) much too small.

Categories
News News Blog

Extended Q&A: MAS Executive Director Alexis Pugh

Memphis Animal Services (MAS) increased its save rate by 70 percent from 2010 to 2019, going from 19 percent to 89 percent.

Alexis Pugh, executive director of MAS, said the goal and national threshold is a 90-percent save rate. Though the shelter has nearly reached this number, Pugh said the ultimate goal is to have zero animals euthanized because of space. A key to that is to keep animals out of the shelter and in loving homes, Pugh said.

Memphis Flyer: To what does MAS attribute its increased save rate?

Alexis Pugh: When you have something as complex as animal welfare, there are a lot of moving parts that work together to achieve something. I certainly think social media has played a huge role. Most people nowadays find and adopt pets using social media and the internet. It’s just brought a lot of awareness to what’s happening at the shelter, and that’s critical for people to rescue animals from here.

MF: What else has helped increase the save rate?

AP: When Mayor [Jim] Strickland became mayor in 2016, he decided to really dig into what the challenges are here and provide the needed support and resources. He not only put his money where his mouth is, but also put the people, support, and leadership where his mouth was.

The mayor has also been extremely supportive about making progressive shelter changes. There are some programs that we’ve put in place that not every mayor would be willing to do. For example, the owner-surrender-prevention program, which manages our intake, because we’ve got to keep pets out of the shelter and keep them with owners.

It’s programs like these that have allowed us to achieve what we’re achieving, even with the intake rate going up. We took in more than 11,000 animals in 2019. The last time we took in that many animals was 2014. Our save rate was 40 percent then. This is a really impactful statistic.

City of Memphis

MF: What are some remaining challenges at MAS?

AP: The last at-risk category we have is large-breed dogs. A lot of that comes down to [what kind of animal] the public is interested in adopting. I don’t think that it comes as a surprise that when we have small-breed dogs, there are lines of people waiting to get those pets. Unfortunately, the interest is less for large dogs, especially for dogs who have some pitbull-like appearance.

Pitbulls are the most-bred dog in the United States and here in the community, but they have a bad stereotype and reputation, which is reinforced by certain insurance companies or leasing offices. So this cuts out a segment of potential adopters because they can’t have these types of dogs where they live. Pitbulls are the No. 1 type of dog in here, and these poor guys are being set up for failure.

We need to overcome prejudices against pitbulls and other breeds. This needs to happen not just on an individual level, but with our leasing companies and insurance companies too. What other way could these companies discriminate based solely on someone’s appearance? There would be lawsuits all day if a leasing company said we don’t rent to black people or Jewish people. That’s just not something that we accept anymore for people, so why should we accept that for animals? Just because an animal looks a certain way, it doesn’t mean they behave a certain way and it doesn’t mean they should be prohibited from living with a quality pet owner.

MF: Are there any challenges specific to Memphis?

AP: One challenge, certainly when we talk about keeping pets in homes, is that a significant portion of our community lives in poverty. Some pet owners have to choose whether to put food on the table for their families or get their dog spayed. That’s not a choice that anyone should make. So we have to get those barriers out of the way for our low-income pet owners.

Just because you have a low income or are living in poverty, it doesn’t mean you can’t be a good pet owner and it definitely doesn’t mean that you don’t deserve the joy of a pet in your home. I challenge the notion that someone with a low income can’t possibly provide a good, quality home for a pet. Our job shouldn’t be to say ‘you don’t have enough money to feed yourself or your kids so you can’t have a pet.’ Our job should be to say ‘you don’t have enough money to feed yourself or kids, so you focus on that. Let us focus on your pet.’

So, it’s about changing the prejudices that often go into what makes a good pet owner. Because every neighbor and every family deserves to have the joy of pet ownership provided they love the pet and provide it with those basic resources even if that takes help from the outside.

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MF: What are the goals for the next decade?

