Categories
Food & Drink Hungry Memphis

2019 Beer Bracket Coming at Ya!

Folks, let’s all raise a beer! The 2019 Beer Bracket Challenge is returning February 11th. Duking it out for the title of Best Beer of Memphis 2019 will be Crosstown, Meddlesome (last year’s champ!), Wiseacre, Memphis Made, High Cotton, and Ghost River.

The bracket has been shaken up a little this year, with new categories.

Toby Sells, who is in charge of the editorial side of this gig, explains, “Instead of limiting selections to just dark, light, IPA, and seasonal, we want to let our breweries choose which four beers they want to compete. It’ll be a sort of Royal Rumble, winner-take-all kind of thing.”

Sells says, “This year, we’re giving each brewery on opportunity to change one match-up they don’t like. Is your beer up against 201 Hoplar (last year’s winner)? Breweries can swap with another beer in another match up. But they can only do that one time.”

Voting begins Wednesday, February 13th with the first round. Rounds last two days, with the last and fifth round running through February 22nd. Basically, it’s Beer: Thirty all the time!

Beers face off NCAA-style. The beer with the most votes moves on. The final two beers left go head-to-head. The winner will be announced on Thursday, February 28th via Facebook Live.

And if that’s not interactive enough for you, you can get in on the action by taking a picture with one of the competing beers to be entered for a prize. And, all those who vote are entered to win a prize.

But wait that’s not all! All Memphis beer fans are invited to Aldo’s Downtown to watch the seeding on Monday, February 11th, at 4:30 p.m. p.m. And then back again at Aldo’s for the awarding of the VanWyngarden Cup to the winning brewery on February 28th, 3 p.m. Be there!

“We started the Beer Bracket Challenge to promote (and have fun with) Memphis beers and those who make it,” says Sells. “Brewers are fun and hard-working folks and they’re making some of the best damn beers in the U.S.of A. right here in Memphis, Tennessee.”

Categories
News News Blog

Memphis Clinic Ordered to Pay $3.2M On Kickback Allegations

An East Memphis clinic gave kickbacks to doctors who referred patients there, according to federal prosecutors, and the clinic got popped for it Tuesday to the tune of more than $3.2 million.

WellBound of Memphis, a home dialysis care center, was order to pay the multi-million fine this week to federal and state government divisions, according to Michael Dunavant, United States Attorney for the Western District of Tennessee.

The payment will settle allegations against the company that it violated anti-kickback laws. A suit claimed in doing so the company effectively made false claims to Medicare, Tricare, and TennCare for services rendered at the Memphis facility. That is, doctors referring patients to the clinic were paid to do so by WellBound, according to Dunavant.

U.S. Attorney D. Michael Dunavant

“When medical providers break the law by defrauding the government by providing illegal inducements in violation of the anti-kickback statute, we will use our resources to combat this fraud and hold them accountable,” Dunavant said in a statement.

Such kickbacks “distorts medical decision-making” and “freezes out competition,” according to Derrick L. Jackson, Special Agent in Charge at the U.S. Department of Health and Human Services, Office of Inspector General in Atlanta.

“This settlement sends a strong message that Medicare and Medicaid patients are not for sale,” Jackson said.

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Categories
Fly On The Wall Blog Opinion

Memphis TV News Has a Dateline Issue

TV 5

I almost didn’t post this because I worry about sounding like a broken record on this topic. But a recent WMC Facebook post stands out as a special example of how our broadcast media has abandoned any responsibility to the idea of “first do no harm.”

For years Fly on the Wall has observed local news teams over-reporting crime and padding their broadcasts and social media feeds with crime reporting from other markets. Most out of town stories aren’t introduced with a dateline, giving the initial impression that these scandals and abominations might be local. This dislocation is amplified by headline driven “scroll and share” consumer habits. I’m hardly the first critic of this cheap, media economy approach to news delivery, nor am I the only journalist to suggest that an over-saturation of fear-based reporting coupled to endless stream of brown faces builds stereotypes and cements misleading cultural narratives while triggering racist anxiety and public policy crafted in response to racist anxiety.

