Madewell opened its first Memphis store yesterday at the Shops of Saddle Creek and — quelle surprise! — it is the glorious mix of urbane-tomboyish-cool you expected.
This Memphis location marks the 50th store for the company, which opened its first in Dallas in 2006. The younger sister of the preppy color splash that is J. Crew, Madewell is more subdued, a little more casual, and a lot more pared down.
There are pops of color, to be sure, but denim is the dominant hue of this chic store modeled after its 1937 manufacturing namesake. Chambray, dark wash, distressed: The denim bar features every cut and color you can imagine, and for an $8 fee, any pair can be sent off to be hemmed by the nearby Webb’s Tailor Shop.
This nod to local businesses in the area was evident at yesterday’s celebrations. Donuts from Gibson’s were set out mid-afternoon, followed by cupcakes from Muddy’s Bake Shop, and the official party, from 5 to 8 p.m. last night featured catering by Another Roadside Attraction, music from a local D.J., and a special appearance by Nashville style blogger Pennyweight.
The first 25 customers yesterday were treated to Madewell gift cards, but if you missed that giveaway, pop into the store this week and get a free polka dot clutch with any purchase.
Madewell, The Shops of Saddle Creek, 7509 Poplar Ave., 309-4759, www.madewell.com
