Categories
Food & Wine Food & Drink

Upsetting the Food Cart

Christopher McRae opened his mobile hot dog cart business, Hound Dogs, on the corner of Union and Main in June 2009. Many people know him as the “Twitter Guy” or as the “best-looking purveyor of hot dogs … on the corner of Union & Main.” Known for his outgoing personality, social media savvy, and trivia question of the day, McRae was an instant hit on Main Street.

With low start-up and overhead costs, McRae had high hopes for Hound Dogs. However, what he calls “restrictive” Health Department codes, limited venues, and a lack of pedestrian foot traffic have left him considering whether or not to hang up his apron.

McRae, who has sampled hot dogs in New York and New Orleans, corn on the cob in Mexico, baked sweet potatoes in rural Japan, and noodle carts in Tokyo, believes that street food is usually the most real, most authentic local food. The cart itself cost him about $2,000. The Health Department permit cost for a 100 percent self-contained mobile unit like McRae’s is $210 per year. Additionally, there is a $25 per week charge for a vendor permit from the Center City Commission.

The Health Department estimates that there are fewer than 50 mobile vendors like McRae in Memphis, most of whom only set up for special events. Contrast this to Portland, Oregon, which has licensed 450 carts, half of which are permanently stationed around town.

Paul Gerald, a Flyer contributor who lives in Portland, reports that in the downtown area alone, there are 85 carts open daily, serving every food you can imagine. “Around town, there are now several main pods — two or three downtown with a big lunch crowd, one in North Portland that does a big weekend business, and one in the Southeast that is the go-to place for late-night, like until 2 or 3 a.m.,” Gerald says. “Frankly, some of the food is amazing in its quality.”

In Memphis, the Health Department will issue mobile permits for parks, pedestrian malls, historic districts, and shopping centers. Mid America Mall on Main between Gayoso and Exchange allows vendors who also receive permits from the Center City Commission. Beale Street’s management company, Performa Entertainment, has the authority to permit vendors. Flea markets, zoned as shopping centers by the Land Use Control Board, also allow vendors. Vendors who set up on the street, in vacant lots, or in parking lots around town are illegal.

The Center City Commission is open to more vendors but thus far hasn’t found any. “We would love to have more vendors with a different product to give downtowners some variety,” says Christine Taylor, office manager for the commission. “We have about four vendors now, and all are selling hot dogs.”

Beale Street is not currently allowing food vendors. “We can’t have them competing with tenants,” says Diane Glasper, Performa Entertainment’s leasing agent for Beale Street. John Elkington, the CEO of Performa, says he’s all for food vendors, but they haven’t been successful with them in the past. “We need the right people who have experience and unique products who can serve them in a clean, healthy, professional, consistent way,” he says. “We have to make sure that they don’t compete with people who pay rent 365 days a year, but we’re all for it.”

Not all restaurants mind the competition. John Bragg, the chef/owner of Circa Restaurant on Main Street, thinks food carts are a terrific idea that could add a lot to city life. “As long as they are serving good food — not Mid-South Fair type concessions — and are safe for pedestrians and drivers, I welcome them,” he says. Bragg doesn’t see them as competition for regular restaurants but thinks it would be difficult for them to prosper since pedestrian traffic is not as heavy in Memphis as it is in other cities.

Deni and Patrick Reilly, owners of the Majestic Grille, also on Main, are big fans of food carts. “We were up in New York City this October, and our first order of business was to check out as many carts as possible,” says Deni, who researched the winners of the annual Vendy Awards and checked in with some of her local friends. “We only made it to four carts before we were stuffed,” she says.

For McRae, another issue is that the Health Department is very restrictive of what he can sell. “Hot dogs, citrus-based drinks, snow cones, that’s it,” he says, adding, “I could sell pre-packed sandwiches, à la convenience store or vending machine sandwiches — also known as crap.”

The legal term for what is allowed is “non-potentially hazardous foods.” This includes hot dogs, some sausages, and frozen items such as popsicles. According to local health codes, McRae could sell a larger variety of food if he were a temporary vendor. Temporary vendors can prepare anything they want (except seafood) as long as it is prepared onsite and meets food safety standards. This is why Memphians see a large variety of foods being sold from carts and mobile units at festivals and fairs. Temporary permits are only good for two to 14 days.

Otho Sawyer, assistant manager of Environmental Sanitation for the Memphis-Shelby County Health Department, explains that inspectors are onsite for special events to make sure that food is prepared safely by temporary vendors. When asked why food can be safe for up to two weeks but not every day, Sawyer simply says it would be too dangerous without constant monitoring. He speculates that cities like Portland “commit more resources” to the Health Department.