AP: In 2020, we’re really focusing our efforts on community outreach and providing better resources for those high-intake ZIP codes, like quality housing for pets or behavior counseling. Or, if you have a hole in your fence and your dog gets out, how can we help with that? Our focus this next decade is to say that not every animal needs to walk through our front door at the shelter. We need to be where animals go when there is no alternative.

So we try to look at what the next progressive step is.

We’re at 90 percent [save rate] and that’s great, but our work isn’t done. We’re not going to rest even though we’re working our butts off, we’re saving more lives, and our adoption and rescue transfers are up almost 20 percent versus last year. So we’re doing more work and we’re working harder, but we’re not done working harder. We’re going to keep working hard every day until no animal here is at ever at risk for euthanasia because of space. And the answer to that is outside of the shelter walls.

We want to get to a point where we say euthanizing animals for space is something we used to do in Memphis, but we don’t do that anymore.

City of Memphis

MF: How will MAS do that?

AP: Well, we recently got a large donation from an anonymous individual who wants money to go specifically toward helping members of the community become successful pet owners. We’ll look at how we can put more emphasis on pets staying in loving homes. And if they do end up here, how can we get them from sitting in a kennel in a shelter, the least desirable place for any pet? Dogs are social creatures. They don’t like being in a kennel, and it’s not fair to them.

One way we’ve already begun to do that is expanding our foster program so that those adult dogs who are eligible can be held in homes instead of here in the shelter. A great analogy for that is if you think back several years ago, children who didn’t have parents or who were removed from their homes were sent to orphanages. Well, at some point that industry said ‘this is not the best solution for these children. These children should be in foster homes.’ So then there was this massive movement to get children into foster homes instead of orphanages. Well, we should follow that same model in animal welfare. Do we have enough homes in this community where if people step up to foster, then maybe we don’t need all these kennels in our shelter. Then we can function as a resource to provide supplies and care, but we don’t have to be the housing mechanism for these animals.

MF: How can the community help?

AP: We have got to get people out of the habit of buying animals from breeders and pet stores. Are there reputable breeders? Absolutely. Are there communities in other parts of this country where buying pets may not be as big of an issue? Sure. But when there are still animals that are losing their lives in our shelter because they have nowhere else to go, this community needs to make adoption a priority. I want to see Memphis as a city where animals in need in our shelters and with nonprofit rescue groups are people’s first choice when adding pets to their homes, not a breeder.

We also need more people involved in volunteering and fostering. We’ve got a lot of great adopters and we’ve seen it over the holidays. But we need more foster homes. We need more people willing to step up in the short term. Volunteering, fostering, and donating are all critical ways you can be a part of the solution to animal welfare.

[pullquote-2]

MF: Anything else you want readers to know about MAS’ work?

AP: There was a period when there were some real negative stories that came out about the shelter and some of it involved the staff that works here. There was a lot of community distrust for the people that worked at Animal Services. I would just like to say, as someone who has worked alongside this group of people for more than three years now, that these are human beings that come to this job every day with no other goal in mind other than how can they save one more animal today. I mean there are staff members who take animals home and foster them or staff members that stay after their shifts to walk them just because they want to. We just go above and beyond every single day.

Finally, if you want to come here, I will personally walk you through and give you a tour. I will introduce you to the amazing people who care for these animals. I’ll show you that this is not a sad or depressing place. This is a happy place. When you walk through our kennels, you’ll meet animals who are here temporarily and are on their way to finding a home. And I want our community to come see it. I want people to see for themselves that this is a shelter and operation that you as a Memphian can be proud of.

Categories
Politics Politics Beat Blog

Wheel Tax Solution for County MATA Funding Off to Shaky Start

No piece of county legislation has had so checkered a history JB

County Mayor Lee Harris listens to County Commission’s discussion of his funding proposal for MATA.

as that which endowed the county’s wheel tax, originally created as a levy upon Shelby County motorists to pay for educational construction projects that the county’s budget lacked funding for.

