Music Video Monday got a new ride.
Don Lifted recently signed with Fat Possum records. He christens the new ride with his most ambitious music video yet, “Lost in Orion.” Matthews co-directed the video with Joshua Cannon, and co-wrote it with Nubia Yasin. Sam Leathers is the cinematographer behind some arresting images, including a spectacular location shot in the empty Orpheum Theatre.
“‘Lost in Orion’ feels confessional to me,” says Mathews. “The weight of feelings that through the summer of 2020 couldn’t escape me, personally and societally. So much of those fears and anxieties manifested themselves in introspection, mystical imagery and poetry. It’s a sacrificial and ritualistic piece of art for me. A culmination of growth and shedding of every version of myself that’s been informed by love, societal pressures and fear. This visual is a new beginning for me. The end of many other things but the start of something I’ve been on a journey to share for quite some time.
“Working with Josh, Sam and the folks at Studio One Four Three has been something long in the works. It’s funny ’cause once I reached out we both expressed when didn’t feel ready enough to collaborate. The shoot days were very special in all of the beautiful and challenging ways making art can exist. Nubia Yasin, Amber Ahmad, Joshua Cannon, Sam Leathers and myself all trying to work toward the best ideas and ways to approach everything, trying to match the vision in my head as best as possible. The subject matter and the elements definitely had effects on all of us in various ways and pushed us toward our goals. I look forward to expanding this world we are building together in conjunction with this music.”
If you would like to see your music videos featured on Music Video Monday, email cmccoy@memphisflyer.com.