The post in question:

On one hand, the link attached to WMC’s post does eventually identify Houston a the location of the event. Many, similar posts don’t even do that and one has to be clicked in order to see a dateline pegging the story to Florida, California, or somewhere else in the heartland. Only, people don’t read news in blocks, taking in all the content at once. We read top to bottom, left to right. So the first information consumers get from WMC’s post is the station’s logo followed by news that five officers have been shot and are being transported to the hospital. At this point in reading, anybody with a husband, wife, son, daughter, or friend on the local force experiences a little heart failure. It may be allayed if they read on, but the messenger has already failed by not providing key information up front while appealing to raw emotion and cravenly picking at the scabs of discontent.

As if on cue one of the first commenters emerges from the disinformed fever swamp to pin this mass shooting of police officers on an imagined “race war” ginned up by President Barack Obama.

So why would the commenter think this drug raid-related shooting was somehow related to younger generations and Obama’s secret race war? Although the linked story doesn’t include the usual mug shot and one has to Google a bit to get the details, these perps were 50-ish and white. 

Rhogena Nicholas and Dennis Tuttle

But an endless news stream showing crime after crime — brown face after brown face — creates a misleading narrative that lends itself to irrational conclusion. Per the old programmer’s maxim: Garbage in, garbage out.

None of this is accidental. It almost feels trite to remind consumers that content is a market run by enormous financial interests who use trusted, appropriately coiffed personalities to anchor their brands and make you think they care about anything besides where the next dollar’s coming from. That’s glib, but it’s neither incorrect or an understatement to say that news content is determined by market, not the public good. 

For newsrooms, police blotter crime reporting with no context and no followup stories requires very little investment and no investment at all if you’re sharing from an affiliate market. This stuff is as close to free as news content gets. Meanwhile, to borrow from media critic James T. Hamilton, useful and informative but more costly and potentially less clickable stories are left undone due to the “difficulties of translating the public benefits from excellent news coverage into private incentives for [media] owners.”

If TV news is our window on the world, the view is constantly grim and brown is the color of mayhem. The market has spoken and the second comment to the post is the kind of dividend it pays. 

All WMC’s social media person had to do to make this post not abhorrent was include the word “Texas” somewhere in the first sentence. That’s it. So, at this point it may be fair to assume that showing a jot of responsibility really would kill our TV news folks, and someone would no doubt interpret their tragic death as yet another victim of Obama’s fantasy race war.

In other words, we’re doomed: Scene at 11. Thanks WMC. 

Categories
Food & Drink Hungry Memphis

Vive le Brooks! coming this spring

Meet Vive le Brooks!

It’s the newly rebranded Memphis Wine + Food Series for 2019 for Memphis Brooks Museum of Art.

Twenty-seven years ago, the Art of Good Taste series began and later became the Memphis Wine + Food Series. The fund-raising success of the series has grown over the years. It surpassed all records in 2018 with its guests chefs, winemakers, and artists.

But it was time for a change.

The museum is slated to move from Overton Park to Downtown in five years. “As we set our sights on the bluff and the building project, we just want to have a cohesive, recognizable identity for the fund-raising event,” says Brooks major gifts officer Lindsey Hedgepeth.

The new branding will “ensure the longevity” of the series, she says.

“We’re excited to refresh the series and rebrand as it gets bigger, better and continues to break records,” says Brooks executive director Emily Ballew Neff.

Meet the Winemaker, which will be held March 28th at Brooks, will kick off the series. Following a happy hour, guests will sit down to a dinner prepared by Andy Ticer and Michael Hudman. The food will be paired with hand-selected wines from the 2019 Vive le Smash (formerly Brooks Uncorked) winemaker Jesse Katz, a rising star in the Napa Valley with three labels: Aperture, Devil Proof, and The Setting.