The tax, originally $25 per motor vehicle and later doubled, was unpopular right away, but it became a dependable source of political controversy when the county commission, at regular intervals, began allocating portions of it for purposes other than schools — such as public housing, road construction, and debt retirement.

Now the tax may be subject to amendment again — as a source of funding for a new Shelby County contribution to the Memphis Area Transit Authority (MATA). The county input has been proposed by County Mayor Lee Harris for an expansion effort that would help bridge the distances from home to work for county residents lacking in their own means of transportation, and serve the ends of industrial and community development, in general.

Under the terms of an ordinance sponsored by Commissioners Willie Brooks, Van Turner, and Tami Sawyer and discussed at length in committee on Wednesday, the fee charged county car-owners would be raised from $50 per vehicle to $70, with the add-on $20 to be regarded as a separate fund earmarked for MATA purposes. The proposal was amended to exempt seniors and county residents with incomes less than $30,000 annually.

Among those testifying in favor of the ordinance were Chamber of Commerce CEO Beverly Robertson, Chamber board chair Willie Gregory, FedEx regional president Richard Smith, FedEx Express regional president, and Baptist Memorial Healthcare president and CEO Jason Little. Testimony on the ordinance’s behalf was also heard from numerous members of an overflow audience that required additional folding chairs in the commission’s 6th floor quarters at the Vasco Smith Building.

Not everyone was so enthusiastic, however. County Clerk Wanda Halbert pointed out that bookkeeping for the arrangement could become unwieldy, and several commissioners remained unconvinced. Those voting No were commission chair Mark Billingsley, David Bradford, Edmund Ford Jr., and Amber Mills, the latter, who represents suburban North Shelby County, dismissing the measure as an additional burden upon the taxpayer, calling it “pish posh.”

The five commissioners supporting the ordinance were Brooks, Turner, Sawyer, Mickell Lowery, and Eddie Jones. Commissioners Brandon Morrison and Michael Whaley abstained.

The 5-4-2 winning margin for the ordinance was hardly reassuring for supporters, since a supermajority of 9 Commission members will be required when the measure comes before the regular Commission meeting on Monday.

Categories
We Recommend We Recommend

Are You Smarter Than a 5th Grader? Find Out at this Trivia Night

Think you’re smarter than a fifth grader? Test your wits at Cerrito Trivia’s “Are You Smarter Than a 5th Grader?” game night at either Rec Room or Dan McGuinness Southaven this Tuesday.

Kevin Cerrito, founder and operator of Cerrito Entertainment, says this game is perfect for those who are intimidated by typical trivia nights.

“Oftentimes, people will be like, ‘Oh, it’s too hard,'” he says. “Well, this shouldn’t be too hard for you. These are all questions a fifth grader should know the answer to.”

Cerrito Trivia

Are all squares rectangles? Are all rectangles squares?

Cerrito says the idea to quiz people’s fifth-grade knowledge came from their monthly game show night, wherein each round is modeled around different game shows. The Are You Smarter Than a 5th Grader? theme became such a hit, they built an entire trivia night around it. And with the spring semester beginning this month, Cerrito says this is a great time for teachers to sharpen their thinking skills.

“Teachers love it,” he says. “Or they hate it, depending on the question.”

While Rec Room will be 18+, attendees at the Dan McGuinness Southaven location may be able to call on their children for help.

“It’s definitely to your advantage if you can bring a fifth grader because a lot of it is based on the TV show,” says Cerrito. “So much of it is stuff that you just forgot. Things that may not have been a life skill but you really needed to pass school, like outlining a sentence or something.”

Play ”Are You Smarter Than A 5th Grader?” in Memphis or North MS, Tuesday, January 14th, Dan McGuinness Southaven (3964 Goodman E., 6:30-8:30 p.m.) and Rec Room (3000 Broad, 8-10 p.m.), free, must RSVP on eventbrite.com.

