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Food & Wine Food & Drink

Getting Wood

There are a few things all grillers can agree on. None of them are related to barbecue. If you need proof, spend a morning at the Charcoal Store, a dusty warehouse on Florida Street where barbecue purists go to fuel up.

“I had eight different cooking teams in one morning, and all they could talk about was barbecue,” says owner Pert Whitehead, who’s seeing a lot of traffic in these few days before the Memphis In May World Championship Barbecue Cooking Contest. “Some cook their hog belly-side up or belly-side down, and they argued back and forth for hours. Usually, you get a bunch of men around, they’re talking about drinking or women or golf. But these people who are really into barbecue, they can talk about it all day long.”

Everybody walking out of Whitehead’s shop is bragging about the wisdom of their purchase. And everybody walking in will tell you why the previous fella doesn’t know what he’s talking about. And among the serious grillers, few things are more controversial than getting wood.

“What was that other guy thinking?” says a stocky, balding, middle-aged man who stopped to pick up charcoal for his barbecue team. As a charcoal purist, he’s appalled by the vast quantity of hickory and cherry the previous customer hauled away. “Those logs flame up,” he says, disapprovingly. And he’s right. Smoking with wood can be tricky, and knowing how to match a wood with what’s going down on the grill can be even trickier.

“When people get their wood, it’s kind of like wine tasters,” Whitehead says. “I’ve heard people describe everything from a crayon flavor to a nutty flavor. But in this market, the favorite wood is still hickory, and people use it for pork mostly. It’s good for about anything. But it’s easy to oversmoke, and if you oversmoke with hickory, your meat gets bitter, almost like you were using liquid smoke.”

For something a little mellower, Whitehead recommends fruit woods, particularly apple, peach, and pecan.

“Your apple and your peach are milder,” he says. “Pecan is in the middle. It’s in the hickory family.”

Mesquite, Whitehead says, is at the bottom of the list in this part of the country because the spicy wood is so strong and easy to overdo. “Some people use it for chicken, but it’s used mainly out in the Southwest where they barbecue a lot of beef,” he says. “There’s very little beef here, and it’s best on things that you’re cooking fairly fast, like steaks, hamburgers, chicken.”

Whitehead has been anxious because the barbecue contest is just around the corner and his shipment of apple wood hasn’t arrived. Among the more delicately flavored fruitwoods, apple has been his best-seller, though the much stronger cherry has been coming on in recent years.

“But what they really recommend for fish is orange,” he says. “The only problem is that orange is hard to come by in cotton country. The big fad out West is using alder wood when you’re cooking salmon, so I get a lot of requests for alder from transplanted people from California. But it’s quite expensive.

“Charcoal is basically the heat source,” Whitehead says, explaining why wood isn’t the only thing that can add flavor to your food. “What you really want is charcoal that doesn’t have anthracite or lime or any other additives, because if you’ve got a heat source that’s not pure, it’s usually going to have an aroma of its own. That’s not good if you’re slow-cooking. Now if you’re just doing hamburgers or something that’s only going to cook 15 to 30 minutes, it’s not going to have time to acquire that taste.”

Hardwoods aren’t the only desirable material for producing flavorful smoke. Teas are often used to smoke meats for Asian dishes, especially fowl. Though not recommended for slow-cooking, dried herbs like oregano, sage, and particularly the woody-stemmed rosemary work beautifully with meats and veggies that don’t spend too much time on the grill. Sassafras root gives meats a distinctly sassafrassy aroma, and grapevine, while strong, can infuse a lamb shank with its tangy, citrus flavor.

“Some woods are prohibitively strong,” Whitehead says. “Persimmon is one of those woods that almost borders on being too strong, but it’s also unusual. Somebody looking for something different might want to give it a try. I hear the judges at the barbecue contest sometimes like things just because they’re a little bit different.”

Grilling with scrap lumber or sawdust would probably be a bad idea since lumber is generally made of pine and often soaked with chemicals and reenforced with glue. Pine and other resinous evergreens produce tar when they burn and make food inedible. Cottonwood is almost always a bad idea, though it’s sometimes used. Poplar and willow should both be avoided. That still leaves a lot of wood for a griller to choose from.

“And what you’re seeing more and more is people mixing up different kinds of wood,” Whitehead says. But that’s a whole other story.

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We Recommend We Recommend

A Second on the Lips

Go ahead and indulge. It’s Memphis In May’s World Championship Barbecue Cooking Contest, after all, and there’s no better time to go wild by stuffing your face with loads of ‘cue, getting covered from head-to-toe in sticky sauce, tossing back a beer or three, and giving in to your baser instincts by donning your best pig-wear. Thousands of pork enthusiasts can’t be wrong, and that is exactly why Avon is going to be there. Yep, that Avon.

The Hello Tomorrow Avon Beauty Tour hits 25 to 30 cities each year, and it’s those thousands it’s after. A representative from Avon says the tour is very “hands-on” — wet-naps, please! — and will feature tons of free items from its latest line of cosmetics and skin-care products. Beauty advisers will be on hand to dole out tips and give lip makeovers at the Lip Service station. There will also be a “Wishing Wall,” where visitors can enter to win $1,000 to make their wish come true. If Memphis receives the most entries, Avon will donate $20,000 to the local YWCA’s Abused Women’s Services.

So Avon it is. Hey, just because you’re behaving like a pig doesn’t mean you can’t look pretty while doing it.

Memphis in May World Championship Barbecue Cooking Contest, Tom lee park, Thursday-Saturday, May 17th-19th. For more information on the Hello Tomorrow Avon Beauty Tour, go to avon.com/events.

