Chris Davis reported today on the state of Tennessee’s expensive new logo, which looks like it fell off a TennDot truck.
Here it is, in case you forgot what it looks like, which is entirely understandable.
Yes, it’s stupidly simple and pointless. It says nothing, means nothing, except maybe, “Hey, thanks for the $46,000. We spent $20,000 on each letter and $6000 for cocaine and beer. Like, ‘Mad Men, y’all.'” Which may or may not be a direct quote from the head of the Nashville ad agency that “created” this absurdity.
Of course, it’s possible we’re just dense over here in River City. We don’t get the zen of this logo. After all, there plenty of examples of similar creative efforts. Like these:
And finally, after much research, we think we’ve discovered the true inspiration for Tennessee’s new logo:
