FedEx is getting cinematic these days with its marketing strategy. On March 16th in India, Hattrick, a movie about cricket (yes, the sport) opened, and FedEx plays a prominent role in the film.
“We at FedEx are committed to delighting our customers and are constantly exploring ways and means to connect with them. We decided to tie-up with Hattrick, as the movie brings together the two greatest passions of our Indian customers [teamwork and reliability],” said Jacques Creeten, Vice President, India, FedEx Express.