The North Berkeley luncheon will be held May 17th at Catherine & Mary’s, one of the restaurants owned by Ticer and Hudman. Courses will be specially paired with hand-selected wines from Billy Weiss’ portfolio of North Berkeley imports.

The Grand Artisan’s Dinner will take place the same night on the terrace at Brooks. It will include a five-course dinner prepared by Hudman and Ticer that will feature select wines from Heitz Family Cellars, which has been one of the dominant producers in Napa Valley for the last 55 years. Guest chefs will include Ryan Prewitt of New Orleans restaurant Peche Seafood Grill.

The Grand Auction, which will be held May 18th at Brooks, will include a happy hour before bidding takes place on more than 50 live auction lots. These will include rare and high profile wines, exotic trips, jewelry, fine art, private dinners, and tastings. Ticer and Hudman will create the cuisine. Wine will be provided by the featured vintners Katz and Heitz Family Cellars. Charlie Hanavich will be the featured artist.

Vive le Que! – the popular fall barbecue event – will return in the fall. More info to come.

VIve le Brooks! Is the premier fund-raising endeavor of the Brooks. Proceeds will make the arts accessible to children and adults across the Mid-South. The series contributed more than $5 million in net revenue to Brooks over the past 27 years. The money directly supports the museum’s educational and community-outreach programs.

David and Sarah Thompson and Bradley and Emily Rice are the 2019 Vive le Brooks! chairs.

Categories
News News Blog

U of M Looks to Acquire Apartments, Re-purposes Foundation to Do So

The U of M Board of Trustees at its specially-called meeting Tuesday

The University of Memphis is looking to add the Gather on Southern to its stock of residence halls.

The U of M Board of Trustees approved the acquisition Tuesday morning at a specially called meeting.

In order to acquire the property, the university is re-purposing its Tigers of Memphis Athletic Foundation as the University of Memphis Auxiliary Foundation.

The Tigers of Memphis Athletic Foundation was established in 2014 to support the university’s athletic endeavors, but after not being utilized it was absolved by the Secretary of State in 2018.

The foundation was re-established this month and now as the University of Memphis Auxiliary Foundation will be responsible for holding and operating auxiliary enterprises that directly benefit the university.

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Raaj Kurapati, the university’s chief financial adviser, said the model for financing public higher education is shifting from reliance on state support to “an expectation of greater reliance on self-generated revenues.”

“The current administrative structure that governs public institutions of higher education at times impedes the university’s ability to react quickly to opportunities and think creatively to take advantage of alternative mechanisms to sustain the current infrastructure and expand services to support future growth,” Kurapati said in a report to the university board of trustees.

The new foundation will help the university be “nimble” and take advantage of alternative opportunities to make investments in infrastructure, like the Gather on Southern.

The Gather on Southern

The Gather, constructed in 2014 by Dallas-based Rael Development Corp., houses 435 beds and sits adjacent to the university opposite the railroad tracks. The university is looking to enter into a partnership with Municipal Acquisitions to manage and eventually acquire the property after 30 years.

Kurapati said the deal would be economically beneficial to the university because it wouldn’t have to take on too much debt with the proposal.

Aside from the financial benefits, Kurapati said the university’s management of the Gather would lead to greater security measures on that property, citing three major felony-type incidents that took place at the Gather over the past three weeks. The acquisition would allow for the university to expand its secure perimeter to include the Gather and to better control what happens there, he said.

U of M president M David Rudd supported the proposal, saying that the average age of the buildings on the campus is about 57 years, and that constructing new residence halls is an expensive endeavor.

“We have not been able to build the kind of housing that is attractive to students,” Rudd said. “We can’t afford to get in the business of building new housing.”

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Rudd said the newest residence hall, Centennial Place, costs the university upwards of $56 million. Acquiring the Gather is a way to contain costs — an overarching goal of the university.

