Categories
News News Blog

‘Daily Memphian’ to Launch in Fall

Toby Sells

Eric Barnes, president/executive editor of The Daily Memphian, unveils details of the new online newspaper on Monday.

Official details emerged Monday about the city’s newest media outlet, an online-only newspaper called The Daily Memphian, including the facts that the paper will have a paywall, will cost $7 per month, will be funded initially by a nonprofit, and will launch in the fall.

Rumblings, rumors, and speculation about the new publication began in May, with a post on the Smart City Memphis Blog. After that post came the departures of some of The Commercial Appeal’s most-known names — sports columnist Geoff Calkins, food and dining writer Jennifer Biggs, and editor and columnist Chris Herrington.

Similar departures of other key CA newsroom staff have followed, including reporters Clay Bailey, Tom Bailey, Marc Perrusquia, Wayne Risher, and photographer Jim Weber. Reporters have departed other newspapers, too, including Elle Perry and Michelle Corbet from the Memphis Business Journal. The current editorial staff from The Daily News will join The Daily Memphian as well.

Organizers of the new paper called themselves “a concerned group of Memphians, including key journalists and media professionals, recognizing the need for a strong, locally produced media sources.”

Eric Barnes, president and executive editor of The Daily Memphian, said the need for a new local publication came as The Commercial Appeal has been reduced in size and staffing and has lost local control. Gannett Co., the newspaper’s corporate owner, is based in Virginia. Much of the copy-editing, design, and other functions of The Commercial Appeal are out-sourced elsewhere.

“This effort will be of Memphis, not only in Memphis,” said Barnes. “The team will cover a wide range of Memphis-focused news, including politics and government, community and neighborhood issues, education, business and economic development, sports, arts and culture, and much more.”

James Overstreet, current editor of The Memphis Daily News, will be editor in chief. Terry Hollahan, also of The Daily News, will be managing editor.

The Memphian will also enter a joint venture with The University of Memphis Institute for Public Service Reporting. That unit will be led by Perrusquia and advised by former CA editor, Louis Graham. Investigative news stories created in the Institute will be published in The Memphian.

Here’s a full list of The Daily Memphian’s staff, as announced Monday:
Eric Barnes, president/executive editor
James Overstreet, editor-in-chief
Terry Hollahan, managing editor
Kate Simone, associate editor
Jim Weber, photo editor
Jennifer Biggs, food and dining editor
Geoff Calkins, columnist
Chris Herrington, columnist
Michael Nelson, columnist
Otis Sanford, columnist/editor at large
Clay Bailey, reporter
Tom Bailey, reporter
Michelle Corbet, reporter
Bill Dries, reporter
Yolanda Jones, reporter
Jonah Jordan, reporter
Elle Perry, reporter
Wayne Risher, reporter
John Varlas, reporter
Don Wade, reporter
Omer Yusuf, reporter
Kyra Cross, designer/copy editor
Yvette Touchet, designer/copy editor
Holly Weber, designer/copy editor
Houston Cofield, photographer
Patrick Lantrip, photographer/videographer
Natalie Chandler, video/podcast production
Madeline Faber, editor, High Ground News, in partnership
Jacinthia Jones, Chalkbeat TN, in partnership

Barnes said the staff will likely grow as the paper gets closer to its fall debut.

Toby Sells

Andy Cates, general partner and CEO of RVC Outdoor Destinations, serves as the chairman of Memphis Fourth Estate Inc., the nonprofit organization responsible for raising capital for The Daily Memphian.

The nonprofit behind The Daily Memphian is called Memphis Fourth Estate Inc. That organization is led by Andy Cates, general partner and CEO of RVC Outdoor Destinations.

Look for an updated story in this week’s print edition of the Memphis Flyer.

Categories
Cover Feature News

The Urban Child Investment

Memphis children need help.

The city is reminded of that fact each year when The Urban Child Institute [TUCI] publishes its annual report called, “The State of Children In Memphis and Shelby County.” It says that children here, from birth to age three, are some of the most vulnerable to poverty, poor health care, delayed development in their education, and early death. The report brims with grim warnings of what might happen to the children if someone doesn’t do something soon. 

And yet, TUCI itself has the means to affect some of the changes it so specifically defines each year. The tiny Memphis nonprofit organization sits on a gold mine — more than $148 million in investment assets as of 2013. (Data for 2014 is not yet available to the public.) But some criticize the organization, saying instead of spending this money on direct help for children, TUCI stands on the sidelines, letting its sizeable investment portfolio grow, year after year.

TUCI president and CEO Gene Cashman disagrees. He says the organization has donated more than $90 million to Memphis nonprofits in the organization’s 20-year history. He says TUCI is not set up to be a grant-giving foundation, which have federal mandates on the amounts they have to give away each year. 

“I think in context of who we are and what we do, our contributions to the community over the last 20 years would indicate we have and do provide support for children’s endeavors, both information and knowledge, as well as support to organizations that are also endeavoring to support or advance those same children,” Cashman adds. 

