There’s a really good new book called “Free: The Future of a Radical Price,” by Chris Anderson, the editor of Wired magazine.
He argues that businesses like Google (“the Citadel of Free”) can make more by giving things away than by charging for them. Free websites, long distance calls, blogs, stock trades, and newspapers are among the many examples.
Anderson does what a good writer should do. He tells you things you didn’t know, he keeps you reading, and he makes you think. He got me thinking about how we value time, information, and sports.
