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Hungry Memphis

Felicia Announces New Restaurant Location

Those savvy Facebook commenters were correct when they guessed the old Spindini Italian restaurant location is the new site for Felicia Willett-Schuchardt’s restaurant.

Schuchardt, who has been posting clues about where her restaurant would be moving, posted on October 25th: “Our new address is … 383 and 385 South Main Street. We are all over the moon about this new location and can not wait to share this journey with you all.”

Benjamin Orgel, owner/partner in Orgel Family LP, which owns the building, says, “We can’t wait to welcome our wonderful new tenant who has been a legend among Memphis restaurateurs.”

Felicia Suzanne’s will continue to operate at its present location at 80 Monroe Avenue until the end of March, 2022. The new location will open in the spring of 2022.

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Food & Drink Hungry Memphis

At Long Last: Dory Restaurant is Slated to Open New Year’s Eve



The moment foodies have been waiting for now can be announced: Dory, the new restaurant owned by chef Dave Krog and his wife, Amanda, is slated to open December 31st.

This is the much-anticipated restaurant at 716 West Brookhaven Circle.

“We’ve still got some things to do, but we’ve got all the furniture in here,” Amanda says. “Art is coming tomorrow.”

And, she says, “It’s real cozy in here. Warm. And it feels like there needs to be some bodies in here.”

The Krogs are pleased with the way the restaurant turned  out.  “A girl came in the other day and told me that what I told her my vision was, I achieved it,” Amanda says. “To mesh different styles together comfortably. He (Dave) likes sleek lines and very crisp. And I like other things. I like soft things and pretty things. And I like to see some things on the shelves.”

“She let me oversee construction and we designed this on the front end, the way the restaurant is laid out,” Dave says. “We picked out most of the furnishings together. And after all of that was done, I focused on the kitchen. Amanda came in and she picked all the paint colors. She picked out all the furniture. So, basically, the hard install was mutual and the decor was Amanda. And that’s how we got to meet in the middle.”

Amanda described the interior as “all natural earth tones.”

“The building is black outside,” Dave says. “It’s painted black with natural shutters.”

“Zach Shoe from Iron & Design did the rails on the porch,” Amanda says. And they kind of match when you walk in the building.”

He also did the louvered screen that separates the lounge area between the dining room and the bar. “This large metal art installation that’s a screen and the beautiful hostess stand by Benji Camp are the first two things you see at the same time,” Amanda says.

The screen, Dave says, “looks like vertical blinds, but each one of the louvers coming  down are different sizes, ranging from five inches to two inches. It’s an amazing piece. It took a long time to build.”

And, he says, “Each louver moves independently. It weighs a ton. Raw steel.”

The large open kitchen takes up about 1,000 feet of the 3,700 foot building. “Our kitchen is almost as big as our dining room,” Dave says.

And, he says, “The kitchen is modern. I mean that there are no circles anywhere. It’s linear.”

Amanda Krog, pastry chef Jasmine Bippus, chef de cuisine Zach Thomason, and David Krog in the kitchen at Dory.

A lot of the decor, including the green rug in the lounge area, is reminiscent of the house she grew up in, Amanda says. “We had a green shag carpet. So, I just needed a little bit of childhood in here. I went shopping and came back with all this stuff.”

“It reminded me of my grandmother’s house, but in a good way,” Dave says.

Their chef de cuisine, Zach Thomason, said he “feels like he’s on the set of ‘Mad Men’ sometimes,” Amanda says.

The walls “are lighter in the dining room and darker in  the bar, but all kind of a gray-green color,” Amanda says. “It just made me feel good.”

The furniture in the lounge area is Mid-Century reproduction. “The couch is gold and the chairs are different textures,” she says. “The couch is like velour.”

The black granite bar seats eight in low-backed chairs. An antique tool box from an “an old electrician’s shop” was repurposed for the drink order pick up, Dave says.

Daniel Schroeppel at 38 Woodwork made the 17 white oak tables, Amanda says.

