I love — I truly love — the Memphis Grizzlies retiring Zach Randolph’s number 50 last month. The more I consider the hallowed “core four” era of Grizzlies history (2010-17), the more I consider Z-Bo the face of that seven-year run of playoff appearances. If Mike Conley was the heart of those teams, Marc Gasol the backbone, and Tony Allen the soul, Randolph was the muscle, the personification of “we don’t bluff.” The first Grizzly to earn All-NBA status (in 2011), Randolph is rightfully the first player in franchise history to have his number retired for posterity. And the night Z-Bo was honored at FedExForum — December 11th — was almost perfect.
Even without current headliner Ja Morant, the Grizzlies made easy work of the Houston Rockets before the ceremony. With Randolph seated in a throne(!) and his family on a makeshift stage behind him, old friends Lionel Hollins and Marc Gasol joined the party to offer personal salutes. So did the man who brought Randolph to Memphis, former general manager Chris Wallace. When the unveiling finally arrived, it came with “Whoop That Trick” filling the arena. It may as well have been 2013, the Griz on their way to the Western Conference finals. It was almost perfect.
But there’s the banner itself. I’ve spent a month trying to love it, to let it grow on me. It’s unconventional as far as retired numbers go, but Memphis specializes in unconventional. There was very little conventional about Zach Randolph, so surely this was the right way to salute him. Surely . . . .
I just can’t come around. Look at it again. A platinum album(?), with the number 50 centered on the disc. “Randolph” below . . . and nothing else. A retired jersey — the banner on which it appears — should not require an explanation, and Zach Randolph’s at FedExForum leaves blanks that must be filled. Most significantly, when did Randolph play for the Grizzlies? A retired number represents not just the athlete honored, but the athlete’s time in uniform: the games, seasons, and achievements memorialized with the number and name. At the very least, “2009-17” needs to be added to Z-Bo’s banner.
But let’s imagine FedExForum in 2042, twenty years from now. In walks a fan who — hold on to your headband — hasn’t heard the legend of Zach Randolph. He looks up at that banner for the first time . . . and wonders if a musical artist has been honored. (This will be a particular problem if similar “records” for Conley, Gasol, and Allen are eventually alongside Randolph’s banner.) Memphis is a music town and lots of concerts have been held at FEF. So who was/is “Randolph” . . . and what’s the significance of “50”?
As painful as it might feel to Grit-and-Grind culture, a conventional banner saluting Zach Randolph is the way to go. A big, bold “50” in Beale Street Blue, on a white banner, with “Randolph” and “2009-17” prominent. Z-Bo was a professional basketball player (who happened to play in a town known for its music). Let’s not blur the impact he made with a platinum record, however shiny it may appear.
I know the Grizzlies meant well in their design solution for a seminal moment in Memphis sports history. And for a single night of celebration, sure. Slap that shiny disc on a wall and give it the spotlight treatment. But long-term? For posterity? And the template for future honored Grizzlies? Here’s hoping Z-Bo’s banner is reconsidered. I’ve been in the publishing business long enough to know that some designs are astray and when a concept can be corrected (and/or improved), it should be.
The Memphis Grizzlies are professional sports in this town. They are what make the Bluff City big league. This means the details — large and small — matter more when it comes to the way the Grizzlies conduct business and present their brand. And the way they honor franchise greats. You could say this column is kicking a sleeping grizzly bear. Maybe it is. But as glorious as Zach Randolph’s name and number appear now in FedExForum, the salute can be even better. Some shots are missed. Ask Z-Bo about the value of a strong rebound.