Toby Sells

Source TUCI tax documents

TUCI used to grant money to an array of Mid-South nonprofits that focused on directly helping children, organizations as varied as the Girl Scouts, Youth Villages, and the YMCA. But in recent years, TUCI has turned the money spigot way down and narrowed its grant focus. The organization cut its annual grant-giving in half from 2002 to 2013, from about $4 million annually to about $2 million, according to federal tax documents. 

TUCI now gives money to organizations that would appear to only help children indirectly, organizations that research children’s issues or raise awareness about them. In 2013, TUCI grants didn’t go to protect children, heal them, teach them to swim, or fill their bellies. Most of TUCI’s external grants in 2013 were given to places like the University of Memphis, University of Tennessee Health Science Center [UTHSC], and the Neighborhood Christian Center. (TUCI’s board is laden with people from these institutions. More on that later.) 

In 2013, TUCI also gave money to organizations that don’t seem aimed at aiding urban children at all, organizations such as Victorian Village, the New Memphis Institute (formerly Memphis Leadership Academy), and the Women’s Foundation for a Greater Memphis. Cashman says these groups help TUCI spread its message to multiple audiences across Memphis. 

TUCI has always been a relatively large supporter of Le Bonheur Children’s Hospital, the organization that gave birth to the institute. In 2005, TUCI gave the hospital $25 million to build its new hospital on Poplar. Before that, TUCI gave Le Bonheur money each year to support its operations. Cashman estimates that TUCI has given the hospital $50 million in the last 20 years.

Toby Sells

Source TUCI tax documents

According to tax records, however, TUCI didn’t give the hospital any money in 2012 or 2013.

Much of the criticism leveled at TUCI comes from the fact that Cashman, its CEO, makes a high six-figure compensation package ($633,529 in 2013), an exorbitant sum, according to state and national compensation reports, for managing an organization with just 11 employees, including Cashman. His 2013 compensation package was nearly 10 percent of TUCI’s total expenses, including grants dispensed.  

For years, these facts — the huge and growing investment fund, the dwindling grant funds allocated, and Cashman’s big payout — have been whispered about at cocktail parties and have raised eyebrows in board rooms all over Memphis. Critics say that Memphis children need help and the time to act — the time for TUCI to spread much more of that money around — is now, right now. 

“[The Urban Child Institute] has established a thesis over the years that we need to get to kids at an extraordinarily early age. We agree,” says Andy Cates, president of RVC Outdoor Destinations. “We have an extraordinarily deep need in this city and have some incredibly strong nonprofits, and I believe those funds would be better allocated to action at this point.”

The History

Cashman came to Memphis in 1977. He was 35 years old, recruited away from a Washington, D.C., hospital to run Le Bonheur. He helmed the hospital until it was purchased and merged into the Methodist Healthcare system in 1995. Beginning in 1983, Cashman was also president and CEO of an organization called Le Bonheur Health Systems [LHS], which had a for-profit holding company that built successful subsidiaries focused on home health, medical equipment, infusion therapy, and specialty pharmacy products. In 1995, LHS announced it would sell its health-care businesses, all of them. Cashman said the sale yielded about $80 million to $90 million. 

LHS kept its name but got out of the direct health-care business. It became an organization focused on children’s health issues. LHS officials said that the money from the sell-off was to be used “to fund and support innovative child health initiatives in Memphis and the Mid-South,” according to an employee newsletter published at the time. 

If the mission and the organization’s leader seem familiar, they should. Le Bonheur Health Systems became The Urban Child Institute in 2004, but the core financial nest egg is still the same. 

TUCI has sat on most of that investment money ever since, watching it grow to its current level of nearly $150 million. Local nonprofit insiders point to the fact that that money was made by a nonprofit entity, supported by donations from corporations, community groups, and well-meaning citizens. Nonprofits, they maintain are beholden to the public.

Cashman says the organization started with about $90 million, has given away about $90 million, and now sits on investment funds worth about $150 million. That, he says, is simply being “good stewards of those funds.” 

So, why should anyone in the public or nonprofit sector complain about what TUCI does (or does not do) with its money?

“Nonprofits are public organizations that belong to the public at large,” says Nancy McGee, executive director of the Memphis-based Alliance for Nonprofit Excellence. “Nonprofits are given tax exemption, nonprofit status, and they are able to deduct their charitable contributions. These are privileges that are granted by our publicly elected representatives to nonprofits. As such, that makes one of their stakeholders the public at large, and so [nonprofits are] accountable to the public.” 

Nonprofits enjoy financial and tax benefits because the government — we, the people — allows them to. In exchange, they are supposed to make their communities better places and address some of the issues that government can’t address or private business won’t address. 

TUCI Board Responds

“Well, that’s not right.”

That was the response from TUCI board chairman Dr. Hershel “Pat” Wall, a physician and former chancellor of UTHSC and now a special assistant to the president of the entire UT system, when told that sources criticized TUCI for sitting on money that could help Memphis children. 

Wall says he’s known Cashman since he came to Memphis in 1977 and that he was the pediatrician to Cashman’s children. Wall says TUCI is “very much involved in the community” and that Cashman is a “highly ethical, committed individual.” UTHSC has been supported by TUCI grants at least as far back as 2002. In 2013, UTHSC was TUCI’s largest grantee, getting more than $1 million, which was nearly half of all grants given by TUCI that year.  

