Life, the once seminal American magazine, which in recent years has been relegated to an insert in Sunday newspapers (including The Commercial Appeal), is dead.
From today’s Editor & Publisher: “Time Inc. announced today that it will close Life magazine, now distributed as a weekend newspaper supplement. The print issue dated April 20, 2007 will be the magazine’s last.
“Life was carried in 103 newspapers with a total circulation of 13 million, the company said. It was re-launched for the third time in 2004.
“‘The decision was made within the last week,’ Dawn Bridges, senior vice president of corporate communications at Time Inc., told E&P. ‘Unfortunately the newspaper ad environment has not been a good one. We were fighting the same battle.'”
