In my car the radio buttons are set to every Memphis station that
carries sports talk radio shows. From the first time I discovered sports talk
during my college days, I was hooked.
In those early years I only had a few choices. There was George
Lapides and maybe another show or two. Nothing like today. Memphis has two
radio stations that are committed to the sports talk format — 24 hours a day.
Another broadcasts three hours of sports talk each afternoon.
Tired of listening to the same old fans call in day after day?
You can tune in a national show such as Jim Rome or Tony Kornheiser. Can’t get
enough college recruiting talk? There’s even a show for you.
I even got to work on a sports talk show. From 1992 through 1996
I was a weekly guest on WREC-AM, on SportsLine, the show originated by
Lapides back in the 1970s. That was a thrill, getting paid to talk on the
radio about sports. But the landscape has changed quite a bit since I had my
15 minutes of sports talk fame.
Some would argue that the changes have been for the worse. There
are more choices, to be sure, but with the opening up of so many hours of
local sports talk (there are 15 hours of locally produced sports talk weekdays
from 6 a.m. till 6 p.m. by my count), the bar has been lowered.
“I’ve listened to sports talk in other areas. I would like
to think that our show is up to standards anyplace else in the country,”
says John “The Rainman” Rainey, whose show, Memphis
Primetime, is on Sports 56 (WHBQ-AM). “I think overall, sports talk
in Memphis is pretty good. I think there are some shows that wouldn’t be on
the air if I had the option of making that decision. But you have to be
careful. There are a lot of different types of fans that listen and you have
to try to give each one of them something during the day. That’s hard to
do.”
Dave Woloshin, the radio voice of the University of Memphis and
host of Sports Call 790 on WMC-AM, says the format has changed since he
first got into the field in 1983.
“You have to understand what talk radio really is now.
Sports talk radio is not journalism. It’s entertainment with a sports theme.
There are still folks who do talk radio as sports journalists. Myself, George
Lapides, I think Greg Gaston, the newest entry into the field, is trying to do
that,” Woloshin says. “A lot of the other guys either have agendas
like gambling or they are trying to be sports entertainers. Sometimes it’s
unfortunate, particularly in this market. There are guys who are not
entertainers, who are not journalists, what they are is fans. They have
wiggled their way in. I don’t know if they demean the genre or not, but I
think you have to recognize the genre for what it is. It is not journalism
anymore. Entertainment is the primary objective.”
Rainey, whose first experience in radio came in 1993 when he
began hosting a handicapping show on the weekends, doesn’t dispute these
facts: He owns a sports handicapping business; he buys the 4 to 6 p.m. time
slot from Flinn Broadcasting; and he uses the show to promote his handicapping
business.
“There has to be some reason that people listen to you and
pay attention to what you say,” Rainey says. “I think when we
started, the handicapping was the reason that people listened. Whether people
want to admit it or agree with gambling on sports or not, a large percentage
of the population bets on games.”
Several of the shows on WHBQ are similar to the arrangement
Rainey has. The host buys the air time and then sells the advertising spots
himself. This trend (called “Do It Yourself Radio” by one disdainful
local broadcaster) is alarming to some.
Woloshin makes it clear that his station doesn’t sell time for
sports talk shows. “I know that is not true at WMC, it was not true at
WREC. Those are the two stations where I have done the majority of my
work,” Woloshin says. “Dr. Flinn has a responsibility, in my
opinion, to try to make that as professional as he can make it.”
Flinn Broadcasting is owned by Dr. George Flinn, a local
radiologist. Even the program director at Sports 56 won’t say how many of the
station’s local shows are purchased by the host.
“Some do and some don’t,” says Bill Grafeman, the new
program director. “It’s an odd situation. I would rather not go into it.
I don’t know everybody’s situation yet. My idea is eventually for everything
to be consistent throughout the day.”
According to Grafeman, Jeff and Jack is the highest rated
show on Sports 56. Jeff Weinberger, the co-host of the show, is equally
evasive.
“It’s a back and forth deal,” he says. “It’s not
as simple as a yes or no answer.”
Generally the way to tell if the time has been bought by the host
is by the type of commercials run during the show. If most of the advertising
spots are testimonials (“Have you been to XYZ Electronics lately?”)
the chances are you’re listening to a show that is buying time. This method is
not foolproof, however.
 |
John
Rainey and Tony Brooks host Memphis Primetime on WHBQ. |
“You don’t go from saying, ‘The Tigers signed the top recruit
in Memphis yesterday and let me tell you about Oak Hall,'” says Rainey,
who broadcasts his show from his own professional studio and prerecords all
his commercials. “I don’t think commercials should be part of the show
content. That’s just a personal opinion.”
The Oak Hall remark is a personal dig at Lapides, the dean of
sports talk hosts in Memphis. Lapides’ show from 8 to 9 a.m. on Sports 56 is
laden with deals, from barbecue to automobiles to dry cleaning.