As for TUCI’s finances, Wall says, “I don’t see the books,” and says he was only “vaguely aware of how much money they’ve got and how much they give out.” He says he depends on the financial savvy of other members of the board to review Cashman’s “very open and transparent management of the money.”

“I can imagine what folks might be thinking about, that Gene is making a lot of money and he’s not spending as much as he ought to be in the community,” Wall says. “But I don’t think that’s the case.”

Cyril Chang is an economics professor at the University of Memphis and director of Methodist Le Bonheur Center for Healthcare Economics at the U of M. He’s also a long-time TUCI board member. When asked what he thought of the way TUCI spends its money, Chang is quick to point out that he serves on the board’s investment committee, and doesn’t direct the outflow of funds.   

“We spend our money on very meaningful projects,” Chang says. “We support the mission of getting the community to pay attention to — and become more aware — about brain development in the first three years. That’s our mission that we have been pursuing, so I’m very comfortable with pursuing that mission.” But Chang says he can understand criticism on how TUCI spends its money. 

“Different organizations contribute to the welfare of children in different ways,” Chang says. “We have a lot of respect for how other institutions accomplish their missions and their ways, and we are comfortable with our way. We’re not saying our way is the best way, but we have our way of accomplishing our mission.”

Chang’s Center for Healthcare Economics was created in part by a grant from LHS, TUCI’s predecessor, in 2003. 

Meri Armour is the president and CEO of Le Bonheur Hospital and is a long-time TUCI board member. TUCI grant funds to her hospital dropped to zero after the group paid its $25 million commitment for the new hospital building. Armour says, though, that Le Bonheur has requested (but not received) funds from TUCI since then.

“I think we’d all be well served if The Urban Child Institute saw fit to address some of these issues through more partnerships in Memphis,” Armour says. “That would be something akin to what the [Plough Foundation] does, and the [Assisi Foundation of Memphis] does, and the [Pyramid Peak Foundation] does. They really try to use their endowments to help worthy causes in Memphis.”

Le Bonheur, she says, is now focused on “problems that really are unique to Memphis children,” like asthma, childhood obesity, teen motherhood, and infant mortality. With that, she says the goals of Le Bonheur and TUCI are “clearly aligned.” Armour notes that TUCI’s bylaws commit the organization to promoting the health of Mid-South children through education and scientific research. “So, I guess my answer is that I’d kind of like to see them do that.

“The more I think that community philanthropy in Memphis can come together and support that, I think the better it’s going to be for the kids,” Armour says. But for now, TUCI’s huge investment fund is largely on the sidelines.   

Cashman’s Salary

Another long-standing criticism of TUCI is the paycheck and benefits package of Cashman, its president and CEO. In 2011, the package was worth $444,342 and was 6.4 percent of TUCI’s total expenses. In 2012, that figure skyrocketed to $778,519 and was 12.5 percent of TUCI’s total expenses. It fell modestly in 2013 to $633,529, though it was still nearly 10 percent of TUCI’s total expenses.

Cashman says his compensation is vetted and approved by TUCI’s administrative board, which seeks help to determine the figure from Mercer, a national business consultant. He says the groups arrive at the figures based on comparative analysis and performance measures such as success in strategic planning initiatives, progress with data studies, and the annual data book. Cashman contends he does not sit in on the meetings that determine his salary. When asked if he was aware of the criticism about his compensation, Cashman replies, “Yeah, but I don’t respond to that.” 

To some, a person’s paycheck is private, a no-no topic, up there with religion and politics. So, why is Cashman’s salary public and why should anyone outside TUCI care? Again, nonprofits are publicly supported, so pay packages on most nonprofit leaders are public information. Even though TUCI does not receive much in the way of outside donations, Cashman’s salary is publicly supported by way of its nonprofit status. That’s why the public has a right to care. 

“The public, which supports the nonprofit and uses its services, is interested in knowing how their charitable donations are being used and what compensation levels are being paid.” This is according to “A Guidebook for Tennessee Nonprofits,” a publication issued by the offices of the Tennessee attorney general and the Tennessee secretary of state, the two state agencies charged with nonprofit oversight. 

The Internal Revenue Service gives nonprofit board members wide latitude to determine compensation, formally stating that it should be “reasonable and not excessive.” But under federal law, board members who “knowingly approve excessive compensation and benefits for certain officers could be subject to penalties,” according to the Tennessee guidebook for nonprofits. 

The National Council of Nonprofits suggests nonprofits hire an outside entity to conduct a comparison study and document the process, including the disposition of the board’s decision to approve the compensation. TUCI has largely followed this process, according to tax documents. 

Armour says TUCI’s compensation committee makes this decision and is presented as a recommendation to the full board. But the compensation committee recommendation “has never specifically specified what [Cashman’s compensation] is. It has always been something that has not been really a debate question, I guess. I can’t ever remember being on the board and actually voting on his salary,” Armour says.

Chang shied from the question at first and stated he wasn’t the chairman of the compensation committee. When pushed to answer why Cashman deserves his salary, he says, “He’s a very, very experienced business executive with many, many years of experience. He knows the health-care industry and also community services.”

