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Food & Wine Food & Drink

Now Open: Relevant Roasters and Bounty on Broad

For most of us, making a cup of coffee is pretty straightforward: You get the grounds out of the cupboard, get the maker set, and press “start.” But for Jimmy Lewis, the process is a bit more complicated. Take today’s cup: It started halfway across the world, on a sun-kissed hillside in the highlands of Nicaragua.

“These beans,” enthuses Lewis, “were grown by a young guy in his 30s, a graduate of Washington University. He did his thesis about the working conditions of coffee growers, and he ended up buying a farm.”

John Minervini

Jimmy Lewis of Relevant Roasters

Lewis is the founder of Relevant Roasters, a coffee wholesaler that recently opened on the corner of Broad and Tillman. His aim is twofold: Teach Memphians to brew better coffee while making better, more mindful decisions about the things they buy. It’s a sentiment that is summed up in the company motto: “Every Cup Matters.”

“I wanna be relevant,” Lewis explains. “And the best way I know how to do that is to model a behavior that says life can be more fulfilling when you consider the meaning of your actions and how they affect others.”

Lewis works directly with growers in Ethiopia, Sumatra, and Nicaragua, selecting only those farmers who treat both their workers and the environment well. But sourcing good beans is only half the battle. The real work begins when the coffee arrives in Memphis.

To roast the beans, Lewis purchased a Loring Smart Roaster, a shiny, futuristic device that looks like the front of a stainless steel steam engine. At a cost of $78,000, it was a considerable investment, especially when compared to more traditional roasters. But Lewis says he chose the Loring for two important reasons.

The first is environmental. Because of its cutting-edge design, the Loring uses up to 83 percent less fuel than conventional drum roasters, while producing a fraction of the smoke. The second reason is good, old-fashioned flavor. Unlike most roasters, the Loring heats by convection, which produces a smoother, brighter, cleaner-tasting coffee.

The results are good enough to sip. The cup of medium-roast Nicaraguan coffee I tried had a rich mouth feel and a pleasant progression of flavors, including caramel and lemon zest. To experience it yourself, visit Relevant Roasters this week; they’re hosting a preview in their tasting room from Thursday-Saturday, 7 a.m.-10 a.m. Or buy a pound of Relevant coffee ($12.95) at Miss Cordelia’s on Mud Island.

“Local” has long been a buzzword among foodies. In short: If it’s not from around here, we don’t want any. But the team at Bounty on Broad (set to open on Wednesday, October 8th) has taken that concept to a whole new level. Beyond the 20 or so regional farms that supply Bounty with meat and veggies, there’s a whole host of local businesses that quite literally built the place.

“We get our beer from about 300 feet away,” says chef Jackson Kramer. “We get our coffee from 500 feet away. We bought most of our kitchen equipment at Chef’s Supply; that’s about 200 feet away. And we get our light bulbs at Light Bulb Depot, which is right across the street.”

A good illustration of Bounty’s commitment to local is the restaurant’s signature dish: the Bounty Bowl. Each week, Kramer calls around to local farmers and builds an entrée around what’s in season. Available in both an “herbivore” ($13) and a “carnivore” ($18) version, this week’s bowl features heirloom tomatoes from Whitton Farms and butternut squash from True Vine Farms.

John Minervini

Bounty on Broad’s Stuffed Mountain Trout

Bounty is located at the west end of Broad in a 100-year-old dry goods store, incorporating salvaged wood, brick, and tile from the original structure. But ultimately, because of rotten joists and deteriorating mortar, the building had to be gutted.

“At one point,” remembers Kramer, “there was nothing left standing except the front wall. No ceiling, no floor. Just dirt.”

The new space is light and airy, with polished concrete floors and a prominent diagram showing the different cuts of meat on both a pig and a cow. It’s a sign of things to come: In about a month, Kramer plans to open a butcher shop on Bounty’s ground floor. There he will break down local pork, beef, chicken, and lamb into fresh cuts, for sale.

“I’m a true believer in the way something is raised, how it comes out in the flavor of the meat. And if you drive up to Circle B [Ranch, in Seymour, Missouri], all you have to do is take one look at these pigs to know that they’re happy.”