“Normally, we’d seat 48 in the dining room, but because of COVID restrictions, we’re only seating 26 in the dining room. We also have a private dining room upstairs. We are not going to do overbook seating to begin with, but we are now booking parties and private parties for a minimum amount of people.”

She describes it as “just a room. We made that out to be more like a conference room feel. People  will use it for luncheons, work space.”

“And it has audio visual capabilities,” Dave says.

Their wine cellar, also designed by Schroeppel, is under the stairs. “It’s beautiful,” Dave says.  “It’s hidden. It holds about 280 bottles of wine. It’s also humidified.”

All the art for the restaurant has been carefully thought out. “We’ve had an opportunity to work with a lot of artists,” Dave says “Some are local, some as far as Atlanta. There are bowls and plates in the restaurant that were made by a potter in Clarksdale, Mississippi, Joey Young. John Dorian here in Memphis is working on our mugs and other plates for us.”

Dave looked for a year for the right type bowl for his fish dish, which he describes as a simple dish consisting of “fish and broth and local pea shoots.” But, he says, “Because there are only three things in it, they all have to be pretty good. All three of them. But I couldn’t find a bowl.”

He asked Young, “Will you make it for me?”

Young created the matte gray, wide cone-shaped bowl. “That led me to, I guess, get excited about having dishes and bowls that match the food going into it. I believe the vessel is important.”

Everything came together when they held a small private dinner recently for their landlords, Billy and Benjamin Orgel, and their guests. The Krogs felt like they were entertaining at home “That was the goal,” Amanda says. “To make people feel like they walked into our living room. Our dining room.”

As for the food, Dave says, “We’re Southern first. We’re almost 100 percent local farms on produce. So, Southern, definitely, but we are playing with some of the techniques here. I think the past few years personally I have grown more as a cook than I have in the past 10. Just because of having the opportunity to do our pop-ups (Gallery) and put whatever I want on the plate. Nobody was telling me what I should be cooking or even suggesting, for that matter.

“This was Amanda’s and my concept. So, I just cooked and I cooked what I wanted to and what I could get locally. And designed dishes around some modern technique here, but we still operate in classic French technique. Where I come from.”

The restaurant was named after Dave’s grandmother, Doris Marie Krog. “And then our daughter is Doris Marie Krog,” Amanda says. “If we got a dog we’d name it ‘Dory,’ too.”

Nichole Wages is the restaurant’s general manager. “One thing we knew, for sure, was that we wanted Nichole to be here with us,” Amanda says.

It’s taken time to get Dory open, but, Dave says, “We had enough time and we’re grateful in a lot of ways for having that time. For the year or so we were trying to find investors and trying to find a place, we had a lot of time and conversations at the house. That’s pretty much all we talked about. All the way from colors and textures and bowls to who are we getting the beans from.

“I would have never thought that I would be designing a restaurant. That Amanda and I would be building a restaurant instead of going into a space and remodeling it. This was a house first. Then an old office. And we gutted it and put all the things where we wanted them.

“The house really dictates where everything went. The building showed us the best spot for the kitchen, the bar, the dining room. Breaking walls out, adding beams, we were there with the engineers. We got to design it.

“For me, it’s hard to believe. It’s definitely been a dream come true. And a huge learning experience for both of us.”

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News The Fly-By

Owners Hope Beer Garden Draws New Tenant for Old Firehouse

In 1985, Ringo Starr recorded an album at legendary producer Chips Moman’s Three Alarm Studio in an old fire station at 200 Linden (now Dr. M.L.K. Jr. Ave.), but he later sued to prevent the album’s release, claiming he was drinking heavily when it was recorded.

The building where the “Lost Ringo Album,” as it’s been dubbed by Beatles fans, was recorded has sat empty in a prime location next door to the FedExForum for several years. But its current owners are hoping to bring new attention to the former firehouse-turned-recording-studio through a planned fall beer garden, modeled after the successful Tennessee Brewery beer garden — dubbed The Revival — last spring.