Compensation Comparison

So, does TUCI pay Cashman too much money?  

Most nonprofits are unique, and that makes for a tough apples-to-apples comparison. This is especially true for TUCI. It is a research institution, but it’s not connected to a government or academic organization like U of M or UTHSC. It does focus on children’s health research, but it’s not clinical or laboratory research such as what is done at St. Jude Children’s Research Hospital. 

TUCI is even more specialized, as it is especially focused on children’s health from birth to three years old. With all of this, it is fair to say that no one in Memphis or the Mid-South does specifically what TUCI does. 

So, how should such an organization be measured? The IRS breaks up the nonprofit world into groups and subgroups in much the same way science categorizes the animal kingdom. On its latest tax return, TUCI self-identified as a community health system. The categorization is probably out of date, a lingering vestige of its former self as an owner of a hospital and clinics. But since it’s the way TUCI still identifies itself to the IRS, we’ll have to go with that.

Other Memphis institutions using the same IRS designation include Baptist Memorial Health Care Corporation, Methodist Le Bonheur Healthcare, and Christ Community Health Services. These are large, complex organizations that deal daily in the health-care industry, one of the most complex in the country. This, again, makes the comparison a difficult one. One way to do it is to compare CEO salaries as seen through the scale of the organization and the number of employees.       

In 2012, Baptist paid its former CEO, Stephen Reynolds, over $3 million for overseeing a system that employed more than 8,500. In 2012, Methodist paid its CEO, Gary Shorb, more than $2 million to manage a system that employed more than 10,500. In 2013, Christ Community paid its then-CEO Richard Donlon $189,477 to direct more than 400 employees.

In 2013, TUCI paid Cashman more than $630,000 to oversee 11 employees.  

Using this comparison, Reynolds got $353 per employee, Shorb got $190, and Donlon got $473. In one year, Cashman got $57,545 per employee at TUCI, including himself.

In the July 2015 issue of Memphis magazine, reporter John Branston compiled a report on the city’s six largest private nonprofit foundations. Among that group’s CEOs, Cashman’s annual compensation was the highest. Thomas Marino at the Poplar Foundation made $375,000 in 2013. James Boyd at the Pyramid Peak Foundation made $302,000. Teresa Sloyan at the Hyde Family Foundations made $289,000. Cashman’s salary of $633,300 was nearly twice as high as most of his nonprofit peers. 

The average salary of the CEO of a Memphis health organization that has annual revenues of more than $5 million is $571,483, according to the 2014 Tennessee nonprofit compensation survey, taken from a consortium of the state’s nonprofit advocacy groups. Nationally, the nonprofit watchdog group Charity Navigator said the median income for leaders of comparably-sized organizations as TUCI (with expenses between $3.5 million and $13.5 million) was $148,659 in 2012.     

Board Connections

Federal law mandates that nonprofits list people involved with it that may pose a conflict of interest. On the tax forms they use, it’s called “Business Transactions Involving Interested Persons,” and TUCI has quite a list of “interested persons.” 

In 2013, the list included Wall, TUCI’s chairman, who also works at UTHSC, which gets money from TUCI, Chang, and Armour. The list also included Stanley Hyland, a researcher at U of M, which receives funds from TUCI. James Witherington, of the Neighborhood Christian Center, is on the TUCI board, and TUCI gave his group more than $630,000 in 2013. Frederick Palmer, a UTHSC doctor, served on the TUCI board in 2013.

Chang says the board is a mixture of “community folks and so forth,” and defends the role of U of M and UTHSC — two of the biggest organizations that TUCI funds — noting that their members are present but that they don’t dominate the TUCI board. Armour notes that the seeming conflict of interest on the TUCI board has “been a point of some debate in the community, that the members of the board might have some vested interest.” But she says the nominations are made and the proper conflict-of-interest statements are filed.

Cashman says TUCI is first and foremost a support organization and that it is prudent and legal for supported agencies to have a seat at the board. But, he says, members from those organizations must recuse themselves of any vote related specifically to their organizations. 

Data, Cashman says, is the cornerstone of what TUCI does, and, he adds, data was the target focus from the very beginning. Cashman says getting that data has determined who TUCI has funded and that data has been assembled for “broad community consumption.” He says he believes TUCI’s ongoing study called “Conditions Affecting Neurocognitive Development and Learning in Early childhood,” or CANDLE, will directly change the lives of Memphis children.

“It is going to reveal, we believe, some findings that will be important interventions, in the environmental sense, of where children are living, their educations, their long-term health well-being, and crime.”

The multi-million-dollar question remains for TUCI’s critics, however: Will the organization put more of its money toward addressing the problems of the urban children it researches?

Categories
News News Blog

Demolition Still Set For Tennessee Brewery

1394639169-screen_shot_2014-03-12_at_10.45.49_am.png

The historic Tennessee Brewery building, which housed the “Untapped” beer garden for six weeks this past spring, may be demolished on August 1st. Or maybe it won’t.

James Rasberry, the building’s listing agent, said he is currently working on a couple of contracts with potential buyers for the building, but he does not have an executed contract. If either of those contracts moves forward with a viable candidate for a future owner, Rasberry said they’d be able to get a two- or three month extension on the demolition, which has long been planned for early August.

