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Finalized Parking Deal Ends Greensward Parking, Years-Long Public Saga

“The Greensward will be permanently closed to overflow parking.”

City leaders, the Memphis Zoo, and the Overton Park Conservancy made final Monday a parking plan that came after years of protests, battles at Memphis City Hall, and a host of proposals. It’s a plan that will forever end parking on the park’s Greensward.

Credit: Memphis Zoo, city of Memphis, Overton Park Conservancy

The zoo has parked cars on the Greensward for decades (at least since the 1980s) in a handshake agreement with city. Grumbling about the deal and the cars goes back at least as long as the deal has been in place.

Vehicles periodically cut deep, hard, muddy ruts on a northern edge of the Greensward, rendering it useless for recreation. Sometime around early 2014 an ad hoc group blocked-off the greensward with orange traffic cones and sat around their barrier in camp chairs, daring anyone to pass. This was the opening salvo of what would be a nearly nine-year battle between park advocates and the public, the zoo, members of the Memphis City Council, and two mayors.

Flyer columnist Bruce VanWyngarden deftly summed up the next few years in a 2021 column.

”Things started getting really heated in 2014. Park lovers formed groups: Get Off Our Lawn (GOOL) and Citizens to Preserve Overton Park (CPOP). Activists stood on nearby street corners urging zoo patrons to park on nearby streets, rather than despoiling the Greensward. Aerial photographs were taken that showed just how much of the people’s parkland was being taken over by a private entity. The pictures got national attention. Protestors were arrested. Houses all over Midtown bore signs urging Memphis to Save the Greensward.

savethegreensward.org

“Then the zoo cut down some trees. [Activists held a second line for them and planted some new trees in protest.] Some activists threatened to begin spray-painting cars. A zoo sign at the park entrance was defaced. Things were tense.

“And then, in the winter of 2016, newly elected Mayor Jim Strickland managed to get both sides into mediation. After months of costly negotiation, a compromise was struck. The zoo would be allowed to enlarge its lot to 415 spaces, taking some of the Greensward, but with the great majority of the land being preserved. The zoo subsequently announced that it would build a parking garage on nearby Prentiss Place and wouldn’t need to expand its lot. Huzzah! Parking on the Greensward was a thing of the past. Peace reigned in the Kingdom.

“At least it did until last Friday night at 5:06 p.m., when the zoo and city issued a joint press release stating that the Prentiss garage project was being scrapped because it was too expensive and that the zoo would go back to the lot-expansion plan, and, oh, while it was being expanded, the zoo would once again be letting its customers park on the Greensward. Enjoy your weekend. Nothing to see here.”

No work was done, however, and not an inch of the Greensward was taken. Winter weather was rightfully blamed at the time.

Credit: Memphis Zoo

In 2018, Zoo CEO Chuck Brady — seen as a zoo-first hardliner and unrelenting negotiator — resigned. He was replaced in 2019 by Jim Dean, a native Memphian who had served as president of SeaWorld and Busch Gardens.

Credit: Memphis Zoo

Dean was largely seen as a diplomatic compromiser who helped lead the zoo, park, and city through to the new plan that got the final approval Monday. Dean was replaced this year by Matt Thompson, the zoo’s former executive director and vice president (and the Zoo Dude personality on the zoo’s social channels).

Here’s how the zoo, park, and city described the new plan in a rare joint statement after Monday’s signing of the new memorandum of understanding:

“The new plan, which has been approved by both the conservancy and zoo boards of directors, would move the zoo’s current maintenance area to the park’s southeast corner, making use of existing buildings in the northern portion of what is now the city’s general services area.

Credit: Overton Park Conservancy

“The zoo’s existing maintenance area, located along North Parkway, would then be converted into parking. Along with some re-striping of the zoo’s main lot, this reconfiguration would add the 300 spaces the zoo needs without carving out a portion of the Greensward.

“Following the creation of the zoo’s new parking lot, the Greensward will be permanently closed to overflow parking. The conservancy is exploring the creation of a walking path around the perimeter of the Greensward to make the space even more accessible and increase its recreational potential. Overton Park will also look to remediate soil damage and install some landscaping that serves as a visual barrier between the Greensward and the zoo parking lots.

“Both organizations celebrate this historic day as they announce a permanent solution to the zoo’s parking needs that not only preserves the entire Overton Park Greensward, but restores 17 acres of mostly forested parkland that has been inaccessible for decades.”