The university’s plan to acquire the property has been endorsed by state officials, but must also be approved by the Attorney’s General office.

This move by the university comes after the creation of a federal program in 2017 that offers financial incentives for those who want to invest in areas designated as “opportunity zones.”

The program allows businesses or individuals to be forgiven of taxes on capital gains when invested in an opportunity zone. Kurapati said that a significant portion of the properties around the university have been designation as opportunity zones, and that the creation of the University of Memphis Auxiliary Foundation will help the university “fully capture the benefit of the program.”

Categories
News News Blog

Travel Channel Dubs Memphis ‘Hottest Southern Destination of 2019’

Travel Channel

Travel Channel called Memphis its “hottest Southern destination of 2019” on its website Tuesday.

The distinction comes only a week after the TripSavvy travel site named Memphis its best overall travel destination for 2019.

”Memphis seems to be on everyone’s radar right now,” reads the post on the Travel Channel website. ‘Here’s what’s making this Southern city known for shaking hips, quacking ducks, and all things pink a must-go in 2019.”
[pullquote-1] Travel Channel pointed to the “Riverfront Reboot,” the ongoing improvements along the city’s shore along the Mississippi River. (“Riverfront Reboot” was also the headline for our story on what’s happening there this year.)

As for ”shaking hips,” the channel wondered ”if you went to Memphis and didn’t visit Graceland, home to the King of Rock and Roll, did it really happen?”

Elvis remains a major tourism draw, apparently, but the Travel Channel also encouraged visitors to see locations featured in the Hallmark Channel’s recent Christmas at Graceland movie and to grab a peanut butter and banana sandwich at The Arcade.

Barbecue, of course, made the Travel Channel list noting the more than 100 barbecue restaurants in the city, the Memphis in May World Championship Barbecue Cooking Contest, and Bartlett-based Memphis Barbecue Supply.

The “quacking ducks” reference is to the twice-daily marches of The Peabody Hotel’s famous ducks to and from its lobby fountain.  Justin Fox Burks

The Travel Channel also urged visitors to see the National Civil Right Museum, ride a trolley, tour the Pink Palace Museum (all things pink, get it?), and to see the city’s “museum-quality street art” via Julien de Casabianca’s Outings Project.

Stax and Sun made the list. Beale Street did, too, with Travel Channel writers giving it a top-ranked superlative.

Beale Street

“Historic Beale Street may be the most well-known street in America [dang!] thanks to its vibrant multi-colored neon signs and heart-pumping music,” reads the post. “It’s squarely at the heart of the local music scene and even has its own app whether you want a historic tour or need help finding live music, including blues, jazz, gospel, and of course, rock and roll.”

Categories
News News Blog

Strickland Talks Past, Present, Future in State of City

During his third State of the City address Monday night, Memphis Mayor Jim Strickland said he is “hungry for more” progress, growth, and momentum in Memphis.

“I don’t simply want to have momentum in Memphis — I want to accelerate our momentum,” Strickland said. “I want to take this special time in our history and continue turning the corner into a prosperous future for everyone — a prosperous future that we all know Memphis deserves.”

Strickland delivered the address in three parts, highlighting what his administration has done, what it is doing, and what it will do.

A few of the accomplishments Strickland reported are:

• Roughly 18,000 more Memphians are employed today than when he took office with the unemployment rate at “near record lows.”


• Poverty is down about 17 percent, according the latest census data.


•The Memphis Police Department (MPD) hired more officers in the last 17 months than in the entire six years prior.


• Prosecution of violent crime is up with the prosecution of gun crime up 58 percent.


• The major violent crime rate dropped over four percent in 2018.


• About $15 billion worth of development is happening in the Memphis area.


• Homelessness is down 14 percent from a year ago and 41 percent from 2012.


• In the most recent fiscal year, the city doubled the amount spent with minority businesses from when Strickland took office in 2016.


