Disco Donnie Presents, the award-winning, electronic dance music (EDM) event production company has signed a partnership agreement to become the new EDM booking partner and event producer for the New Daisy Theatre and The Palace. Owned by SFX, Disco Donnie Presents is the largest EDM promoter and producer of live events and entertainment content worldwide.
This partnership marks another major step forward in the development of East Beale Street for partners Steve Adelman and JW Gibson. DDP produces over 1,000 club events, arena shows, and outdoor festivals worldwide each year, headlined by such acts as Tiesto, Skrillex, Calvin Harris, David Guetta, Steve Aoki and Avicii.
In a press release issued on Tuesday night, JW Gibson, a native of Memphis and partner of the development projects, noted the strong role East Beale will play for the downtown community.
“With the inclusion of DDP in the mix, we have taken another important step in realizing the potential of downtown Memphis as a diversified entertainment destination on a local, regional and national level,” Gibson said.
Currently under restoration, the New Daisy Theater will have capacity for over 1100 patrons, VIP viewing areas, a smoking patio, along with newly designed bar areas and expanded restroom facilities. Once completed, The Palace will be able to house 2,400 patrons.