To get a taste of Kramer’s butchering chops, try the lamb tartare ($12). Served with toast points, grated egg white, and watercress, the ground lamb is unforgettable, its mild, fresh flavor beautifully accentuated by pickled capers and lemon vinaigrette.

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Food & Drink Hungry Memphis

Project Green Fork’s Loving Local Fund-raiser Saturday

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If you haven’t yet, there’s still time to sign up for Project Green Fork’s annual Loving Local fund-raiser, which takes place tomorrow (Saturday, Oct. 4th, 6-9pm) at the Malco Summer Drive-In. Order tickets online, or just show up at the door.

The event features bites from some of Memphis’s best-loved (and most sustainable) restaurants, including Vegan Nachos by Fuel Café, pork sliders by Central BBQ, and pizza from Ciao Bella. There will also be liquid refreshment from Wiseacre, Roaring Tiger Vodka, and So Fresh Mobile Juice Truck.

Want to be entertained? There will be live music by Impala, miniature golf, giant Jenga, cornhole, and a silent auction. Auction items, which include caramels from Shotwell Candy Co. and custom jewelry from The Bead Couture, can be viewed on Project Green Fork’s instagram.

If all else fails, you can always just look up. During the event, two classic movies—both shot in Memphis—will be playing on the big screen: Mystery Train and Walk the Line.

Since 2009, Project Green Fork has helped Memphis restaurants become more environmentally friendly by teaching them to do things like compost, use less water, and recycle. Tickets to this year’s fund-raiser start at $30, but if you upgrade to a VIP pass, you can get some cool swag.

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Food & Drink Hungry Memphis

A Sneak Peek at Oshi Burger Bar

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Oshi Burger Bar, an Asian-inflected burger joint at the fancy end of South Main, doesn’t open to the public until next week, but this Tuesday, the press got a sneak peak. Never one to refuse a free slider, I decided to head downtown and check it out.

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The first thing you’ll notice when you walk in is the spare, minimalist design. Dreamed up by Ben Fant of Farmhouse Marketing, the clean lines of Oshi’s interior are executed primarily in white and pine, with a few red accents thrown in for good measure.

JKM_Resized_Oshi_Interior.jpg

Chief among these is the wall-size mural of John Belushi caricaturing a Japanese warrior in the 1970s SNL skit Samurai Delicatessen. Which—brief aside—how did Belushi ever get the green light for that character?

The first bite I tried was a Dr. Detroit Dog—essentially a high-class chili dog. The kobe beef frank is smothered in chili, piled high with pickled onions, and topped with a delicious beer cheese mustard. It was everything I wanted it to be.

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But everybody’s favorite seemed to be the Hot Jam Burger. At one table, I ran into Wiseacre’s Kellan Bartosch, who had just put away one of the Hot Jams.

“They don’t use ketchup, which I appreciate,” enthused Bartosch, wiping his fingers. “It’s like a super-deluxe Krystal burger. It’s delicious.”

He may have been referring to the generously-applied yellow mustard, which figures prominently in most Krystal Burgers. The Hot Jam, made from bacon and ground chuck, also includes onion jam (yum!) and pickles.

Oshi Burger Bar, 94 S. Main, 341-2091
oshiburger.com

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Food & Wine Food & Drink

Arepas Deliciosas and Nosh-A-Rye Deli

It’s always fun to order something that’s not on the menu. So when I heard Arepas Deliciosas owner Blanca Castaño-Simpson mention her top-secret Colombian tamales ($7), I had to try one.

I definitely wasn’t prepared for what showed up at the table. For starters, Colombian tamales are huge! They’re like plump iPad minis wrapped in dark-green banana leaves. And unlike most Mexican tamales, they are wickedly chunky. The masa (corn dough) is practically swimming with carrots, peas, and plantains — not to mention a whole, cooked chicken leg and an enormous chicharrón (fried pork rind).

John Minervini

Blanca Castaño-Simpson

These tamales are a hit. Castaño-Simpson grinds her own corn to make masa, and you can definitely tell. It’s got an amazing, fresh flavor, one that pairs perfectly with the savory-sweet filling.

Where did Castaño-Simpson get her culinary moxie? Why, in her mother’s kitchen (claro). She grew up in Pereira, Colombia, a medium-size town at the foot of the Andes Mountains.