•The tax rate went from $3.40 to $3.19 during Strickland’s time in office so far.

“We have momentum in our spirit, momentum in our grind, and momentum with how we’re running an efficient, responsible city government,” Strickland said. “We have momentum in how we’re tackling our challenges, too. And under my watch, you can rest assured that tackling our challenges remains this administration’s priority every waking hour.”

What the city is doing now:

Strickland said his administration is a “neighborhoods-first” one.

“And instead of just saying that, we’re incorporating that philosophy into the long-term plan for our city, which you may have heard about — it’s called Memphis 3.0,” Strickland said. “Over two years, our Memphis 3.0 staff heard from 15,000 of you, and came up with a new strategy for our growth: We’re going to build up, not out.

“We’re going to cast a road map to better transit. We’re going to invest in our core and our neighborhoods. We’re going to invest in Memphians.”

With that, Strickland announced the creation of two initiatives that will put “our money where our mouth is” and “will ensure Memphis 3.0 isn’t just another plan that collects dust on a shelf at city hall.”

The first initiative, the Memphis Community Catalyst Fund, will be dedicated to renewing the source of money used to make infrastructure improvements to key neighborhood areas — or places the Memphis 3.0 plan refers to as anchors. Under the initiative, the city will work with neighborhoods to identify areas that need improvement to infrastructure hoping to spark private development.

“That can be anything from new sidewalks, new pedestrian crossings, new lighting,” the mayor said. “It’s a tailored approach to what works best for you, and what will have the most lasting impact in making your neighborhood better for years to come.”

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The details for the fund haven’t been finalized, Strickland said, but the plan is to commit roughly $2 million toward it in its first year with additional investments in the following years.

The final proposal will be delivered to the Memphis City Council in April during the 2019-2020 fiscal year budget presentation.

The second initiative is a group of eight private investment opportunities in properties owned by the city or city partners.

The properties include:

• The former Tillman Cove housing complex in Binghampton


• Nine acres in Midtown near Crosstown Concourse, where Interstate 40 was previously planned


• Outparcels on the Raleigh Town Center, where Raleigh Springs Mall used to stand


• Parts of the Fairgrounds redevelopment


• Parts of the Pinch District


• The Historic Melrose High School building


• A block of land in the South City redevelopment, just south of Clayborn Temple, which the city is calling the South City Cultural Block


• A proposed site for residential development on Powers Road in Raleigh


A website will launch next week with details and instructions for the call for redevelopment proposals, Strickland said. The city will select the developers with proposals that will best “jump-start” the neighborhoods.

Continuing, Strickland also said the city is working to improve public services, like picking up piles of limbs on the curb and cutting down the time it takes to repair potholes.

To that end, the city is partnering with a technology company to pilot machine learning that could lead to scans of the streets for potholes and filling them faster. This will be implemented by placing cameras on city vehicles that detect and report potholes.

Also in an effort to improve streets, the mayor said he’s charged his team with “paving early and often this spring, as soon as the weather allows it.,” announcing the “long-awaited” improvements to Elvis Presley Boulevard to begin in the spring.

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Minority contracting is another area Strickland said the city is looking to sustain and improve through a program called Buy901. It will be an online directory of locally owned and city-certified minority and women-owned businesses.

“Instead of just having this information for ourselves, we thought, why not share it with all Memphians?” Strickland said. “Need a new roof or fence and want to hire a local or minority contractor? Great. Just visit Buy901.net, and you’ll be able to pick the same contractors we use … It’s a long-term way to build equity in our economy and attack poverty, and now you can help.”

Finally, Strickland said the city is continuing to work to reduce violent crime by taking actions like hiring more police officers and working with the General Assembly asking them to pass a law to enhance the penalty for road rage shootings.