Categories
Film Features Film/TV

Little Women

Who could have foreseen that, in the year 2020, I would prefer an adaptation of Little Women over the latest Star Wars movie? Five years ago, it would have sounded outlandish. And yet, here we are.

Little Women, Louisa May Alcott’s 1868 novel, has been adapted for the screen seven times, most recently in 1994 by director Gillian Armstrong. This time, it was at the hands of Greta Gerwig, who was originally hired by producer Amy Pascal to write the screenplay before her success with Lady Bird got her into the director’s chair. Gerwig turned out to be the right woman at the right time. Making a film for 21st-century audiences out of a manuscript written during the aftermath of the Civil War is a daunting high-wire walk. One false step and you fall into boring, staid, or offensive.

Eliza Scanlen, Saoirse Ronan, Emma Watson, and Florence Pugh as the March sisters in Little Women.

The key turns out to be Gerwig’s screenwriting. Little Women is groundbreaking in its proto-feminist, social realistic depiction of the everyday lives of girls, but its structure is conventionally linear. Gerwig’s first stroke of genius is to cut up the story and rearrange the scenes to put the themes and callbacks into sharp relief. She also added the meta-story of the writing and publishing of the book, using material from Alcott’s biography and personal letters. Far from being a florid, 19th-century slog, the dialogue is crisp and quotable, beginning with the epilogue from Alcott: “I’ve had a lot of troubles, so I wrote jolly tales.”

“I can’t afford to starve on praise” sounds like a common lament of millennial gig workers. “What women are allowed into the club of geniuses?” would fit neatly into a tweet by a feminist firebrand. And what young person can’t relate to “I want to be great, or nothing!”

What’s undeniably genius is the way Gerwig has reshuffled the deck. For this writer, watching her pull off one impossible transition after another — juxtaposing weddings and funerals, cosmopolitan Paris and small-town Connecticut, a drunken reel and a formal dance — was worth the price of admission.

For most audiences, the casting takes paramount importance. The four March sisters are the prototypical American girls, the category you identified with before you figured out which Hogwarts house you would be put into by the Sorting Hat. Speaking of which, the oldest sister, Meg, is played by Hermione Granger herself, Emma Watson.

For the role of Jo, the book’s point-of-view character and Alcott’s stand-in,  previously played by the likes of Katharine Hepburn and Winona Ryder, Gerwig tapped Saoirse Ronan. If you’ve seen her as a plucky Irish immigrant in 2015’s Brooklyn, you know she’s perfect for the role of the whip-smart second sister whose most fervent wish (after becoming a famous writer) is to keep the family together.

Florence Pugh plays Amy, the third sister who becomes Jo’s rival for the affections of their neighbor Theodore “Laurie” Laurence (Timothée Chalamet, also perfectly cast). The radiant Eliza Scanlen plays the youngest sister, Beth, as a wide-eyed innocent.

Gerwig’s ensemble also includes Laura Dern as Marmee March, who gets to deliver the immortal line “I’m angry every day,” and Meryl Streep as the marvelously flinty Aunt March. The one time I was thrown out of the narrative was when the March sisters’ absent father returned from war, and I involuntarily whispered “Cool! It’s Bob Odenkirk!”

Little Women is a four-headed Bildungsroman (one of my all-time favorite words; it means “a novel dealing with a person’s formative years”). What began as a children’s book for girls has grown over the years into a Rorschach test for femininity, and each new interpreter decides what contemporary audiences would like to see emphasized. Gerwig’s inclusion of Marmee’s line, “I’m angry every day,” is at the heart of her interpretation. Alcott’s characters go through the full gamut of emotions. Gerwig starts off with joy, restaging her famous run through the streets of New York from Frances Ha with Jo. There is love — both agape and amore — and anxiety. But the anger of being second-class citizens has always lurked in the background of Alcott’s book. What elevates Gerwig’s film above other versions of the story is that these Little Women are allowed to be fully human.