“It’s like paradise,” she opines, with a far-off look in her eyes. “Like a nice spring day, every day, all year. The people are very friendly, and the food is wonderful.”

You can practically taste the fine weather in the bandeja paisa ($14.99), a signature Colombian dish. It’s a huge, oval-shaped platter, overflowing with pork belly, plantains, arepas (corn patties), white rice, and fried egg. Preparations vary from region to region, but Castaño-Simpson’s version also includes chorizo, ground beef, and avocado.

The beauty of this cuisine is its simplicity. Inevitably, whenever I asked Castaño-Simpson what was in a dish, the answer began the same way: tomatoes and onions and maybe two or three other ingredients. A good example is the salsa fresca: tomatoes, onions, cilantro, lemon juice, vinegar. It really is that simple! But if you know how to balance these ingredients, they pack a powerful punch.

Nosh-A-Rye — located in the lobby of the Memphis Jewish Home & Rehab — keeps kosher. In other words, they follow the rules of kashrut (Jewish dietary law). Rule number one: no mixing meat and dairy. Other forbidden foods include shellfish, pork, camel, and rock badger. Why would you want to eat in a restaurant if you can’t order rock badger? The answer, my friend, is simple. It’s geshmak — that’s Yiddish for yummy.

Case in point: the corned beef sandwich ($6.99). As sandwiches go, it’s pretty straightforward, just corned beef and fresh spinach on rye bread. No mustard, nothing. But taste it, and tell me if the meat doesn’t speak for itself. Flown in from a kosher butcher in New York, it’s moist and tender, faintly salty, with a subtle, spicy flavor.

The man behind the improvements is Nosh-A-Rye’s new manager, Kurt Abisch (and the Deli team of Chef Dovid Cenker, Bobbie Yarbrough, and Isreal Howard). Raised in Israel, Abisch spent the past 15 years working in kosher food service in New York City. Now he’s bringing that know-how — and a long list of kosher food distributors — to Memphis. “In New York, my first big order was for a Reform temple in the Bronx,” remembers Abisch, furrowing his thick eyebrows. “I brought in the kosher dairy, and they said, ‘Put it over there, by the shrimp.’ I was like, ‘Oh boy.”

Since coming on in April, Abisch has revamped the menu at Nosh-A-Rye, adding things like the knockwurst hot dog ($2.99) and Turkish coffee ($2). (“I tell the old ladies,” he adds, “it grows hairs on your chest.”) But he has kept customer favorites like the matzo ball soup ($2.59) and the fried chicken ($6.99).

I know what you’re thinking: fried chicken at a kosher deli? But if you happen to be an observant Jew, this is one of just two places in town where you can order the stuff. (The other is Holy Cow, in the lobby of the MJCC.) And come on, it just wouldn’t be Memphis without fried chicken.

Abisch has also started a series of international dinners, offering kosher takes on cuisines from around the world. The next is an Italian Feast on October 22nd, featuring beef carpaccio and sweet potato gnocchi. At that event, there will also be a performance by opera singer Stephen Len White, who will sing selections from The Phantom of the Opera.

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Food & Drink Hungry Memphis

Who Wore It Better? The Oshi Edition

Once upon a time, first lady Laura Bush—and three other society ladies—wore the same $8,500 Oscar de la Renta gown to a White House reception. That’s right: four women, wearing the same red dress at the same party.

Much the same thing happened last night at the grand opening of Oshi Burger Bar, an Asian-inflected burger joint at the fancy end of South Main. For the occasion, founder Jeff Johnson wore a gray plaid jacket from Memphis’s Lansky Bros.

Oh, and Ben Fant? He wore the same thing.

Ben Fant and Jeff Johnson

  • Ben Fant and Jeff Johnson

“I wore this jacket to a meeting a few months ago,” explained Fant. “Jeff liked it, so he went and bought one of his own.”

Fant, it turns out, works for Farmhouse Marketing, the firm that did the menu design, web design, and environment design for Oshi. He and Johnson are also friends.

“So it was bound to happen sometime,” added Johnson.

The question now is: Who wore it better?

More on Oshi tomorrow …

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Food & Drink Hungry Memphis

On the Scene at Hungry Girl’s Memphis Booksigning

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The Mid-South is hungry for Hungry Girl.