“Potentially hazardous foods support the growth of bacteria,” Sawyer says. “It’s difficult enough to get the restaurants to operate safely. In the long run, the restrictions protect the public.” Nicole Lacey, the public information officer for the Health Department, notes, “We didn’t create the code; we’re just the executors.”

The Tennessee state legislature determines the overall health codes for the state, based on FDA food policy. However, local government codes can be stricter, but not less strict, than the state. They are determined by the County Commission in conjunction with the county’s health officer.

“The regulations as I understand them are designed to keep out undesirable vendors, whoever that may be,” Bragg says. “For example, I wouldn’t want a falafel stand out front of my restaurant. Having the right thing in the right place is important, otherwise people are going to have a NIMBY [not in my backyard] attitude.”

While Bragg supports vendors who are professional and safe, he feels that there should be a consensus among restaurant owners as to what is and isn’t allowed. “What we [restaurant owners] have observed with the festival-style concessions allowed for COGIC conventions downtown is that it has the effect of keeping large crowds out of downtown restaurants.”

McRae would like to see the city more open to the idea of food carts all over town, not just on Main Street. “I would love to see foods other than hot dogs,” McRae says. “Let people open tamale carts, corn carts, taco carts, salad carts, etc. If there is a vibrant food culture in Memphis, I think we all win.”

Memphis Dawgs’ Todd Bourne, or “Hot Dog Todd” as he likes to be called, has been selling 100 percent beef Nathan’s hot dogs on the corner of Main and Union for about two months. He sets up mostly in the evening and on weekends, but he plans to add Tuesdays and Thursdays soon.

 Bourne decided to go into the vending business after visiting a flea market with his wife and one of his kids. They stopped at a cart to buy a center-cut potato, a fried pickle, a corn dog, and three drinks. “Our total came to $28. I looked at the long line behind me, then looked at my wife and said, ‘I’m in the wrong business.'”

 Bourne is thrilled with the way business is going. On a recent Saturday when the Tigers were playing, Bourne sold at least 100 of his $5 combos (hot dog, chips, and a drink). “I’m real reasonable,” he says. “It’s a bargain, and you get to eat outside!”

 When asked why he chose to sell hot dogs, Bourne responds, “The Health Department gave me two choices: hot dogs or popcorn.” He notes that he can’t sell chili, cheese, hamburgers, slaw, or mayo but that he does have some really good toppings, including his own “world-famous barbecue sauce.” He says it’s getting popular quick.

“It’s hard to go wrong with good quality. The business has just taken off. I’m serving smiles every day,” he says.

Categories
Food & Drink Hungry Memphis

Neola Farms Beef Carpaccio at Tsunami

Picture_65.png

  • Justin Fox Burks

If you are a locavore, chances are that you are familiar with nearby Neola Farms’ fabulous beef. In fact, when you think of Neola Farms, I bet a hamburger starts to dance through your mind. If you think their beef tastes good between a bun, you’ve got to try it sliced super-thin and uncooked. Neola Farms beef carpaccio at Tsunami is absolutely amazing, a little slice of heaven. The beef is so flavorful and fresh that to cook it almost seems obscene. Chef Ben Smith gives it just a drizzle of sesame-soy aïoli for an extra bit of zing. The dish’s overall concept is like a deconstructed hamburger. It comes with a side of shaved red onions marinated in fresh squeezed lemon juice, a little salad of baby greens, and crispy fried wonton chips. Exciting and satisfying but not filling, it’s the perfect appetizer.

Categories
Food & Drink Hungry Memphis

Scotch Eggs at Dan McGuinness

Picture_37.png

  • Justin Fox Burks

Eggs and sausage are two common breakfast items in America. We may eat eggs with a side of sausage, a sausage omelet, or even a sausage-and-egg biscuit. However, in the UK, they take this winning combination up a notch. The Scotch egg is a hard-boiled egg wrapped in seasoned sausage then deep-fried. Known as picnic food, the eggs are usually served cold, much like our American deviled eggs. At Dan McGuinness, they are served golden-brown and sizzling with a side of seasoned Dijon mustard for dipping. The serving of two comes sliced open so you can gaze upon their intricate internal splendor. This presentation is also practical as it allows you to get a piece of yolk with every bite (and look a little more sophisticated than if you bit into a giant fried ball). They are crunchy, rich, slightly decadent, and delicious. I suggest washing down an order with a pint (or two) of Guinness while watching a soccer match on the big screen.