Wrapping up, Strickland talked about his vision for the city in its third century. It includes:

• Safer streets with continued reduction of violent crime


• Smoother streets, where “we treat our infrastructure with the care it deserves, sending that visual message to every neighborhood, in every part of our city, that we care”


• Better access to opportunities for youth


• Building up, not out


• An equitable and just city, where poverty continues to fall and black-owned businesses flourish


• More jobs


Read Strickland’s full address here

Categories
Food & Drink Hungry Memphis

Freedom Whiskey to Enter Memphis Market

Michael Donahue

Freedom Whiskey founder/head sampler Zach Hollingsworth at the AutoZone Liberty Bowl President’s Gala.

Freedom Whiskey is slated to be introduced in Memphis in February, says founder/head sampler Zach Hollingsworth.

It’s the “shot of freedom,” says Hollingsworth, 33, who served with the Marines in Afghanistan.

I met Hollingsworth and several of those connected with the Wilmington, Ohio-based Freedom Whiskey Co. – appropriately – at the AutoZone Liberty Bowl President’s Gala, which was held January 30th at The Peabody.

The whiskey was served during the party and at the game.

Hollingsworth told me a bit about the whiskey at the party. I called him back to get more information.

He spent 2010 to 2012 in Afghanistan. “The longest we did was 69 days without a shower,” he says. “Stinky. You know what? It’s only bad for the first two weeks and then you kind of get used to it. We used to joke that we smelled like ‘freedom.’ The smell of freedom is two months on the front lines without a shower.”

If they ate or drank something they liked, they’d say, “That food tastes like freedom. That beer tastes like freedom.”

After he got back home, Hollingsworth and some of his buddies were on the back porch drinking bourbon. Everyone shouted, “Let’s do a shot of freedom.”

Hollingsworth realized “freedom” was a great name for a bourbon and he should trademark it. He went to the trademark website and couldn’t find any bourbon named “freedom.”

Outside of just loving bourbon, Hollingsworth didn’t have any experience in making it. “None whatsoever. I took off just searching what you had to do, the licenses you have to have and just started talking to everybody I knew in the business. And 90 percent of them told me to pound sand. And 10 percent that talked to me told me what I needed to do.

“I honestly just wanted to make bourbon and bring vets together and have the camaraderie we had during service. Marines enjoy their whiskey. It would be a place people could come and work. And cuss as much as they want and not get in trouble for it.”

He wanted to not only hire vets, but “hire their families and use a portion of our proceeds to help out veteran’s causes.”

Unless you’ve fought in Afghanistan, you won’t understand the closeness he and his fellow Marines feel, Hollingsworth says. “Honestly, I think any time you are in a high risk situation, shared suffering brings people together. But the way I always compare it if people ask me what’s my best time was in the Marine corps, I say Afghanistan, hands down. It’s just one of those things. You join the Marine Corps ‘cause you want to be in the fight. Nobody joins the Marine corps cause they don’t want to be out there. The Marine corps was created to fight. That’s it.

“It’s like basketball. If you practice every single day and you don’t ever play again, why be on the team? Afghanistan — that’s like our game.”

They put everything in practice, including the hours spent on the rifle range, in Afghanistan. “Eight months of getting to use your skills you develop and actually apply them.”

Asked how long it took him to get the bourbon business running, Hollingsworth says, “It took me about a year and a half from the day I started to the day I got approved to actually sell. I had partnered with a friend of mine who had a distillery already. A Navy vet. He started making our whiskey for us before we were licensed. They’d been making it since 2013. And I kind of jumped in with them in 2016.”

Freedom Whiskey is in 12 states now, Hollingsworth says. “And we’ll be in 16 by the end of April.”

They now just make bourbon, but, Hollingsworth says, “We have a barrel-aged gin that is coming out in the next couple of months.”

Their whiskey is “the smoothest 90 proof you’ll taste. A high corn mash. You’re 75 percent corn, so it’s going to have less bite than some of your more well-known whiskies. It’s a whiskey anyone can drink and it really appeals to the masses.

