Around this time last year, a name was engraved on an old gray ice bucket and presented to the winner. This year, the same thing will happen, another (same?) name on the same ice bucket. It’s like the Stanley Cup.
The Flyer’s annual Beer Bracket Challenge launches tomorrow. 28 beers going for glory.
Last year’s winner was Ghost River’s classic Gold, the old reliable of Memphis Beers.
This year, three new breweries are heading into the fray: Meddlesome, Crosstown, Brewing, and Boscos. Toby Sells explains that Boscos, while not new, wasn’t included last year because he featured only breweries with beers readily available in stores and bars/restaurants. But this year he figured, “You like beer, you need to have Boscos.”
Round One is tomorrow, February 22nd, with the Final Two starting Wednesday at 8 a.m. and running through March 1st, midnight. The winner will be announced in the Flyer’s March 8th issue.
Sells says he has plenty of favorites among the 28, though he’s not rooting for one beer over the other. “There’s so much good stuff out there. We’ll see how it goes.”
In addition to revealing the winner, the March 8th beer-iffic cover will examine the state of the Memphis beer scene. Can Memphis accommodate more breweries and beers from outside the area? Have Memphis beer-drinkers changed since the scene exploded in 2013?
Check it out and stay tuned for Beer Bracket-related events.