Which brings up another point — there is a lot of animosity
among the various talk radio hosts. This is not limited to local
personalities. Rome, who is based in Los Angeles, constantly makes derogatory
remarks about Kornheiser, who broadcasts from the D.C. area. But the enmity
between hosts on the same station can be a little disarming.
“There are a few talk shows that just go after other talk
shows. I don’t know why they do it, but it is always going to be that
way,” says Weinberger. “It’s the same way in other cities, too. It’s
really sad, because this is just talk radio.”
There has been more than one occasion where rival sports talk
hosts have almost come to blows at public functions. This isn’t true of
everybody in the genre, but if you are planning a dinner party and want to
invite sports talk hosts, it might be wise to check the list twice.
Two guys who do get along are Weinberger and his partner Jack
Eaton. “We don’t have any ego problems,” the former TV news anchor
says. “He thinks I’m an idiot and I think he’s an idiot. It’s just talk
radio, it’s not life and death. It’s not brain surgery.”
Into this rough-and-tumble atmosphere comes Grafeman, who arrived
in Memphis just last month. He is 26 but could easily pass for 17. How is this
guy going to tame the Wild West that Sports 56 has become?
“If the guy was 50 years old, he would have trouble with
that group,” Weinberger laughs.
“I’m looking forward to it,” Grafeman says of the
challenges facing him. “I have a lot ideas, not only from myself but from
the staff. I’m really looking forward to the situation.”
One of the first changes under Grafeman has been the addition of
the Morning Sports Report from 9 to 11 a.m. The show features ABC-24
sports director Greg Gaston and Michael Eaves, a reporter and part-time anchor
at Channel 24 and its sister station UPN-30. Graffman is quick to credit Flinn
with the negotiations that brought Gaston and Eaves to the station.
“They’re a great addition,” Grafeman says. “I’m
real proud of the way that show is going.”
Gaston and Eaves work for Clear Channel Communications, which
owns several radio stations in Memphis. “It was a very touchy situation.
It was very complicated. [General manager] Jack Peck gets all the credit for
it,” Gaston says. “I’m sure the Clear Channel people were a little
reluctant to do it. But then again they were not giving me an opportunity on
their [radio] stations. We get our name out in front of a sports audience. It
is good name recognition for the TV stations.”
Though some would say that it is the ultimate oxymoron, Gaston
says he wants to deliver “intelligent sports talk.”
“I know that a lot of the sports shows here have been beaten
up for not having intelligent sports talk. They’re either trivia-oriented or
giveaway-oriented or shock talk, things thrown out just to get callers,”
says Gaston, who had talk radio experience before coming to Memphis.
“We’re going to bring on experts. We aren’t always knowledgeable about
every subject. That’s what our expert guests are for.”
One group of experts Gaston will not be able to tap is the
sportswriters at The Commercial Appeal. The paper’s management does not
allow reporters to do talk radio shows (Geoff Calkins seems to be an
occasional exception). The Memphis market is being deprived of some
interesting perspectives (not to mention the impressions and general humor of
Ron Higgins).
Ironically, one of the most respected voices in Memphis sports
talk radio belongs to former C.A. reporter Mike DeCourcy. DeCourcy, now
the college basketball editor for The Sporting News, is a guest on
Lapides’ show every Wednesday. DeCourcy brings a national viewpoint that is
refreshing, yet because of his time spent at The Commercial Appeal as
the U of M basketball beat writer, he provides a local take as well.
Another newspaper reporter who makes for good conversation is
David Climer from The Tennessean. Also a guest on Lapides’ show, Climer
understands the Memphis-Nashville rivalry and makes particularly judicious use
of that knowledge.
In fact, sportswriters are popular on sports talk radio
nationwide, both as guests and as hosts. Kornheiser works for The
Washington Post and former Memphian Paul Feinbaum, a columnist with The
Birmingham News, has a show in that hot-bed of Southern talk radio.
The emphasis may be talk, but not every show focuses on callers.
Lapides, for one, will often do his entire show without talking to a single
caller. If he has interesting guests, he concentrates on them. In fact, one of
the problems with a small market such as Memphis having so many locally
produced shows is the lack of original callers and original takes. Anyone who
listens to Memphis sports talk radio can recognize about a dozen callers. Some
seem to call every show every day.
“We want to encourage people to call us. If you have
something to say, call us,” says Gaston. “But we don’t want people
to call and take up five or six minutes saying nothing.”
As Jim Rome would say: “Have a take and don’t
suck.”
It is what sets the national sports talk show apart from the
local. On the national level there is no patience with callers who don’t have
anything to say. The Fabulous Sports Babe — whose host is one of the
few female voices in the genre — is no longer heard in Memphis, but her show
is famous for its lack of tolerance with boring callers. When she doesn’t like
a call she hangs up with the sound effect of a bomb going off. Rome is equally
impatient.
Larry Robbins, host of The Press Box from noon till 2 p.m.
on The Ticket 1210-AM, the other Flinn all-sports station, remembers the first
time he heard a Memphian call The Jim Rome Show.
