Flyer editor Bruce VanWyngarden writes about some of the demographics of Memphis media.
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Month: January 2012
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The Flyer’s Demographics
Attempting to “win” an argument on the Internet can be a lot like debating someone wearing headphones. Some people hear only the music in their own cranium. That said, and since the question as to “who” reads the Flyer has been raised by a reader, perhaps it might be useful to provide some actual statistics.
The Media Audit is a company that provides demographic data on all media in major markets. Media subscribe to the service so that their advertising departments can use the information to convince potential advertisers of the merits of buying space in their publication. The reports are universally accepted and updated often. They are also quite detailed as to income, ethnicity, home-ownership, etc.
For example, here are some stats comparing the weekday Commercial Appeal to the Flyer. The numbers are the most recent available, from Jan-Feb 2011.
Commercial Appeal
Median Age: 51
Median Income: $49,720
Home Owners: 74 percent
Average Home Value: $173,298
White Readership: 47.7 percent
Black Readership: 43.6 percent
College Degree: 19.9 percent
Memphis Flyer
Median Age: 46
Median Income: $57,929
Home Owners: 61 percent
Average Home Value: $164,028
White Readership: 48.8 percent
Black Readership: 41.3 percent
College Degree: 30.1 percent
Some food for conversation. Or, more likely, a platform for more Internet “discussion” between people wearing headphones.
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“Armed and Dangerous” at the Brooks
“Armed and Dangerous: The Art of the Arsenal,” a display of weaponry through the ages, is at the Memphis Brooks Museum of Art through March 15th.
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John Buchanan Dies
Former Dixon Gallery & Gardens director John Buchanan has died in San Francisco. He was 58. Michael Finger has details.
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Skunx Chef Pub
I knew I was hungry when I stopped by Skunx Chef Pub for lunch, but I didn’t realize the degree until I started to dig into the arugula salad ($6).
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Resolved: A Little Slack?
The Flyer editorialist resolves to look for the bright side when possible in 2012.
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Memphis Beats Charlotte, 67-58
The Memphis Tigers defeated former CUSA rival UNC-Charlotte Saturday night at FedExForum, 67-58. Antonio Barton, who started at point guard, led Memphis with 16 points. His brother, Will (who played all 40 minutes), had his seventh double-double of the season with 12 points and 10 boards. Ferrakohn Hall led the Tigers in rebounding with 12.
Memphis had a balanced attack, with nine players scoring. The Tigers got 19 points from its depleted bench. Forward Wesley Witherspoon missed his second game with a knee injury, and former starting point guard Joe Jackson was not in the building because of what Coach Josh Pastner called “a personal matter.” There is speculation that Jackson is considering leaving the team.
The game itself was a sluggish back-and-forth affair, with neither team establishing a significant lead until the Tigers put together a late 13-2 run to seal the victory. The win moved Memphis to 8-5 on the year.
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“What They Said” in 2011
Intrepid illustrator Greg Cravens creates visuals for our commenters in the Flyer‘s weekly “What They Said” feature. Here are a few of his best from 2011.