A Memphis-based tequila brand is the fastest-growing in the country, its parent company announced last week.
Morningside Brands Inc. said sales of its Alma del Jaguar Tequila grew by almost 429 percent year over year from April 2024 to April 2025, according to retail data from Neilsen. The company said this expansion made it the fastest-growing premium tequila brand in the U.S.
”While many big tequila brands are losing ground, we have crafted something that resonates with consumers in today’s market, and we have the retail scan data to prove it,” said McCauley Williams, CEO of Morningside Brands.
Alma del Jaguar Tequila is now sold in 23 states, up from nine in 2023. The tequila brand is now in 4,500 retail stores, expanding at a rate of over 200 new accounts per month.
The tequila is made by the Vivanco tequila family at their distillery, Feliciano Vivanco y Asociados, in Arandas, Jalisco. Alma del Jaguar has been touted by Esquire, Rolling Stone, the Tasting Panel, Wine Enthusiast, and Robb Report.
Morningside’s portfolio also includes Waymar Gin House.
