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Music Video Monday: “Not Strong Enough” by boygenius (Plus Other Grammy Winners)

Music Video Monday takes home some hardware.

Memphis was well-represented at last night’s Grammy Awards. The album of long lost Stax demos, Written In Their Soul, won for Best Liner Notes, an award which was accepted by Stax’s PR person turned champion Deanie Parker and Memphis writer/director Robert Gordon.

Bobby Rush, now entering his ninth decade, won Best Traditional Blues Album for All Of My Love For You.

Supergroup boygenius—Pheobe Bridgers, Lucy Dacus, and former Memphis punk rocker Julien Baker—won three Grammys, including Best Alternative Album for The Record. “Not Strong Enough” won both Best Rock Song and Best Rock Performance. Watch Baker get emotional while accepting the group’s third award of the evening.

The music video for “Not Strong Enough” was shot by the band themselves while hanging out in Southern California, and edited by Jackson Bridgers. The video shows off the group’s low-key appeal, which charmed the nation on the summer’s blockbuster tour which climaxed with a sold-out Halloween show at the Hollywood Bowl. The visuals may be unassuming, but the music is powerful.

You don’t have to win a Grammy to see your music video featured on Music Video Monday. All you have to do is email cmccoy@memphisflyer.com.