“The only goal is to try and save the building, but if we can’t, we’ve given it a great shot. That’s where we are right now,” Rasberry said.

Rasberry said he should know more in about a week.

The Tennessee Brewery building was once home to the now-defunct Goldcrest Beer. No beer has been brewed there since 1954, and the building, which was sold to A. Karchmer and Sons Scrap Metal in the mid-1950s, has been vacant since 1981. The building’s owner, Kevin Norman, purchased the property in 1997 in the hope of salvaging the historic building. He’s been trying to sell the building unsuccessfully for years.

From late April to early June, a group of investors — restaurateur Taylor Berger, attorney Michael Tauer, commercial real estate executive Andy Cates, and communications specialist Doug Carpenter — organized a pop-up beer garden inside the brewery to raise awareness about the need to save the building. To read more about “Untapped” and the brewery’s history, check out this Flyer cover story.

Categories
News News Blog

Brewery’s Future Remains Uncertain, But Beer Garden Exceeded Expectations

Before the team behind Untapped, the six-week pop-up beer garden at the Tennessee Brewery, kicked off the event’s first weekend in April, co-sponsor Michael Tauer wondered if anyone would even come.

“[Untapped co-sponsor] Taylor [Berger] and I had this moment before the project started when we said, ‘Hopefully, at least our friends will show up.’ We were just blown away by how many people came and brought their friends and people from out of town,” said Tauer, a local attorney who is also partnering with Berger on the proposed Truck Stop food truck court for the Cooper-Young neighborhood.

Untapped, which featured local craft beer, food trucks, and occasional acoustic music acts, was intended as a temporary “pre-vitalization” event to showcase the possibilities for the long-abandoned Tennessee Brewery building, which is under contract to be demolished this summer if its not purchased before then.

-1.jpg

  • Image Courtesy of Tennessee Brewery Untapped

The event, which ended June 1st, drew hundreds of people from all over the city. Berger said he started the event with 10 staff members but had to more than double that amount to keep up with demand for beer and food.

“I know how to run a restaurant, but this was like running a festival,” Berger said. “There were so many people, and each week, we had to ramp up and make changes. At its peak last Saturday, I had a dozen bartenders scrambling to keep up with the crowds, and they were just pouring draft beer, which is a very fast thing. But we were still getting in the weeds because we had hundreds of people wanting to drink beer.”

“We had no idea what to expect, but on the first weekend, we ran out of cups. We ran out of beer,” said Doug Carpenter of public relations firm Doug Carpenter & Associates, who also co-sponsored the event. “Each week, the crowd was larger than the week prior all the way to the end. The response was remarkable.”

So remarkable that Berger and Tauer want to keep it going. They applied for another special event permit to keep Untapped open on weekends at least until the brewery’s demolition date. But that permit was rejected by the Office of Construction Code Enforcement because, according to Administrator Allen Medlock “special event and temporary permits have prescribed time limitations and a specific number of times per year they may be conducted.” The partners would also need several additional permits from other agencies to continue the event.

But Berger said they are exploring other options. If the event were to continue, Carpenter and co-sponsor Andy Cates of Colliers International would not be involved. The future of the brewery building remains uncertain, but Untapped did bring about more inquiries from potential investors.

The event wasn’t without its detractors though. Jennifer Edwards, who owns a condo at The Lofts building next door to the brewery, said the event was too noisy.

“The noise level just from the sound of people was very invasive, particularly for those of us who have outdoor spaces,” Edwards said. “I’m not against development, but if there is going to be anything like that there in the future, it needs a much tighter occupancy limit in the courtyard.”

Edwards said the Lofts residents were split on their feelings about Untapped. Some supported. Some didn’t. Don Hutson, president of the South Bluffs Homeowners Association, which represents the interest of many homeowners near the brewery, said most residents there were supportive.

“The vast majority of our residents are for anything that is good for downtown,” Hutson said. “We had a couple people who live on the north end close to the event that complained that it was too noisy, and we had some traffic issues. But it’s commerce, and that’s a good thing. When I moved to South Bluffs 20 years ago, there wasn’t much going on down here. We were pleased to see some things happening.”

Categories
Cover Feature News

Untapped!

Years ago, some anonymous graffiti artist adorned a piece of plywood nailed onto the long-abandoned Tennessee Brewery building with a painting of a snaggle-toothed green monster in a fedora. A thought bubble beside his head reads, “Inve$t in Good Time$!”

Justin Fox Burks

Doug Carpenter

The monster has become weathered over the years, with plywood cracks showing through his paint. But a group of enterprising Memphis movers and shakers have taken his message to heart. In an effort to both save the historic Tennessee Brewery from demolition and have a good time in the process, the group is investing their own money and time to put on an event dubbed “Tennessee Brewery Untapped.”

Every Thursday through Sunday from April 24th through June 1st, the courtyard and two inside rooms of the brewery will be converted into a beer garden with local craft brews, food trucks, pop-up retail, live music, and more.

Justin Fox Burks

Taylor Berger

Restaurateur Taylor Berger, attorney Michael Tauer, commercial real estate executive Andy Cates, and communications specialist Doug Carpenter are pouring money into this last-ditch effort to save the endangered brewery.