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Letter From The Editor Opinion

Letter from the Editor: Visitors From Another Planet

We had a couple of visitors to Memphis recently from an alternative newspaper in another city. Our cities are similar in size, and we share many of the same editorial and business concerns. They joined us in our conference room, and we discussed Web strategies, staffing, publishing software, the competition, and other common issues.

Then we decided to go to lunch.

“How about the Bar-B-Q Shop?” my publisher asked. “Best sandwich you’ll ever eat.”

“Um, we’re vegetarians.”

No problem, we said. Memphis is a sophisticated city with lots of places that have great vegetarian food. So we decided to go to a lovely little downtown bistro where there were many fine veggie options on the menu.

As we walked to the parking lot, I said, “We can all just pile into my car,” pointing to my 11-year-old 4-Runner.

“Wow, an SUV. Pshew,” one of our visitors said, sounding a bit like someone suggesting I might want to quit farting in public elevators.

“Yeah, it’s paid for,” I said, sounding a bit like somebody becoming less inclined to Southern hospitality.

Lunch followed in much the same vein. “How about a glass of wine?” I said. Nope, herbal tea was their preference. Dessert? Nope, no carbs.

Driving back to the office, my publisher decided we should get coffee for our afternoon meeting. “There’s a Starbucks just up ahead,” he said.

“Um, we don’t do Starbucks,” our visitors informed us. “Aren’t there any locally owned coffee shops around here?”

“Yes, there are,” I said. “And I go to one of them almost every day, but here’s the thing: It’s many blocks away, and we’ll burn lots more gas in my SUV if we go there.”

Silence from the back seat, as our visitors pondered the proper ethical move. Or whether I was being an ass.

“Two venti lattes,” I said, as we pulled up to the Starbucks speaker. The afternoon meeting was a short one.

Don’t get me wrong. I support locally owned businesses if their product is better. And I’m all for going green. When my car finally dies, I’ll get one that’s more fuel-efficient.

But I’m not giving up the Bar-B-Q Shop.

Bruce VanWyngarden

brucev@memphisflyer.com

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Food & Wine Food & Drink

Turn the Page

Last year, Melissa and Kjeld Petersen were lured to Memphis by barbecue. This year, they are moving from Portland, Oregon, to the Bluff City to start Edible Memphis, a quarterly food magazine scheduled to hit stands later this month.

“My husband loves barbecue, and taking a trip to the barbecue festival in Memphis had long been on his list,” says Melissa Petersen. The couple finally made it last May. And while they had fun at the cooking contest, they were also impressed by the then-weeks’-old Memphis Farmers Market downtown and a dinner at Wally Joe.

Because Kjeld had cooked at the James Beard House, he was interested in local chefs who had done the same and tracked down Wally Joe.

“We have eaten at many great places around the country, and you know how it is with chefs when they eat out. They are very hard to please,” Melissa says. “Our dinner at Wally Joe is still one of our top three all-time favorites, and we would have never expected to find that in Memphis.

“We were strolling in front of The Peabody and just looked at each other and said, ‘This feels really good. I think we could live here,'” Melissa recalls.

Food is the couple’s passion, and food is the driving force behind their move to Memphis. They settled in Portland three years ago after meeting “on the job” in San Diego. Kjeld started his cooking career with a summer job in high school, which turned into a career that now spans 30 years, including stints at the Arizona Biltmore Hotel and the California Culinary Academy. He is an advocate for using regional and local foods in restaurants and a strong supporter of farm-to-chef programs.

Melissa learned to cook because in her family the rule was that whoever cooks dinner didn’t have to do the dishes. She went to culinary school after running the marketing departments for software companies for more than a decade. She has cooked for several top southern California food businesses, including the award-winning Waters Fine Catering in San Diego.

In Oregon, the couple started Wild Plum, a catering and fine-foods business, and became involved with Edible Oregon, a food magazine similar to the one they are bringing to Memphis and similar to the ones published on Cape Cod, and in Boston, Atlanta, and more than a dozen other U.S. cities.

The magazine was started as a quarterly newsletter in Ojai, California, five years ago. Food enthusiasts and co-founders Tracy Ryder and Carole Topalian set out to educate people about food in Ojai, a farming and artists’ community in a coastal valley. More specifically, they wanted to create awareness of local foods by focusing on how people shop for, cook, eat, and relate to the food grown in their area. The newsletter included stories about farmers, produce, and markets.

When Saveur magazine included Edible Ojai in its annual “Saveur 100,” a list of favorite restaurants, food, drink, people, places, and things in 2004, Ryder and Topalian received countless phone calls from like-minded people who wanted to start a similar newsletter. Ryder and Topalian established Edible Communities (www.ediblecommunities.com) within the year. Their goal was to help people set up similar publications. With the assistance of entrepreneur Steve Hock, whose father developed the Visa card, the two created a workable business model that allows them to support the start-up of new magazines while not interfering with the local focus.

“When we first visited Memphis, we had a feeling that something is happening here,” Melissa says. “You have this rich history, the amazing Southern Foodways Alliance right at your door, and a community with many people who remember eating vegetables right out of their parents’ or grandparents’ backyard garden. And then there is this renewed awareness in locally grown and produced foods within the community and among local chefs — it just seemed like the right time for Edible Memphis.”

The first issue is scheduled to hit local bookstores, restaurants, coffee shops, and food outlets in late April. “We are working very hard to get this first issue out on Earth Day, which is April 22nd,” Melissa says. Articles were written by local writers, farmers, chefs, and others. An annual subscription to the magazine (four issues) is $28. However, production costs are carried mostly by advertisers, who in turn agree to a certain number of magazines in their stores. Store owners can decide to sell those copies or make them available free of charge.

www.ediblememphis.com