On Friday, March 23rd, from 6 to 9 p.m., there will be a launch party for Lotus Energy Drink at bleu in the downtown Westin.
Lotus was created by Nashville-based siblings Jay and Thomas Umboh and Li Jackson and was introduced to the Nashville market a couple years ago. For help in getting the drink into Memphis and beyond, the trio approached Lennard James.
James is the CFO of Enzo Entertainment. His business is concert promotions, not food & beverage.
But the gear-shifting didn’t faze James. “I can sell peanuts to an elephant,” he says.
Lotus is made in Austria, home of the daddy-of-’em-all energy drinks Red Bull. James says that there are a few things that sets Lotus apart from Red Bull.
