On Friday, Performa CEO John Elkington told members of the Birmingham Ad Federation that he is in talks with American Idol winner Ruben Studdard about opening a nightclub in the Beale St.-like entertainment district he’s planning in that city.
According to The Birmingham News, Elkington says he’s already signed several tenants for the project and is hoping to break ground in the fall and to have it completed in 18 months.
From the story: “Ruben Studdard would be great for Birmingham’s district and we’re in talks with him now,” Elkington said. “Ona Watson has a great musical legacy in Birmingham. Those are the type of people we want involved.”