A new collaboration between Cxffeeblack and Castle Retail Group will expand the Black-owned coffee brand’s reach, but the deal goes beyond the shelf, principals said.
Cxffeeblack’s products will now be found in Cash Saver stores, High Point Grocery, and South Point Grocery. The deal will also make Cxffeeblack the wholesale coffee provider for the in-house coffee shop at Castle Retail Group’s upcoming location, South Point Grocery at Silo Square in Southaven.
“This isn’t just about coffee on a shelf,” said Bartholomew Jones, founder of Cxffeeblack. “This is about partnership. About seeing each other. About making sure our kids and grandkids don’t have to fight the same battles we did. And most importantly, it’s about Memphis. Because Memphis is not just a place where things happen — it’s a place where the future is being built.”
The partnership “ensures that Memphis-grown Black coffee culture continues to expand,” the companies said in a statement.
“This is the kind of partnership that can change a city,” said Rick James, owner of Castle Retail Group. “Too often, we let barriers divide us — race, neighborhood, history — but at the root, our stories are more connected than we think. We’re all tied to the land, to labor, and to the pursuit of dignity. That’s what this is about.”
