A dazzling array of flashing lights cuts through the fog, shining on an illuminated dancefloor packed with moving bodies and vibrant outfits. Countless handprints line the walls from people all over the world. Shimmering disco balls and silver dance poles fill the room, echoing the untouchable era of ’80s disco. This is your average weekend night-out at Paula & Raiford’s Disco, which has taken home several years’ worth of Best Nightclub awards in the Flyer’s Best of Memphis. To the owner, Paula Raiford, “The wins mean a lot. The way dad grew the old Raiford’s and now the new Raiford’s … it means we’re doing a great job.”
The original location at 115 Vance Avenue, Raiford’s Hollywood Disco, won several Best After-Hours Club awards in the 2000s. Since Paula & Raiford’s Disco opened in 2009 at 14 South 2nd Street, it’s taken home multiple consecutive wins for Best After-Hours Club, Best Dance Club, and Best Nightclub.
The original Raiford’s Hollywood Disco was open from 1976 until Paula’s dad, Robert “Hollywood” Raiford, retired in 2007. But retirement didn’t suit the Raifords. Just two weeks later, Paula decided to give it another shot: “I was getting my hair done and started booboo cryin’. I missed it!” But before Paula & Raiford’s Disco opened in 2009, they made sure the new location kept the original Raiford’s Hollywood Disco charm, with big speakers on the floor “like an old house party,” a lit-up dance floor, silver dance poles, a fog machine, and her dad running the DJ booth. These are just some of the nonnegotiables in the legendary disco club. She was ecstatic when her dad continued running music for the club, too. “He came back for the music,” says Paula. The same sound system that bumps in Raiford’s today was built by her dad.
As Raiford’s approaches its 50th year in Memphis, it’s seen the Memphis nightlife scene shift and grow into something new. “We had a whole lot of blues clubs back in the day. … We don’t have them anymore.” Even as the outside world changes, Raiford’s stays the same. Paula attributes the club’s authenticity to her father’s legacy: “My dad left a spirit in here. If you met him, he’s one of a kind … the music, the decor, the spirit of people, the lights, the action, the fog. Other places make it really pretty — not like Raiford’s isn’t pretty, but it’s not a 2025 bar; it’s got old rhythm and old recipes.” Other parts of that recipe are the iconic 40s that Paula herself serves every Friday and Saturday night. Each guest strolls between the velvet ropes on the red carpet before heading inside. “If they can’t walk the red carpet in Hollywood, they can walk it at Raiford’s,” Paula says. The final product of the recipe: the power to evoke viral nostalgia from all their guests. Anyone and everyone can grab a true taste of the ’80s after their first step inside, no matter what generation. And that’s something other clubs just can’t fake.
Past the bar is another Raiford’s special: the drum set. Paula says she isn’t exactly sure where it came from, but it’s been in both disco club locations for decades. “Anyone can play, anyone who can’t play, it’s open season.” That same relentlessly accepting attitude is the final secret ingredient to Raiford’s. “I treat everyone the same, no discrimination. We just let everyone be themselves.”
Paula is optimistic about the disco wave coming back around. “You see the bellbottoms coming back, so never say never,” she says. When I tell her I missed out on original ’70s disco, she says, “You did, a little bit, but different generations are still appreciating Raiford’s, and it’s great to be loved.” Paula still believes young people can bring in a new era of incredible disco. She tells me a story of a woman throwing a Raiford’s-themed birthday party in her garage. “It looked just like Raiford’s. She used paper for the handprints, the ‘Love Love’ sign, all the special things we have over here.”
“Love Love” is one of Paula’s life slogans, and it’s written on the alley walls right next to the club. It’s part of the history she’s been writing for decades, and it’s what she hopes to leave behind. “I’m going to leave a legacy of love. Loving yourself, loving each other.”