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Food & Drink Hungry Memphis

Link: How Memphians Learned to Eat Pizza

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Saw this post on Serious Eats about Coletta’s barbecue pizza, which contained this little gem, which pertains to when the restaurant introduced pizza in the 1950s:

Apparently when Coletta’s started serving pizza, locals had no idea what it was or how to eat it. Only when they decided to top it with something a bit more familiar [barbecue] did the pizza take off.

Really? Is this true?