Covid has taken a brutal toll on this week’s Folk Alliance International conference, a five-day festival where musicians and performers from around the world connect with critics, record producers, club owners, and festival bookers to make deals, and most importantly, play music.
But this, the 34th year, the conference looked very different.
Memphis was well-represented by violinist-singer Alice Hasen; guitarist and “elder” Andy Cohen, who mentored younger performers; singer, blues blaster, larger-than-life Rachel Maxann, who is currently on tour with Valerie June; “semi-average Joe” Johnson, who far exceeded his self-imposed moniker; and the immortal Muddy Waters sideman and regional musician “Steady Rollin’ Bob Margolin” among others.
There were about 25 percent fewer performers and guests than in previous years. Instead of the usual 1,000 performers from around the world with more than another thousand music lovers and industry people, this year there were less than 1,500 combined. Normally, the Westin Hotel in downtown Kansas City is alive with dozens of musicians and bands playing in lobbies, hallways and any other open space at all times and crowds of music lovers. There has been little of that bustle this year.
Well-known performers like Livingston Taylor, Tom Paxton, John McCutcheon, and others who are usually fixtures at the conference, attending to teach the young performers a thing or two, were missing in action.
Instead, the roster was awash with hundreds of unfamiliar names, young musicians trying to make a name for themselves in a competitive market. Many of the A-list performers, even the B-list acts, were no-shows because the conference was moved from its usual comfy time slot in February to May over Covid concerns. Aaron Fowler, an official with Local 1000 of the Traveling Musicians Union, said a reason for the lack of musicians was simple — they are out touring.
“After almost two years without being able to play because of Covid, everyone is taking advantage of [the covid slowdown] and going out to tour,” he said. “The conference was always held in February because that is a slow time of the year for touring. Hopefully, things will be back to normal next year when the conference returns in February.”
The conference consisted of daytime teaching events, covering subjects like the issue of race in folk music, recognizing performers with disabilities, and how to create songs for TikTok. There was a heavy emphasis on virtual concerts and how to take advantage of new technology which has changed the music industry.
There were four hours of live concerts every afternoon where dozens of artists perform in eight music halls in the hotel. The music continued at 10:30 p.m., when hundreds of performers put on intimate shows in dozens of hotel rooms, shorn of furniture, before audiences as small as one person. These shows went on into the wee hours of 3 or 4 a.m.
The word “folk” is also misleading. Consider it an umbrella term that covers country, blues, rock, traditional music from many nations and ethnic music. Sometimes, a combination of styles.
At a keynote performance on Friday afternoon, Madeleine Peyroux stunned the audience with excerpts from her internationally renowned stage show that combines jazz, folk, and blues music and the work of artists like Billie Holliday, Bessie Smith, and even Groucho Marx.
In a single sentence, she crystalized the importance of live concerts, “The living tradition of gathering — being together, produces a sound that can only be heard and felt when we gather in real-time and space,” she said, in one of the finest descriptions of the importance of live music.
Seeing performers play in a crowded room with bad lighting to a handful of people may sound less than ideal, but the music transcended the reality of the space and became a physical thing.
Bob Margolin, who sacrificed a large chunk of his performance time tuning his guitar and talking about his days with Muddy Waters, was a musical force that uplifted the small audience as he played some “straight and natural blues” with the help of bassist Freebo.
The Music Export Memphis room was busy all weekend as a handful of artists delivered one incredible set after another. Most surprising was violinist Alice Hasen, who sang some songs, including a striking plea to save the “Memphis Sands” from pollution in a song of the same name.
Her virtuoso violin performances were augmented by a looping device which allowed her to layer the melody over and over.
Memphis Singer Rachel Maxann delighted fans earlier with original songs and a powerful interpretation of Bill Withers’ “Ain’t No Sunshine When She’s Gone,” right down to the requisite 26 repetitions of the phrase “I know.” She popped out of nowhere during Hasan’s show to sing along with “Dream of Rain,” Hasen’s song about the destruction of the environment.
Many Memphis residents will remember that Folk Alliance held its annual gathering in the city from 2007 to 2012 until it was lured away to Kansas City. The hardest part about picking a show is knowing that for every performance chosen you miss several hundred others. Veteran attendees are always asking each other for advice on which shows not to miss, trading names and info flyers. Acts give away hundreds of CDs to conference attendees in the hopes to secure bookings at future shows.
There were so many concerts going on it is difficult to choose the best, but some of the show-stopping performers to watch for include the husband and wife duo from Nashville by way of New Zealand and Peru, South For Winter; Buffalo Rose, the enthusiastic sextet of rocking folkies from Pittsburgh led by twin lead vocals from two talented women; James McCarthy, an American Irishman living in Hawaii where he delights playing Irish music; and Abby Posner, a gay woman who writes and performs incredible songs that defy genre. And hundreds of others.
The Folk Alliance defied the odds this year to stay open despite the ravages of Covid and the calendar and hosted more newcomer performers than ever. It will be interesting to see how the event will unfold in a mere 10 months from now when, hopefully, Covid will be just an unpleasant memory.
