On February 7th, on The Gary Parrish Show with Geoff Calkins, there was banter about the inappropriateness of buying flowers for one’s sweetheart from the grocery store. What followed was a bit of goodnatured, exaggerated backpeddling in the form of praise for Kroger — Kroger is a sponsor of the show, after all. The grocery’s chain’s rotisserie chicken, its grab-and-go sushi were among the virtues listed.
Said Parrish, “As far as I’m concerned, [Kroger’s] the only grocery in the world!”
The next day, Kroger delivered to The Gary Parrish Show studios chicken, sushi, and, in fine flourish, a vase of red roses.
- Courtesy Brad Carson
- The Gary Parrish Show’s Kroger delivery
Kroger’s response was both funny and shrewd, and it is one example of the Kroger Delta division taking a more active aim at engaging the community.
