Southland Casino Racing announced recently that they would give away four cars to celebrate the reopening of the I-40 Hernando DeSoto Bridge, which fully opened on Monday, August 2, 2021. The casino is giving away one car every three weeks for 12 weeks in the Free & Easy Car Giveaway promotion.
Players started earning entries for the drawings this week and will receive one entry for every 50 points earned while playing on their Lucky North Club card. All Lucky North Club members can receive one free entry each promotional drawing period, and new members will receive five free entries when they sign up for a Lucky North Club card.
Drawings are at 6 p.m. on Sunday, August 2;, Sunday, September 19; Sunday, October 10; and Sunday, October 31. Players will swipe their Lucky North Players card at the promotional kiosks located on the casino floor between 4 p.m. and 6 p.m. to activate their entries on the day of the drawing. Ten winners will be drawn on the day of the drawing — nine winners will receive $500 cash and one winner will win the grand prize of a car.
Jeff Strang, senior director of marketing at Southland, said, “With the bridge open, Southland is, once again, just seven minutes from downtown Memphis.”
Southland operates under Delaware North’s Play It Safe program of health and safety standards aimed at helping keep guests and employees safe. Southland implemented the program when it reopened in May of 2020.
