What’s the most popular participant sport in America? The numbers suggest running and walking.
More than 16,000 people signed up to participate in last weekend’s 2009 Komen Memphis-Midsouth Race for the Cure in Germantown. The St. Jude Memphis Marathon in December is at capacity with 3,500 participants in the marathon and a good chance of making the goal of 12,000 more in the FK and half marathon.
There are some lessons for backers of other sports vying for attention and funding in Memphis.
