The Memphis Music Initiative (MMI) is one of the most successful arts nonprofits in Memphis. They promote music education and provide young people with opportunities to work in the music business. Last January, they released a music video that humorously addressed the frustrations of the nonprofit life. As they put it, “We’re here to serve the underserved market of fundraising jams.”
Director and producer Princeton James put together the extensive list of talent for “I Hope Like Hell We Get This Grant.” Patterned after an old cable TV ad for compilation albums by companies like K-Tel, the video brings you hits such as “Giving Tuesday” and “When I Hit The Check.” After racking up tens of thousands of views (presumably among burnt-out nonprofit staffers worldwide), the video was just nominated for a Regional Emmy Award. “We are honored to receive this nomination on behalf of the entire team, which reflects the extraordinary talent of our Memphis creatives, community partners, and staff,” says Amber Hamilton, President of the Memphis Music Initiative. “At MMI, we believe in pushing boundaries to lift the voices of grassroots organizations doing transformative work. This video is our rallying cry — cut the check and trust the experts on the ground.”
If you would like to see your music video featured on Music Video Monday, email cmccoy@memphisflyer.com.
