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Food & Drink Hungry Memphis

Magician’s Cereal Marshmallows … Straight Outta Germantown

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“If there was a problem/Yo, I’ll solve it” — “Ice Ice Baby,” Vanilla Ice

There are those among us who approach a box of Lucky Charms like anthropologists, carefully combing the cereal to unearth the treasures of dehydrated marshmallows.

Those folks are the target audience for Magician’s Cereal Marshmallows, which is 100% marshmallows with none of the cereal.

The product was launched in 2010 by Germantown resident Craig Rich through his company CMRI. Last spring, Rich scored a deal with Walgreen’s that placed Magician’s Cereal Marshmallows in stores nationwide.