Categories
Food & Wine Food & Drink

Rated G

Today “kid’s meal” is synonymous with chicken fingers and French fries. I’m sure there are parents of picky eaters who appreciate this, but I do not. I take my kids out to eat so that they can try new things, including a vegetable or two.

More often than not, I order from the appetizer menu or have my two boys (ages 5 and 7) split an entrée or share with me or their dad. However, there are a few restaurants serving kid’s meals that are worth trying.

Sekisui (multiple locations)

There’s not a chicken nugget or a French fry to be found at Sekisui. They offer three choices for kids: chicken teriyaki, shrimp and vegetable tempura, and a sushi combination (California roll, shrimp nigiri, and crab nigiri). The first two meals come with steamed rice, and all three come with a choice of clear soup, miso soup, or house salad. What I like best about these offerings is the presentation and the feeling of excitement my kids get from having their own fancy dinner. The portions are hearty, and each costs just $6.95.

Sekisui’s Humphreys location features a “Crazy Hibachi.” Younger kids may be a bit scared of the live cooking demo that is standard with hibachi dinners, but older kids love the fire and knife twirling as much as they love the food. For the same $6.95, Crazy Hibachi offers a chicken or shrimp hibachi meal complete with soup or salad, rice, and vegetables.

Soul Fish, 862 S. Cooper (725-0722)

Soul Fish is always teeming with people, many of whom are under age 10. For $4.50, “Little Fishers” get a choice of a catfish basket, chicken tenders, grilled cheese, peanut butter and jelly, or ham and cheese sandwich. Each comes with fries, but you can substitute a nice variety of vegetables listed on the chalkboard (mashed potatoes, black eyed peas, green beans, broccoli, etc.). Of course, kids who can read (or see across to the next table) will be hard pressed to pass up the French fries, especially since they are extra crispy and delicious at Soul Fish. My advice: Get an extra order of vegetables to go along with the meal.

Dan McGuinness, 4698 Spotswood (761-3711)

Who would have thought that an Irish pub would have a great kid’s meal? Dan McGuinness offers the largest kid’s meal portion with the most choices of sides than any other restaurant I’ve been to. Two kids could easily split one meal, which includes dessert. Total cost: $4.95.

There’s chicken tenders but also grilled chicken, grilled cheese, a peanut butter and banana sandwich, and corn-dog nuggets. The last kid’s menu item is a veggie plate, and I salute the parent who can get their child to eat it. All of the kids’ selections come with two side items, so there’s ample opportunity to include one or two of the restaurant’s many vegetables.

Dan McGuinness has built in a reward for eating all of these vegetables: ice cream. Kids are presented with a giant bowl of ice cream and given free rein of a small bucket with syrups and toppings.

Humdingers, 6300 Poplar (260-8292)

Humdingers has a healthy vibe to it and has pretty impressive choices for kids. The servings are not huge but big enough to fill kids up. Each meal includes a juice box, one side, and a cookie for a very low price of $3.99.

The meat choices are crispy shrimp, chicken tenders, grilled chicken breast, or crispy fish nuggets. Grilling is Humdingers’ specialty, so the grilled chicken breast is the way to go. Sides include grilled zuchini strips, grilled asparagus, sweet potato fries, seasoned fries, Asian cole slaw, black bean and corn salsa, chilled and marinated broccoli, and a side salad. The veggies at Humdingers are fresh and crispy and pretty easy to push on the kids. Additionally, fries seem to be a less popular item among Humdingers’ health-conscious clientele, so kids aren’t likely to miss them.

Categories
Food & Drink Hungry Memphis

Hamburger at Broadway Pizza

Picture_33.png

  • Justin Fox Burks

Anyone who’s ever been to Broadway Pizza on Broad Avenue knows that 1) they love Elvis and 2) they aren’t afraid to pile the meat on their pizzas. It should come as no surprise, then, that their hamburger weighs in at a hearty half-pound (at least). The menu will tell you no more than that it costs $3.50, but don’t let this lack of a description fool you into thinking there’s nothing special about it.

Categories
Food & Drink Hungry Memphis

Gingerbread House Party

doorway.png

Buoyed by the success of the cookie party, I decided to host a Gingerbread House party.

Ok, first I tried to sign up for the gingerbread workshop at Viking, but in the time it took them to tell me they could squeeze me and the monkeys (Satchel, 7 and Jiro, 5) into one of the sold out classes, I had a friend, the multi-talented Christiana Leibovich, offer to come help us.

I could not, however, convince Christiana to make the gingerbread. “We can just use graham crackers!” she said.

