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Olympic Sports: Do You Care?

2012Logo_LondonOlympics.jpg

So women’s boxing, rugby, and golf will become Olympic sports, and baseball, karate, roller sports, softball, and squash won’t. That’s how the International Olympic Committee’s sports pickers voted last week.

Golf, already overexposed, will get even more exposure. Rugby will get some of the attention in America that it already gets in Europe and Australia. And women’s boxing — well, the Tunica casinos were on the leading edge once again.

Now the question is, does anyone care? One of the arguments for including new sports in the Olympics is that coverage of elite athletes will boost participation in general. But I’m not so sure.