On his June 10th radio program, CNN personality Lou Dobbs lavished praise on Mirabile Investment Corporation (MIC) , a Memphis-based Burger King franchisee, for having the guts to ignore and disparage its licensing agreement with the Burger King Corporation (BKC) and the business acumen to post the words “GLOBAL WARMING IS BALONEY” on exterior signs across West Tennessee and parts of Mississippi and Arkansas.
Dobbs also admired the wit of MIC’s marketing president, J.J. McNelis, who has publicly compared executives at his parent company to cockroaches who run from the light. Dobbs, a self-described moderate with nativist, “traditionalist” tendencies, regularly mocks environmental concerns and has previously linked global warming to something he called “solar sunspot activity cycles.”
The story McNelis told Dobbs differed substantially from what MIC’s rep originally told Leo Hickman, a reporter for UK newspaper The Guardian.