“Rome will make fun of people who live in this area. One guy
from Memphis tried it and he just tore him apart,” Robbins recalls.
“Called him stupid, called him a hillbilly, told him to go back to his
trailer. That’s so unfair to everybody who lives here.”
Locally sports talk is more personal, more laid back.
“We have made a conscious effort to build a relationship
with the listeners and the callers,” says Rainey, who regularly does
remotes at casinos. “We are maybe more out in the public and available to
the listeners on a personal basis than some of the other show hosts are.
That’s by choice.”
Robbins agrees. “Sports fans are very loyal. You become
friends with these people,” he says. “Some of them call on a daily
basis, so it becomes just like having a friend.”
Of course not everyone who likes sports is in love with the
sports talk format. Many players and coaches, for example, don’t like it.
“I don’t listen to it,” says Memphis head basketball
coach John Calipari. “I never listened to it in Boston, I never listened
to it in New Jersey, and I have never listened to it here. So to any
Tennessee, Arkansas, Mississippi fan that is going on radio trying to get
under my skin, I don’t listen. They are wasting time and breath. I never
listen to it and if anybody asks me about talk radio I say you are talking to
the wrong guy.”
As a head coach in the most visible sports franchise in town,
Calipari makes appearances on local and national talk shows. But he seems
sincere in saying that he never listens.
“Living in this town which has so many fans from other
teams, why would you let them drive you crazy?” he asks. “They don’t
have any effect on me whatsoever. And I would say this: Do you think those
fans want me to be the coach here?”
New Tiger football coach Tommy West makes no such claims. On
national signing day, the day schools can announce which players have signed
scholarships, West went on WMC-AM, which broadcast the press conference
live.
The day before, Lex Ward, Woloshin’s co-host on Sports Call
790, had said that he thought West was ready to hire an offensive
coordinator, an assistant coaching position that is unfilled on the new
coach’s staff. Ward named the candidate. But when he asked the coach about it
on signing day he didn’t get the answer he was looking for.
“Well, I thought you took care of that for me
yesterday,” West laughed. After he was off the air he admitted he hadn’t
even talked to the assistant coach who was thought to be the leading
candidate.
It was a harmless situation and West didn’t seem to mind, but it
does illustrate one of the negative sides of talk radio, especially in a
market where many of the hosts are not trained journalists. Anyone can say
anything on the radio. And because it is on the radio, it feels authoritative,
it feels real. What the host says and what the caller says can get mixed in
the listener’s mind.
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Dave
Woloshin, the Voice of the Tigers, hosts Sports Call 790 on WMC-
AM; Channel 24 sportscaster Greg Gaston (far right) is the new kid on the
block at WHBQ-AM. |
“It was on the radio. I heard it.”
If you look at the numbers, the audience for sports talk radio is
small — miniscule compared to the powerhouse FM stations. According to the
Fall 2000 Arbitron rankings, an average of 3,100 listeners tuned into Sports
56 between 7 a.m. and 7 p.m. each day. That makes it 19th among the 26 Memphis
station ranked by Arbitron. WMC was 21st, with an average of 2,000
listeners.
But according to people in the industry, sports talk radio makes
money. The audience may be relatively small, but it includes the demographic
group that some advertisers want to reach.
“Can an all-sports talk format make money in this market? I
don’t have any doubt. I know for a fact. I have proven that,” says
Rainey, who operated his own station in the mid-1990s — SuperSport 1030.
“It’s very profitable. We’ve really started to turn a
corner,” says Robbins, who besides hosting a show works on the staff at
Sports 56. “Even Dr. Flinn was really pleased with its
performance.”
For the average sports talk listener, demographics and ratings
mean little. We just want our fix — sports news, opinion, and smack.
As Larry Robbins puts it: “Sports talk will always be on the
radio. As long as there are guys, as long as there are athletes, there will
always be a need for sports talk radio. Forever.”
You can e-mail Dennis Freeland at freeland@memphisflyer.com.
The Coaches‘ Corner
Dana Kirk and Pete Cordelli
Former coaches bring unique perspectives.
6 to 8 a.m., Sports 56
Sportstime
George Lapides and Mark McClellan
Great guests, few calls — no-nonsense sports talk.
8 to 9 a.m., Sports 56
Morning Sports Report
Greg Gaston and Michael Eaves
The new kids have a good spot: between Lapides and Jim Rome’s
national show.
9 to 11 a.m., Sports 56
The Press Box
Larry Robbins and Jake Lawhead
“Sports, girls, beer, and other stuff interesting to
guys.”
Noon to 2 p.m., 1210 AM, The Ticket
Jeff and Jack
Jeff Weinberger and Jack Eaton
Recruiting and comedy. Argumentative. Fun.
2 to 4 p.m., Sports 56
SportsCall 790
Dave Woloshin and Lex Ward
News, talk, and Tigers — the home station of the U of M.
3 to 6 p.m., WMC-790
Memphis Primetime
John Rainey and Tony Brooks
Contests, nicknames, and handicapping.
4 to 6 p.m., Sports 56