Beginning October 1st, Station 3: The Memphis Firehaus will be open from lunch through late night every weekend through November. The beer garden will feature live music, food trucks, and broadcasts of sporting events.

Bianca Phillips

The old firehouse building is owned by Shelby County Schools board member Billy Orgel, who, after attending the original pop-up beer garden at the Tennessee Brewery two years ago, ended up purchasing the long-vacant brewery and is now converting the historic property into apartments.

His son, Benjamin, and his friends Paul Stephens, Logan Scheidt, and J.C. Youngblood organized the second beer garden at the brewery this past spring, and they’re the team behind this next beer garden at the old firehouse/studio. While the main purpose of the beer garden is to provide a fun experience for Memphians, Benjamin said they’re also hoping the event draws a potential tenant for the building, which is for lease.

“We’re hoping we find the right user for the space. And hopefully, when this [beer garden] event is successful, people will see that, and we can get the right person in,” Orgel said. “The best uses would be an office space or something like we’re doing with the [beer garden], but a more permanent solution. It would have to be upscale, like an upscale sports bar with nice food.”

It wouldn’t be the first time the building has housed a bar. Years after Three Alarms Studio closed, the building was turned into a dance club — first with the name Danceplex and later called The Skybox. But those clubs were short-lived. The building sat empty for years, and, before Orgel purchased it last fall, had become an eyesore.

“It was disgusting inside. People had been breaking in and living there. It was really a nuisance,” Benjamin said. “We went in and changed the locks and did a major cleanup job. We put on a new roof and lights on the building.”

Station No. 3, as it was called in its firehouse days, was built in 1924, according to the Shelby County Assessor’s Office. But it seems as though an earlier incarnation of the firehouse was located on or near the property since as far back as 1857, according to Memphis Fire Department history books.

After the firehouse closed, the city leased the property to Moman in 1985 for his Three Alarm Studio. Moman is best-known for producing records by Elvis Presley, Dusty Springfield, Neil Diamond, and others in the 1960s and 1970s at American Sound Studios on Chelsea.

Whatever the building becomes in its next life is yet to be seen, but one thing is for certain — in October and November, Station No. 3 will be a beer garden.

“We’re going to make a courtyard space on the corner of Third and M.L.K. in front of where the old fire doors are, and we’re opening the fire doors to reveal an indoor-outdoor bar. We’ll have a stage outside,” Benjamin said. “Four local beer companies are making beers just for this, and as always, it’s family-friendly, dog-friendly, and all ages.”

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News News Blog

Fall Beer Garden Planned for Third Street Fire Station

The team behind this past spring’s Tennessee Brewery Revival beer garden will host another pop-up beer event this fall in the abandoned Fire Station No. 3 on Third at Dr. MLK, Jr. Avenue downtown.

Benjamin Orgel, Paul Stephens, Logan Scheidt, and Central BBQ’s J.C. Youngblood are partnering to host the “Station 3: The Memphis Firehaus” at Fire Station No. 3. On Thursday through Sundays from October 1st through November 30th, the long-vacant fire station will be transformed into a beer garden and sports-watching venue.

“Our strong partnerships and growing relationships proved that the Revival couldn’t be our finale,” said Benjamin Orgel, whose father Billy Orgel is renovating the long-vacant Tennessee Brewery into apartments. “We’re excited to reignite the good times for the greater Memphis community in another newly activated downtown space.”

Station No. 3 opened in the mid-1800s. It’s been closed as a fire station for years, but it saw a brief second life as a nightclub and recording studio owned by Chips Moman. Beatles member Ringo Starr once recorded there. Orgel is the current owner of the vacant space.

The idea for holding a beer garden in the firehouse was inspired by a group of Memphis firefighters from downtown’s Station No. 1, who frequented the Revival beer garden last spring for lunches on Thursdays and Fridays.

