Written by the same screenwriter, Simon Beaufoy, who received an Oscar
nomination for penning The Full Monty, Blow Dry is likewise a
wacky, working-class comedy set in a small British city. Miramax is obviously
hoping lightning will strike twice, but that isn t about to happen here.
The Full Monty may have been a little cloying, but it had some real
laughs and true grit courtesy of star Robert Carlyle. Blow Dry is a
collection of laugh lines that doesn t land and sentimentality that just
clunks.
Set in the milieu of competitive hair-dressing if such a thing actually
exists, it s news to me Blow Dry is achingly formulaic. The film
opens with a bit of crosscutting between a hair-cutting demonstration at the
British Hair Institute (the room filled with over-the-top caricatures of the
garish and effeminate) and a poorly attended press conference in the
struggling town of Keighley, whose mayor announces that the next National
British Hairdressing Championships will be held there. You can pretty much
guess the rest: The colorful participants are introduced, old rivalries are
reignited, vanquished warriors return from the shadows, hair is cut, tears are
shed, laughter erupts.
The film boasts an engaging cast that includes stellar British actors
Alan Rickman, Natasha Richardson, and Rachel Griffiths (with pixieish Yank
Rachael Leigh Cook and hunky American Josh Hartnett thrown in to lure American
teenagers and their immense disposable income), but it doesn t give them much
to work with. The questionable dialogue is often delivered so awkwardly that
you aren t sure if it s supposed to be taken as camp or not stuff like,
This competition is going to change this town and I m not asking you to
speak, I m asking you to cut. This is the kind of flick filled with
expository dialogue about the characters past the kind of only-in-the-
(bad)-movies talk where two people have a conversation about their own past
but still repeat the details to each other.
Blow Dry is essentially the more straight-arrow step-sibling of
bizarre-competition films like the ballroom-dancing-centered Strictly
Ballroom and the pet-show mockumentary Best in Show. But it has
neither the full-on tackiness of the former nor the occasionally biting wit of
the latter. If I were feeling charitable, I d call Blow Dry a barely
adequate trifle. Otherwise I d just say it blows.