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Birmingham Officials to Visit Beale Street

Birmingham comes to Beale Street this week, as Performa CEO John Elkington hopes to convince skeptics his company is on track to develop a similar entertainment center in that Alabama metropolis.

Members of the Birmingham-Jefferson Convention Complex board will visit …

Birmingham comes to Beale Street this week, as Performa CEO John Elkington hopes to convince skeptics his company is on track to develop a similar entertainment center in that Alabama metropolis.

Members of the Birmingham-Jefferson Convention Complex board will visit Beale Street tenants who have signed on to open venues in the BJCC district. Elkington says he will announce new Birmingham tenants at the retreat.

Elkington has been criticized for the slow pace of the $40 million project. In response, he told The Birmingham News: “We are spending money every day … to prepare for this. This is a tough credit environment, but we are confident.”

So far, Performa has enough tenants lined up to take up 78,000 of the district’s planned 131,000 square feet.

More at the Birmingham News website.