“We, by no means, try to articulate our whiskeys as being any fancy words. It’s smooth and damn good. Beyond that you can use any fancy words you want.”

Asked how they happened to be at the President’s Gala, Hollingsworth said they were invited by someone with the AutoZone Liberty Bowl. “It was awesome. It was a really good time. Much more fancy than what me and my crew are used to. We all took showers and put on a suit.”

And, he says, “We just wanted to be a part of the Liberty Bowl and part of its veteran’s cause and get our name out there.”

Former AutoZone Liberty Bowl president and City Gear president Mike Longo told him about Freedom Whiskey, says AutoZone Liberty Bowl executive director Steve Ehrhart. He called him one day and said he ran into these Freedom Whiskey guys. He told Ehrhart: “They’re veterans that came back from Afghanistan. They created their own whiskey and their own distillery and I want to support them. And I had them send me a bottle and I really liked it.’”

Ehrhart called the Freedom Whiskey Co. and told them about Longo is an Army vet and went to West Point. “I said, ‘You’ve got the patriotic theme and the AutoZone Liberty Bowl is all about freedom.’”

He told them, “We’ll furnish some of your product at the the gala.”

“And the product was in some of the sky boxes during the game. We really appreciated them coming on board as sponsors.”

Michael Donahue

Jake Ittel, Zach Hollingsworth and Lawrence Ryefield at the AutoZone Liberty Bowl President’s Gala.

Categories
Film/TV Film/TV/Etc. Blog

Music Video Monday: A Weirdo From Memphis

Get with the times this Music Video Monday. Get weird.

As the prophet Hunter S. Thompson said, “When the going gets weird, the weird turn pro.”

Well, my loyal readers, look around you. It’s weird out there, and getting weirder. That’s why it’s time to allow trained, professional freak A Weirdo From Memphis (AWFM) into your life. Unapolagetic’s strangest artist — and that’s saying something — is dropping his new, five-song, solo EP “You Goin’ To Jail Now” this Thursday, Jan. 31st.

This video for the C Major-produced lead single “GooseAcne” was directed by MVM frequent flyer 35Miles and cut by Troy The Editor. It gives off a strong “Too Many Cooks” vibe, but as always with AWFM, there’s a dense field of ideas underneath the surface shock.

Music Video Monday: A Weirdo From Memphis

If you’d like to see your music video featured on Music Video Monday, email cmccoy@memphisflyer.com

Categories
News News Blog

New U of M Donations Support First-Generation Students

The University of Memphis received $1.4 million to enhance the experience of first-generation college students, the university announced Monday.

The funds, donated by the Suder Foundation and an anonymous donor, will be used to establish an endowed scholarship fund for first-generation students, those who are the first in their families to attend college.

The new funds will also create the Office of First Generation Student Success (OFGSS) at the U of M. The OFGSS will be tasked with expanding the existing programs for first-generation students, as well as creating new ones.

The average national graduation rate for first-generation students is 34 percent — 21 percent less than the average for the general undergraduate student. At the U of M, 35 percent of undergraduate students identify as first-generation, compared to the national average at four-year universities of 17 percent.

Student success of the university’s top priority, U of M president M. David Rudd said.

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“We have studied the unique challenges of the growing number of first-generation students on our campuses, and are committed to providing them with the resources they need to succeed,” Rudd said. “The remarkable commitments from the Suder Foundation and other donors will benefit thousands of students and support them in earning their degrees.”

The Suder Foundation was launched in 2008 by Eric and Deborah Suder to support and establish initiatives that increase graduation rates for first-generation students. The Foundation has offered a scholarship and supportive program for first-generation students since 2012.

“We understand how important holistic support is for first-generation students and are thrilled to help the U of M establish the OFGSS as a strategic, innovative approach to serving first-generation students,” Diane Schorr, executive director of the Suder Foundation, said. “We are committed to investing in initiatives like the OFGSS that address student development on the personal, academic and professional levels.”