Music Video Monday is a labor of love.
It really is. I think music videos never get the respect they deserve. It’s the only exposure most people get to what they call in film fest land “experimental video.” And music videos are more important than ever. For the last decade, YouTube has been the leading way most people discover new music. (I don’t know if anyone has run the numbers lately, but TikTok, which is another, more participatory form of music video, is no doubt gaining in this category.) Ask Lil Nas X about the importance of music videos. So I’m happy to be able to use my voice to bring you the best in Memphis-area music videos.
For brothers Darius and Dezmond Gipson, the music video for “Nomoe” was a labor of love. Darius says the song came from a time of personal turmoil. “I made the song a year ago, in March. And I think around that time when I made the track I was kind of in a dark place with my love life. I had a lot of heartache and heartbreak on my mind. I contemplated on letting some bad habits go in the song.”
Dezmond Gipson is a video editor at Via Productions who loves his brother’s music. “I’ve been editing commercials all day for about a year, and for me, this video was about taking the fast-paced editing nature of my job and turning it into something a whole lot more fun,” he says. “We shot and edited this video in a weekend, in the Sherwood Forest neighborhood — Black boy joy at its finest!”
If you would like to see your music video featured on Music Video Monday, email cmccoy@memphisflyer.com.