Take Susie Smith. A grocery store clerk from Cullman, AL, she woke up at 5:30 a.m. and drove for five hours to see Hungry Girl’s Lisa Lillien speak in Memphis on Sunday.

The reason? She had a question about shirataki noodles.

“They’ve got the regular ones at the Walmart,” said Coleman, “but I can’t find anybody who carries the tofu ones. Do you know how I could get some?”

“Well,” answered Lillien, “you could have them shipped directly, but that would cost a little bit more, because they have to be shipped cold. I could also talk to somebody at the company and find out if anybody has them near you.”

Coleman was one of about 300 women—and maybe seven men—in the audience at Temple Israel on Sunday. Hosted by the WRJ Sisterhood, the event began with hors d’oeuvres prepared using Hungry Girl recipes, followed by a conversation between Lillien and WREG’s April Thompson.

During the Q&A that followed, the audience of well-dressed women treated Lillien as a close friend, warmly addressing her by her first name (“Hi, Lisa!”). For her part, Lillien spoke on a variety of topics, everything from faux-fried recipes using Fiber One, to fat-free pretzels, to birthday cake.

“It’s bad luck,” she noted, “not to have a bite of birthday cake.”

Afterward, the audience were treated to goodie bags stuffed with some of Lillien’s favorite foods: Vitalicious VitaTop muffins, Starkist tuna pouches, and Flatout Foldit flatbreads, to name a few. While opening her goodie bag, Phyllis Gregory said she’s been following Hungry Girl for nine years.

“What got me was the easy recipes,” said Gregory. “They’re doable, and you don’t miss the flavor. You can’t tell you’re eating diet food.”

“If Lisa [Lillien] can lose 30 pounds,” added Bari Eiseman, “and keep it off, eating the way she eats, then I’d say she’s pretty successful.”

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Food & Drink Hungry Memphis

Church Health Center Scores Big Talent for its Fall Culinary Series

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After the success of its spring culinary series, the Church Health Center (CHC) is coming back for seconds. Beginning in October, they will offer a cycle of weekly cooking classes for the general public, each will feature a prominent local chef.

Some of the big names are Mac Edwards of the Elegant Farmer, Felicia Willett of Felicia Suzanne’s, and Melissa Petersen of Edible Memphis.

“We’re always thinking of new ways to get people in the door,” says Carolyn Nichols, the CHC’s Nutrition Education Coordinator. “And we thought, you know, we’ve got a great demonstration kitchen. Why not let people experience chefs in a different light?”

Classes, which cost $45, include food and wine. In other words, no need to bring anything—just show up. The first class (10/2) will feature Chef Jenn McCullough, who will teach a class called “the Steakhouse Experience.” In it, she will demonstrate how to duplicate fancy restaurant appetizers at home.

Interested, but can’t make it to class? You can also purchase a ticket and donate it to one of the Church Health Center’s less-fortunate clients.

“Not everybody can afford to go to a $45 cooking class,” says Nichols. “For a lot of people, that’s groceries for the week. So for them, this is something really special.”

Classes take place on Thursday, from 6:00 – 7:30 pm. Sign up online, or call (901)-701-2236 for more information.

Sign up online: Fall Culinary Series

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Food & Drink Food Reviews

Q&A with Hungry Girl’s Lisa Lillien

Do you love potato skins but hate carbs? Are you powerless in the face of a Starbucks Caramel Macchiato? Do you feel that a life without waffles would not be worth living? Then Lisa Lillien has a recipe for you.

Lillien is living the food writer’s dream. Ten years ago, the self-proclaimed “foodologist” started a daily email service called Hungry Girl. In it, she helps people make healthy diet swaps so they can still enjoy the foods they love. Popular recipes include the De-Pudged Pigs in a Blanket (134 calories) using fat-free franks and reduced fat Crescent Rolls, and Banana Split Bits (182 calories), with strawberry yogurt instead of ice cream.

When she started, she had just 75 subscribers. Ten years later, that number has grown to 1.2 million. In the meantime, Lillien has become the head of a multimillion-dollar food empire. She has written nine New York Times bestselling books; she has her own show on Food Network; and she pens regular columns for Weightwatchers.com and People.com.