“The firemen became instant friends and loyal customers at the Brewery,” said Orgel. “Then, upon continuing our evolution with a fall concept, it clicked: Let’s dedicate the creative and charitable aspects of our next project to our Memphis firemen’s service.”

Beer sales from opening night will be donated to the travel fund of a Memphis firefighter who travels weekly to St. Louis for leukemia treatment.

Local and regional breweries High Cotton, Memphis Made, Ghost River, and Tennessee Brew Works will offer specialty beers during the event. There will be food trucks and live music in the courtyard.

Categories
News The Fly-By

Tennessee Brewery Beer Garden Opens Thursday

Last spring, a group of friends and business partners threw a two-month-long party in the rustic courtyard of the long-vacant Tennessee Brewery with one mission (okay, two missions) — to save the threatened building from demolition (and to sell craft beer).

Untapped was so successful that it’s making a comeback this week as The Revival. The beer garden will be open in the old brewery every Thursday through Sunday from April 9th to May 31st.

But this go-round is less about saving the building and more about celebrating the fact that the brewery will soon see new life. Shortly after Untapped ended last year, cell phone tower developer/Shelby County Schools board member Billy Orgel stepped up and purchased the former Goldcrest 51 beer factory. He plans to renovate the building and turn it into apartments.

But his son Benjamin Orgel, a Memphian who recently graduated from the University of Texas, thought there should be one last big party in the brewery before construction begins. So he enlisted the help of his friends Logan Scheidt and Paul Stephens, also recent college grads, and the three are bringing back the spring pop-up party, complete with 22 beer taps, rotating food trucks, live music, live artist demonstrations, and more.

“When I got back to Memphis from Austin, I said, ‘I want to do something to help the city.’ I love Memphis and everything about it,” Benjamin said. “This was the perfect opportunity. Yes, it’s a business, and we’re selling beer. But more than that, this is about community.”

Although The Revival will be very similar to last year’s Untapped event, Benjamin said they’ve stepped it up a bit for round two.

“Last year, the event was so successful because it was in a building that needed to be saved. People were saying, ‘Buy this building.’ So we did, and we understand that means we had to make some improvements,” Benjamin said.

Those improvements include turning the courtyard beer garden into an actual garden filled with greenery from Pettit’s Lawnscapes. They’re also opening up the indoor staircase room, which was sealed off last year. In that room, which they’re calling the Atrium, artists will hold live painting demonstrations. There will also be a piano in that room that anyone can play.

The iconic “Invest in Good Times” graffiti (known as Professor Catfish) on the outside of the brewery has moved inside for photo-ops, and a large window stands in its place so patrons can look out over Tennessee Street from inside the building.

Perhaps, most importantly, last year’s festival-style porta-potties will be replaced with portable restroom trailers with running water.

There will be two bars this year — one inside and one outside — and 22 taps, many of which will dispense local beers. Historian Kenn Flemmons, who wrote a book on the brewery’s history, has recreated Goldcrest 51 beer using the original recipe, and it will be served at the event. Memphis Made has created a specialty American Pale Ale just for Untapped: Revival called Luke McLuke.

“John Schorr, who owned the brewery, also loved horseracing, and Luke McLuke was his horse that won the Belmont Stakes,” said Doug Carpenter, who is handling marketing for Untapped: Revival.

Carpenter was one of four partners who put on the original Untapped last year. The other three — Taylor Berger, Andy Cates, and Michael Tauer — are not involved in this year’s event.

Craig Blondis from Central BBQ is handling the food and beverage operations this year. There will be two food trucks parked inside the courtyard daily, as well as some specialty carts.

To appease South Bluffs neighbors, all live music will be acoustic. Acts will be featured on Saturday and Sunday between 3 and 7 p.m.

Untapped: Revival will be open Thursdays from 11 a.m. to 9 p.m.; Fridays and Saturdays from 11 a.m. to 11 p.m.; and Sundays from 11 a.m. to 9 p.m.