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Memphis by Design

“I don’t mean to insult Memphians, but I wonder if they are asleep.”

So said Mike Cromer, a retired businessman

who moved here a year ago after living in Boston,

Ottawa, Canada, Park City, Utah, and San Diego. The

quote comes from an interview with Cromer in the

current issue of The Keystone, a publication of Memphis

Heritage, Inc., the historic-preservation group. He was

responding to a City Council meeting with

representatives from the Riverfront Development Corporation

and Friends for Our Riverfront in July.

At issue was the RDC’s building plan for the

Promenade overlooking the Mississippi River and the

Friends’ opposition to that plan. But Cromer was

commenting on what he hasn’t been hearing since this

controversy began: the economic feasibility of the RDC’s

proposal. Instead, what he has heard are fuzzy references to

“vision,” “growth,” and “progress” — “vapor-ware,”

according to Cromer, a former software executive. “I

should think [Memphians] would care more about a matter

that affects their pocketbooks.”

For the record, Cromer also believes that Memphis

is “on the cusp of something big and special.” He likes

its “mix of old and new.” He visited the city many times

in the past, and he’s watched it “grow up.”

Memphians are watching too, sometimes with

pride, sometimes with concern — watching if not their

pocketbooks then their city’s built envivonment as never before.

Which makes the month of September in Memphis, Architecture Month, a good

wake-up call. The events and exhibits have been

coordinated by the local chapter of the American Institute of

Architects and Memphis Heritage and include the

participation of individual design firms and the Memphis Brooks

Museum of Art.

The visiting lecturers are impressive: John Connell,

architect, artist, and author of Homing

Instinct and Creating the Inspired

House; Thomas Hylton, preservationist, Pulitzer

Prize winner, and author of Save Our Land, Save our

Towns; and Memphian Carol Coletta, executive director of the

Mayor’s Institute of City Design and host of NPR’s

Smart City.

The activities are varied too: an art by architects exhibit;

a public-service project in Victorian Village; a downtown

scavenger hunt; a panel discussion by leading local architects; an

art exhibit by the city’s youth; a tour of homes designed by

local architects; a golf tournament; and the annual

Preservation Awards.

Heather Baugus, executive director of the Memphis

chapter of the American Institute of Architects, is psyched.

“The Memphis AIA chapter was founded in 1953 to support

the profession,” she says. “But for the past few years, we

realized that part of our responsibility is to the community as

well. We’ve been trying to refocus our programming, open it

up, and appeal to the general public. We’re a

resource for the public. We’re here for them.

“It’s funny,” Baugus says.

“I get plenty of calls from individuals coming to Memphis and wanting

to know the top 10 buildings to see. Or out-of-state individuals looking for a local

architecture firm to partner with in a project. I love those

calls, but I don’t get enough of them from within the city!

“We want to reposition the role of the architect

in people’s minds. The stereotype is not the reality. We

have architects involved in community giving. We’re

developing programs to offer design services for nonprofits.

“But we also need to emphasize the value of

historical buildings and engage the public to become

active citizens. Our history, and especially the built

environment, will not maintain itself. It takes pride. It

means hands-on work. It means sometimes getting a little

dirty. It means taking ownership. Memphis has a long way

to go. Architecture Month is a first step.”

For more information on Architecture Month, go

to aiamemphis.org or memphisheritage.org.