Categories
Food & Drink Hungry Memphis

Elote in a Cup at Casa Perez

Picture_26.png

I’ve grown quite fond of Mexican corn — aka elote, which is corn on the cob slathered in crema, coated in cotija cheese, sprinkled with cayenne, and squirted with lime juice. Several restaurants around town (Las Tortugas, Mollie Fontaine Lounge, among them) feature it on the menu, and a nice woman on Macon Road sells it from the Z Market parking lot on Friday and Saturday nights. However, there are times when my corn cravings do not coincide with normal restaurant hours, much less the nice lady’s hours in the Z Market parking lot.

Enter Casa Perez.

Categories
Food & Drink Hungry Memphis

Cookie Party!

cookiesspread.jpg

My friend Colleen, who just happens to be part owner of Tsunami, emailed me a tasty looking cookie recipe one day. I suggested we have a cookie party and make a bunch of cookies to share. One thing led to another and soon we had eight women, 11 kids, and four recipe books at Tsunami on Sunday. We had the run of the kitchen (and the bar)!

Categories
Food & Drink Hungry Memphis

St. Hampton Cooler at the Cove

Picture_16.png

  • Justin Fox Burks

The Sex & the City girls had their signature drink — the Cosmopolitan — and now I have mine: the St. Hampton Cooler. My drink just happens to be an artisan cocktail and that means not everyone knows how to make it, but I can always count on the Cove.

Categories
Food & Wine Food & Drink

Plates & Updates

What does Chef Ben put on all of his tomatoes before they leave our
kitchen?” This was Grace restaurant’s Facebook update on October 28th.
The person who answered correctly was promised a $50 gift
certificate.

Over 200 guesses (ranging from sea salt to mini cucumbers), one
hour, and one hint later, someone finally got the right answer:
gastrique. Since then, chef/owner Ben Vaughn has been doing food and
wine trivia giveaways about once a week.

Christiana Leibovich, who participated in the tomato quiz, was
endeared by it. “It made me feel like they were fun, and I liked
connecting with the owner/chef,” she says.

Vaughn also updates with pictures of dishes, specials, and general
restaurant info. “It really creates fan ownership for Grace,” he says.
“When customers come in for lunch or dinner, they kinda already know me
and feel like it’s their place.”

The user-friendly formats of Facebook and Twitter have made them
especially popular with restaurants. David Lindsey, director of
marketing for Sekisui, Inc., says, “With Facebook and Twitter, we don’t
have to give away anything to gain fans. The effects of viral marketing
that are built into social networking sites do the work for us.”

Deni Reilly says that when she first created the Majestic Grille fan
page, she sent it out to just her group of friends. Those friends sent
it to their friends and so on. “In a few days we had hundreds of
members that I didn’t know,” Reilly says. “The people who sign up as
fans of your page are genuinely interested, so you’ve already got a
built-in target audience.”

Reilly says she was hesitant about using Twitter at first. She says,
“I figured, other than my mother, who really cares that much?” After
some research and requests from her guests, she added Twitter to the
marketing plan but in a very specific way. “Every morning, we tweet our
lunch or brunch specials and, in the late afternoon, our dinner
specials, and people love it.” Reilly says.

What Lindsey appreciates most about Facebook and Twitter is that
most any restaurant manager can learn to use the services in about five
minutes. “It doesn’t cost anything, and I don’t have to provide tech
support,” he says.

Colleen Couch-Smith and Ben Smith of Tsunami like having the ability
to get feedback on things that are in the works. “It gives us a good
audience to sound off ideas to as well as a place for our customers to
have a voice,” Colleen says.

The folks at the Cove credit its Facebook page for helping people
become aware of their specials and promotions, but, like the Smiths,
they’ve really benefited from the feedback they receive on Facebook.
Mike Grabman, “the really tall bartender” who updates the bar’s page,
says, “It gives the customer a unique opportunity to communicate their
wants and desires for what the Cove should be. It is as much their
place to hang out and feel comfortable as it is our place.”

Christopher McRae, owner/operator of Main Street Hound Dogs and the
“best-looking purveyor of hot dogs, fresh squeezed limeades, soups and
hot drinks on the corner of Union and Main,” uses Twitter to better get
to know his customers. He got the idea from a New York Times
article his sister-in-law sent him. “I have found Twitter to be an
almost playful way for me to interact with my customers. I can look
them up and learn more about them,” McRae says.

It will be interesting to see where the social media revolution
takes the customer/restaurant relationship in the future. Ben Smith
jokingly contemplates adding a “reality TV” element onto Tsunami’s
Facebook page.

“I think that people get a vicarious pleasure,” he says, “from
watching other people go through the hell of running a restaurant.”