Music Video Monday is taking it to church.
Memphis gospel singer Elizabeth King’s latest, Living In The Last Days, was released earlier this year by Bible & Tire Recording Co., the gospel imprint run by Fat Possum’s Bruce Watson, who also produced the 11-song album.
King has been singing for a long time, and a recent reissue of her work from the 1970’s sparked renewed interest in the 77-year-old songstress. One thing she has never had a chance to do before is make a music video. She and Watson turned to Ben Chappell, who has created videos for The Raconteurs and Arctic Monkeys, and Ben Reynolds of Seattle’s Band of Horses. “It was an overcast day —perfect mood for the video,” says Reynolds. “We set up a green screen in Elizabeth’s front yard and jammed the tune as loud as we could. Mrs. King is so authentic and it was an honor to work with her. We wanted to contrast her authenticity with social media app effects and apocalyptic footage. Thank you for trusting us, Mrs. King!”
If you would like to see your music video featured on Music Video Monday, email cmccoy@memphisflyer.com.