Lillien has a Memphis connection. She’s married to Memphian Dan Schneider, producer of such Nickelodeon shows as iCarly and Victorious.

This Sunday, she’ll be at Temple Israel to offer food tips and discuss her rise to fame. She will also sign copies of her new book, The Hungry Girl Diet.

The Flyer caught up with Lillien to talk about yo-yo dieting, pasta blindness, and the barbecue pizza at Pete and Sam’s.

So, you’re married to a Memphian. How’d that happen?

Well, Dan and I were both working for Nickelodeon at the time, and we met through a mutual friend. He was living in L.A., and I was living in New York at the time, so we had a long-distance relationship. I had the opportunity to visit Memphis a bunch of times while we were dating. I love Memphis!

What do you like to eat when in town?

Have you ever been to Pete and Sam’s? It is literally the best pizza in the universe. I was on The Best Thing I Ever Ate — the show on Food Network — and I took them to Pete and Sam’s and showed them the barbecue pizza.

Growing up, you had a difficult relationship with food. What was that like?

I grew up with a yo-yo dieting mom; she literally was on every fad diet you can think of. So, I grew up with this mentality that you’re either on a diet or off a diet. When you were on your diet, you couldn’t have one bite of anything that would be considered a non-diet food. And when you were off your diet, you were just gobbling up everything under the sun. It was a very old-fashioned way of thinking, and unfortunately, I think a lot of people still feel that way.

So what’s the right answer?

I try to live by the 80-20 rule, which means 80 percent of the time, I’m making the right choices and eating what I should be eating. The other 20 percent of the time, I have a little more fun and go a little crazier. What I finally learned is that it’s about changing your lifestyle and making choices that you can live with every day.

When did you know it was time to start Hungry Girl?

I remember, I had gotten these pastries from a local low-fat bakery, and I didn’t trust the calorie counts. I was eating them, and I was like, these taste way too good to have 150 calories. I think I’ll take them to a lab. And I actually did! It was a very Seinfeld moment. I drove an hour, I took them to a lab, and I spent something like $600 to have them tested. And it dawned on me that, you know, I think a lot of people want this information, but not a lot of people would actually take the time to get it. That’s what pushed me over the edge to launch Hungry Girl.

How do you order at a restaurant without loading up on starches and fats?

In Memphis? It’s not easy (laughs). But, when I go out to dinner and look at the menu, I’ve trained myself not to see certain things. I don’t see the cream sauces, and I don’t see the pastas. Instead, I’ll look at the soups — are they broth-based? And I’ll look for things like shrimp cocktail or mussels, things that I know would be smarter choices.

Think fast. There’s a box of donuts in the break room. What do you do?

I guess first I would say, “Why the hell is there a box of donuts at Hungry Girl?” (laughs) No, I think people should really try not to eat donuts at work. I feel like you always feel like you made the wrong decision if you eat a donut at work. You should always have something in your desk that’s a smarter choice.

Such as?

Keep a VitaTop muffin in your desk. They have 100 calories; they’re all-natural; and they’re loaded with fiber. Or keep a Quest Bar in your purse. I love Quest Bars. They come in great, sweet flavors like chocolate-chip cookie dough and apple pie. And they’re loaded with protein and fiber. I’ll have one of those, and it’ll keep me full for four hours.

What’s one tasty, healthy change that people can make today?

Invite no-fat Greek yogurt into your life. Seriously, it will change your life! My favorite brand is Fage. It’s loaded with protein, and it’s an ingredient that you can do so many different things with — whether you’re making salad dressings or sauces, or just eating it for breakfast with fruit.

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Food & Drink Hungry Memphis

How To Write About Food: More from the Food Journalists Conference

From left, Southern Livings Sid Evans, CNNs Kat Kinsman, and The New York Timess Kim Severson address food writers at the 2014 AFJ Conference.

  • From left, Southern Living’s Sid Evans, CNN’s Kat Kinsman, and The New York Times’s Kim Severson address food writers at the 2014 AFJ Conference.

There’s no one way to write about food. In his memoir A Year in Provence, Peter Mayle opts for a worldly insouciance, describing a civet of hare with something approaching religious reverence. Meanwhile, in Kitchen Confidential, Anthony Bourdain writes prose that explodes like a cluster bomb.