Mayor’s Innovation Delivery Team project managers Tommy Pacello and Abby Miller, who have organized similar pop-up events through the mayor’s office, have been consulting with the team. And Doug Carpenter & Associates public relations specialist Kerry Hayes has contributed ideas and promotion for the event.

Kevin Norman, who owns the brewery under the name Tennessee Brewery LLC, bought the building in an effort to save it back in 1997. But after years of failed deals with potential buyers, Norman has plans to demolish the building by the end of July if no one steps forward to purchase it before then.

“They have a termination clause available for the first six months, and they know they can sell the land after that. There are ongoing expenses with holding this type of building,” says the building’s leasing agent James Rasberry. “That six months has already started, and come the end of July, we will be seeing a demolition crew working on that building. The clock is ticking, no question.”

Enter “Tennessee Brewery Untapped.” The idea behind the free, open-to-the-public pop-up event is to showcase the brewery in a new light and, perhaps, demonstrate the building’s untapped potential. It’s a form of pre-vitalization, a new urbanist tactic exhibiting ways the building could be revitalized before any revitalization efforts are in place.

By holding the event in just the courtyard and two bottom-floor rooms, the event’s sponsors are hoping to show potential investors that revitalizing the building doesn’t have to be a multi-million dollar project.

“Finish the courtyard and the two rooms we’re using, put in some bathrooms, and have some weddings there for a year or two,” says Tauer. “Build up some capital and take on another room, and then we don’t have to lose that beautiful building at the end of the summer.”

Justin Fox Burks

helped do layout drawings for the set up of Tennessee Brewery Untapped; Larry Bloch a former owner of the Tennessee Brewery building surveys the progress with James Raspberry

From Brewery to Beer Garden

Up to 250,000 barrels of beer, including the Tennessee Brewing Company’s iconic Goldcrest 51, were brewed at 495 Tennessee Street in the brewery’s heyday at the turn of the 20th century. And beginning Thursday, April 24th, beer will again flow at the old brewery.

In the past couple years, four craft breweries have popped up in Memphis, and all four — Ghost River, Wiseacre, High Cotton, and Memphis Made — will be serving their beers in the beer garden. Twelve taps will feature mostly local beers with a couple of regional offerings.

The beer garden will be open Thursday through Sunday until June 1st. Hours will be from 11 a.m. to 9 p.m. Thursdays and Sundays, with hours extended until 11 p.m. on Fridays and Saturdays.

Each Sunday from noon to 6 p.m., Untapped will host “Beer Garden with Benefits,” and $1 from each beer sale will be refunded back to customers in the form of a token. Those tokens can be placed in one of several buckets representing area nonprofits, such as Project Green Fork, Habitat for Humanity, and Church Health Center, among others. The event’s sponsors will match the nonprofit receiving the most tokens at the end of each Sunday.

Food trucks from Fuel, Stick ‘Em, Rock ‘n’ Dough, and others, will rotate throughout each weekend. Berger and Tauer, partners in the soon-to-open Truck Stop food truck court/restaurant at Cooper and Central, have parked their official Truck Stop truck in the brewery’s courtyard.

Justin Fox Burks

Andy Cates, Tommy Pacello, and Michael Tauer

“That will become the kitchen of the Truck Stop when it opens, but for [Untapped], we’re thinking about bringing in some different chefs and trying different types of cuisine,” Tauer says.

There will be pop-up retail from various local vendors, including designer T-shirt shop Sache, which created three shirts promoting the Untapped event, including one that features the aforementioned green monster.

Live music will be limited to acoustic acts, due to requests from residents of the surrounding South Bluffs neighborhood to keep the noise level low. Opening weekend will feature Caleb Sweazy on Friday, April 25th, and Apollo Mighty with Josh Crosby and Jeremy Stanfill of Star & Micey on Saturday, April, 26th, at 8 p.m.

The sponsors are penciling in entertainment schedules from week to week, rather than planning the entire line-up from the start to allow for a more free-flowing organic event.

“We don’t really know what will happen [from week to week], and oddly enough, I find that to be sort of liberating,” says Carpenter.

Neighborhood Concerns

When news first surfaced of the Untapped event about a month ago, a few South Bluffs residents raised concerns about having live music and beer in their usually quiet neighborhood, hence the booking of only acoustic acts.

“The neighbors helped us set the vibe,” says Cates, executive vice-president of brokerage services for Colliers International. “We don’t want people being mad at us for playing drums until 10 p.m.”

Don Hutson, a 20-year South Bluffs resident and the president of the South Bluffs Neighborhood Association, says he believes most residents are now supporting the event.

“We had a few people who were concerned that it would be noisy or there would be problems with them serving food and creating some kind of event we’re not used to,” Hutson says. “But apparently, it’s going to be well-done. And they promised us the music wouldn’t be too loud.”

Deni Reilly, who owns downtown’s Majestic Grille with her husband Patrick, is a South Bluffs resident, and she fully supports the event.

“It’s great that the event is family-friendly so we can wheel our baby over for the acoustic shows,” Reilly says. “We live in the shadow of the brewery, and we’d like to be able to call that beautiful building a neighbor for many years to come.”

