Celebrating its remarkable journey since its inception in 1974, Outdoors In. commemorates its 50th year as a beacon for outdoor enthusiasts and adventurers alike. The origins of Outdoors Inc trace back to when co-founders Joe Royer and Lawrence Migliara merged their passion and entrepreneurial spirit by uniting their paddling companies, West Tennessee White Water Supply and South Central Canoe Base, into what was initially known as a store called The Great Outdoors. This venture was born out of necessity; as avid paddlers and racers, Joe and Lawrence could not find performance outdoor equipment in Memphis. Their first retail outpost was established in spring 1974, marking the beginning of a new era in outdoor retail.
In the early days, the focus was squarely on performance paddling equipment, catering to a niche yet passionate demographic. The founders’ trip to Rainier Mountaineering School was a pivotal moment, broadening their horizon and subsequently the store’s inventory to include climbing and camping gear. It wasn’t long before the brand underwent a significant transformation, adopting the name Outdoors Inc and expanding its product line further to encompass snow ski equipment and apparel. This expansion was timely, coinciding with a period of unusual regional snowfall, allowing Outdoors Inc to sponsor the first-ever Cross Country Ski races in Memphis’ Audubon Park.
The 1980s saw further diversification with the addition of cycling gear to their repertoire, underscoring Outdoors Inc’s commitment to catering to a broad spectrum of outdoor activities. The subsequent years witnessed physical and geographical growth, solidifying Outdoors Inc’s presence as the go-to retailer for skiing and snowboarding in West Tennessee.
Today, Outdoors Inc prides itself on being more than just a retail outlet; it is a cornerstone of the Memphis community, offering not just high-quality gear for a variety of outdoor activities, but also fostering long-term relationships with customers through exceptional service. The commitment to durability and sustainability is evident in the selection of products that promise longevity over disposability, reflecting an environmentally responsible ethos. Outdoors has continued to carry gear and apparel from industry-leading outdoor brands such as Patagonia, Arc’teryx, prAna, Cannondale, Hoka, Teva, Chaco, and more.
The company’s commitment to the community and the environment remains unwavering, as evidenced by its longstanding tradition of hosting events like the Outdoors Inc Canoe and Kayak Race on the Mississippi River that took place for 38 years until the pandemic struck, and the Outdoors Inc Gravel Race that happens every November at Big River Crossing. Outdoors has also partnered with and supported local nonprofit organizations such as Wolf River Conservancy, Overton Park Conservancy, and Shelby Farms Park Conservancy.
As Outdoors Inc marks its 50th year, it reflects on a legacy of innovation, community engagement, and environmental stewardship. It stands as a testament to the vision of its founders and the dedication of its team, promising to continue serving and inspiring outdoor enthusiasts for years to come.
The 50th anniversary of Outdoors Inc is more than just a celebration of its past achievements; it’s a pivotal moment that highlights the company’s role in the outdoor industry and its vision for the future. As Outdoors Inc continues to adapt, innovate, and inspire, it remains a testament to the enduring appeal of the great outdoors and the human spirit’s desire to explore it. Here’s to the next 50 years of adventure, stewardship, and community.
Participants in Outdoors Inc Annual Gravel Race at Big River Crossing
This article is sponsored by Outdoors Inc.