Which got me to thinking: What’s the best way to write about food? How do you stand out from the crowd? Should your writing reflect popular tastes or try to lead them? And how the heck do you manage social media, anyway?

I put these questions to attendees—both distinguished and little-known—at the 2014 conference of the Association of Food Journalists (AFJ). It was held, these past few days, right here in Memphis, at the Peabody.

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These are their answers.

Kim Severson, The New York Times: “There’s a sense of panic in the industry. And that’s where the tent poles matter—these bastions of real journalism and quality food writing. In this crazy digital marketplace, we think it’s important to have these touchstones of real knowledge.”

Kat Kinsman, CNN’s Eatocracy: “Trying to manage social media is like trying to pack a suitcase on top of a moving car. You used to be able to go out into the world and experience things, then come back to the office and write a story. Those days are gone.”

Sid Evans, Southern Living: “There is no more intimate connection you can have with a reader than when they take a recipe from your site, make it for their family, and the family says, Hey! That was great!”

Nancy Leson, The Seattle Times: “One of my managing editors once said to me, go read Tom Wolfe, and then write me a lede. No sentence should be more than seven words; no word should be longer than two syllables.”

Patricia West-Barker, The Santa Fe New Mexican: “What idea are you passionate about? At this point, food is so big that you can’t do it all. I see my writing as a community service, so I focus on farmers and local businesses.”

Kat Kinsman, CNN’s Eatocracy: “I really have a ½ second rule for myself. If something doesn’t grab my attention in ½ of a second, I close the tab.”

Sid Evans, Southern Living: “Images are everything. People eat with their eyes. Somehow we have to draw people into the magazine, and usually we’re doing that with pictures.”

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Food & Drink Hungry Memphis

On the Scene at the AFJ Food Journalists’ Conference

Kat Kinsman (left) of CNNs Eatocracy and Kim Severson of the New York Times address food journalists from around the country at the 2014 AFJ Conference.

  • Kat Kinsman (left) of CNN’s Eatocracy and Kim Severson of the New York Times address food journalists from around the country at the 2014 AFJ Conference.

The Association of Food Journalists (AFJ) is an elite society about which little is known. Much like the Illuminati or the Freemasons, they gather in secret, donning strange robes and reading from arcane manuscripts. The extent of their holdings has only been guessed at.

Until now. This year, the AFJ is holding its [annual conference] in Memphis, and the Flyer has been able to secure unprecedented (OK, somewhat precedented) access to its secret meetings. Be advised: the following content may not be suitable for young children.

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Big Barton performing at the food truck rodeo

  • Big Barton performing at the food truck rodeo

The conference began on Wednesday with a food truck rodeo in Court Square. Attendees were treated to some of Memphis’s finest street food, including kebabs from Stickem and pizza from Rock’n Dough Pizza Co. Meanwhile, Big Barton provided the entertainment, performing classic country hits like “Ring of Fire” and “Mammas, Don’t Let Your Babies Grow Up to be Cowboys.”

After lunch, AFJ members retired to the Peabody Hotel for a series of staged talks. One of the first was a conversation between Kim Severson of the New York Times and Kat Kinsman of CNN, who discussed the problem of getting readers to pay for food journalism in the age of Buzzfeed and Reddit.

“My friend David Carr likes to say, you gotta open up the kimono a little bit,” said Severson. “Although if I’m being honest, you probably don’t want David to open his kimono.”

By “opening the kimono,” Carr and Severson meant going behind the scenes and revealing more of the writer’s craft: how a story was discovered, how it was reported. For her part, Kinsman seemed to agree.

“The kimono,” she said, “is back at home, in the closet. At this point we’re walking around naked.”

The day wrapped up with a Smokin’ Taste of Memphis at the Stax Museum. Here, journalists were treated to a series of small plates that showcased Memphis’s culinary talent—everything from charcuterie to barbecue pizza to bread pudding. Participating chefs included Kelly English, Erling Jensen, and Michael Hudman.

The 2014 AFJ Conference continues today and tomorrow, with talks by Melissa Peterson of Edible Memphis and Justin Fox-Burks of the Chubby Vegetarian.