South Bluffs neighbors were also initially concerned about parking, especially during the already congested Memphis In May weekends. The sponsors plan to use the grassy lot next to the building for parking on non-Memphis In May days, but since the lot is small, they are encouraging people to bike or trolley to the event.

Much work has been done to convert the littered brewery courtyard into an attractive event space. For four weekends prior to the event, the core group and volunteers from the neighborhood have been cleaning up the courtyard, building tables and a stage from repurposed palettes and reclaimed wood, and creating planters out of old tires to hold plants donated by the Memphis Botanic Garden.

“It’s been affirming that this is an idea people get behind, and it’s also yet another example of what makes this such a great town,” Tauer says. “We put a call out to see who would help us dig out years of dirt and broken glass. They worked their asses off.”

Vintage brewing labels from Tennessee Brewing Co.

Finest Beer You’ve Ever Tasted

Those years of dirt and broken glass tell the story of a time when Memphis was still a young city and apparently home to lots of beer lovers.

On June 2, 1877, the Memphis Brewing Company, at that time run by S. Luehrmann, P. Wahl, and H. Leisse, served the first beer created at what is now known as the Tennessee Brewery, a mammoth Romanesque revival-style building at the corner of Tennessee Street and Butler Avenue.

Vintage brewing labels from Tennessee Brewing Co.

In 1885, a group of German immigrants purchased the brewery for $18,000. Those three — John Wolfang Schorr, Caspar Koehler, and Peter Saussenthaler created the successful Goldcrest 51 beer.

Schorr was born in Bavaria and immigrated to the U.S. with his family at age 11. His father was in the brewing business, and he followed in his footsteps.

Schorr and company created lager beer in the Bavarian German style. Their pilsener (spelled “pilsner” today) was widely loved by Memphis beer drinkers in the late 1800s, so they expanded their operation and created other styles of beer. By 1903, the brewery was the largest in the South. In 1906, they introduced their flagship beer: Goldcrest (the “51” was added later for the 51st anniversary of the brewery).

Vintage brewing labels from Tennessee Brewing Co.

Beer memorabilia collector Kenn Flemmons acquired many of the brewery’s original records, which he used to write a book called Finest Beer You’ve Ever Tasted, a history of the brewery. He found the original recipe for Goldcrest beer in those records, and with the help of some micro-brewing friends, Flemmons pared the recipe down and brewed it.

“It was perfectly good directions on how to make 250 barrels of Goldcrest 51 beer. We had to do some research to find the type of hops they used, and we never did find the exact strain of yeast,” says Flemmons, who will be speaking at the Untapped event and signing copies of his book on Saturday, April 26th, at 12:30 and 3:30 p.m. “But it tastes like a typical American lager from the early 1950s.”

Vintage brewing labels from Tennessee Brewing Co.

Throughout its history, Tennessee Brewing suffered some hard times, especially when Congress passed the 18th Amendment in 1917. The company even went out of business for a time when national Prohibition was the law of the land. Schorr and company attempted to keep the brewery afloat by making a non-alcoholic drink called Nib. But sales plummeted, and the brewery closed in the late 1920s.

Schorr died in 1932, but when Prohibition was repealed in 1933, Schorr’s son Jacob brought the brewery back to life. Business boomed, and the brewery even survived World War II when hops were difficult to come by and other ingredients, such as rice, corn, and yeast, were rationed.

In the end, it was increased competition from big-time beer companies, such as Budweiser and Papst, that eventually killed the Tennessee Brewing Company in 1954.

The brewery’s main building was sold to A. Karchmer and Sons Scrap Metal in 1955, and they occupied the building until 1981. The Tennessee Brewery has remained shuttered ever since.

Sobering Reality

Norman and his family purchased the property in 1999 for $350,000 in an effort to save the neglected building. He poured money into new roofing and stabilized the structure, saving it from demolition.

Since then, plenty of potential buyers have contacted Rasberry, and there have been 14 feasibility studies on potential uses for the building — from condos to a museum to another brewery.

“The [brewery] building is interesting, sexy, and cool, and people are seduced by it initially,” Rasberry says. “That’s been a problem in the past, with regard to actually getting it sold. We have had it under contract numerous times, but it’s very difficult to make the numbers work.”

Rasberry says he’s shown the building at least 500 times to potential buyers.

“I’ve kissed a ton of frogs looking for that princess, and we’re still looking,” he says.

The Tennessee Brewery, circa 1895

But if that princess isn’t found soon, the 130-year-old building may disappear from the Memphis landscape.

Many Memphians have a story about breaking into the building at one point or another. And though most have simply been curiosity-seekers, vandals have done plenty of damage to the aging structure, which makes the cost of renovation even higher.

“People are constantly breaking in, and just replacing a window will cost you $250 to $500. Not to mention that they’ve taken chairs on the new roof and punched holes in the roofing we spent $500,000 on,” Rasberry says.

The building is listed for $1.75 million. But Rasberry says the amount of money a buyer would have to invest to renovate the building and get it up to code is astronomical. If a buyer wanted to renovate the entire building, it would need new elevators for handicap accessibility to all six floors.

