On Thursday, March 29th, 6 p.m., it’s the annual Jack Daniel’s Meet the Master Taster Dinner & Whiskey Tasting at the Peabody’s Capriccio Grill.
The master taster diners will be meeting is Jeff Norman whose company bio includes the quote, “Most people find it hard to believe that I actually taste whiskey each morning before I have my first cup of coffee — in order to taste with a clean palate.”
Norman spoke to Hungry Memphis about what being a Jack Daniel’s master taster involves, the Peabody dinner, and his cocktail of choice.
Flyer: You taste whiskey first-thing in the morning?
Jeff Norman: We bottle whiskey every day, Monday through Friday, and as we’re bottling, there are samples from those bottling tanks that we check before that bottling tank is released. So the first thing I do when I come in is taste a few of those samples and give it my blessing and away we go.