The wrought-iron stair railings, often the subject of artsy photographs, would need to be restored or replaced. Rasberry says that might run $200 to $300 a foot. Massive windows on the south side would prove costly to replace.

“There are windows that probably cost $3,000 to $5,000 each. The numbers just go crazy when you calculate what just the glass portion of that building would cost. Those are things that make you go, ‘Wow, how do we make this work?'” Rasberry says.

The Attic

The answer to Rasberry’s question might lie in a “less is more” approach to renovating the building, say the sponsors of Untapped.

While the group organizing the event is sure most Memphians who stop by the event over the next month will be there for “good times,” they’re hoping a few potential buyers might stop in as well. But they’re not specifically targeting uber-wealthy developers with funds to renovate the entire building all at once.

Instead, they’re using Untapped to push what they’re calling “the attic” concept.

“Let’s stop thinking about how you boil the ocean and develop this whole thing at once,” says Hayes of Doug Carpenter & Associates. “Can we see if there are smaller pieces that we can bite off one at a time? Get some people and money flowing and then move on to new pieces. Whether the whole thing gets renovated is kind of irrelevant. This is a new way of thinking about buildings of this size and in this condition.”

They’re hoping a potential buyer will see value in renovating only part of the ground floor — perhaps the courtyard and a few rooms — to use as event space, food truck parking, or some other use that wouldn’t require the entire building rather than the costly renovation that would be required for, say, condos or apartments.

“Those 14 feasibility studies, even when condo prices downtown were going for $200 a foot, weren’t penciling out. If you build out this whole thing, what do you do about parking? That’s a huge cost because you have to build structure parking,” Pacello says. “But if you shrink this thing down and think of it as just a ground floor, you take the need for an elevator out. And that’s a huge cost.”

It’s an idea Rasberry has gotten behind.

“We’ve been discussing just doing the bottom two floors and land-banking the remaining portion, thinking of it more like a two-story house with a large attic. You could use the upper floors for storage space,” Rasberry says.

Since they’re investing their own funds into the Untapped event, Tauer says they’re hoping to turn a bit of a profit. And he hopes that can inspire someone with a vision for a permanent use.

“Preservation doesn’t work unless there’s business rationale. The charitable model of historical preservation isn’t sustainable,” Tauer says. “[We’re hoping] this type of project shows someone out there who can invest significant resources that you don’t have to think of this as a $10 million project. If you can throw a couple hundred thousand dollars into it, think of what you can do based on what we’ve done.”

If Untapped is successful, Cates believes it can be a model for saving other endangered historic properties in Memphis.

“As long as Memphis doesn’t run out of abandoned buildings, you can take this concept somewhere else,” Cates says. “There are so many different things you can do. It doesn’t always have to be a beer garden.”

Memphis Heritage executive director June West agrees. After the news of the brewery’s impending demolition broke a few months ago, Memphis Heritage called a meeting, and this “attic” idea was floated.

“Use what you can and make it work. And that doesn’t mean some marvelous thing won’t happen [with the rest of the building] later,” West says. “There may come a day when you can go past the second floor. I think that’s a really important step for looking at a lot of buildings in Memphis.”

This idea of previtalization isn’t new to Memphis, though it may be the first time its been tried in a single building. The Mayor’s Innovation Delivery Team’s MemFIX events — neighborhood festivals with pop-up shops in unused and abandoned spaces in Crosstown and South Memphis — have already helped to enliven those neighborhoods.

The long-empty row of Crosstown Shoppes on Cleveland served as pop-up shops during the first MemFIX event in November 2012, and today, all of those formerly empty spaces have been filled with art studios, galleries, a hula-hooping studio, and the Hi-Tone music club. With Untapped, the organizers are transferring that idea to a single building.

Whether or not Untapped is the saving grace for the Tennessee Brewery, its organizers are at least glad they’re trying.

Carpenter says, “Our perspective is, if they’re going to tear it down, let’s enjoy it while it’s still here.”

Categories
News The Fly-By

The Cheat Sheet

A Memphis police officer causes a ruckus in a local pancake shop when he nudges aside some paying customers who are about to take a seat at a table he believes — wrongly, as it turns out — is reserved for cops. When the customers complain, he tries to have them arrested. The whole thing ends with the policeman turning in his resignation. The customers probably never thought they’d be getting a side of bacon with their breakfast.

The majestic Sears Crosstown building is sold to local businessman Andy Cates. After years of neglect and absentee ownership, we’re glad to see the place in local hands. Now it’s up to Cates to figure out what to do with the Midtown landmark. We just hope he doesn’t decide to turn it into the world’s largest brick store.

Greg Cravens

A judge discovers that a Memphis man arrested for forgery has a string of 34 different aliases. Well, he was arrested for forgery, after all. Even the fellow’s own mother has never heard of most of them. Just wondering: How does he know when people are trying to get his attention?

An 11-year-old boy playing in the street — as 11-year-old boys sometimes like to do — is struck by a car near Hacks Cross Road. The boy is taken to the hospital and will recover from his injuries, but he’s then given a ticket for “obstructing traffic.” Yes — obstructing it with his own 11-year-old body. Yikes. Will that go down on his permanent record?