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Now open: Bedrock Eats & Sweets and Guilt-Free Pastries.

Brandi Marter doesn’t have much time for instruction manuals. Back in 2009, she decided it was time to leave her job in medical software. So she did what anyone would do: She responded to a Craigslist ad and took a job as a pastry chef in a nursing home.

“That’s my approach,” she confesses. “I dive in, and then I have no choice but to figure it out. I have to figure it out right then.

“Thank God for YouTube,” she adds.

That might sound like an episode of I Love Lucy, but Marter made it work. Cakes turned into waffles, and before long, she was cooking Paleo food for some of the highest-performing athletes in the city. This Sunday, she will celebrate the grand opening of her new café on South Main, Bedrock Eats & Sweets.

So what’s Paleo? It’s a diet based on fruits, vegetables, nuts, and lean meats — one that cuts out things like grains, dairy, sugar, and processed foods. The name comes from Paleolithic man, and the diet is supposedly based on what our prehistoric ancestors would have eaten. But Marter says she has her doubts.

“I get really tired of the caveman thing,” she admits. “We don’t eat like cavemen. That has almost nothing to do with it.

“The main thing is, it’s gotta be fun,” she continues. “These Paleo guys will tell you we eat to fuel our bodies. But if I couldn’t have a brownie every now and then, I would quit.”

Justin Fox Burks

Bedrock’s waffles

You can taste the fun in dishes like the Peanut Butter and Banana Waffle ($8.50). Here, ingredients like organic almond flour, grass-fed butter, and coconut sugar take the place of traditional baking staples, and the results are off the hook.

Despite being gluten-free, the waffles are impossibly light and fluffy, with a nice, crunchy crust. The combination of peanut butter and maple syrup gets my vote every time. Best part? At 30 grams of protein, they’re practically a meal in themselves.

“Three years ago,” Marter recalls, “my skin was terrible, my hair was brittle, and I was about 20 pounds heavier. The worst thing was, my stomach hurt all the time.”

“But then I went Paleo,” she continues, “and then it was like, there’s this level of energy that coffee can’t even touch. You don’t want to sit on the couch. You want to get up and do things.”

Going gluten-free is like getting a tattoo — there’s usually a story involved. That’s certainly the case for Brandon Thomas. Today, at age 30, he’s a slender guy with a contemplative aspect. But when he was 16, he weighed 300 pounds.

“You remember Kenan & Kel?” Thomas asks. “The quote ‘Who loves orange soda?’ Well, that was me. I loved orange soda.”

Thomas says the turning point was coming home to take care of his parents, who suffer from diabetes and high blood pressure. Little by little, he taught himself to cook healthy. For the past year, he’s been selling gluten-free desserts at places like Stone Soup Cafe and Miss Cordelia’s. Now he’s opened his own pop-up shop, Guilt Free Pastries, just across the street from Bedrock.

I recommend starting with the Caramel Avocado Brownie ($15 for four). Avocado, you ask? Why yes. As a stand-in for butter, it helps to keep the brownies light and cakey. The vegan chocolate chips are rich and dark, and the caramel sauce — made with organic medjool dates — is (quite literally) the icing on the cake. From there, you might graduate to the Vegan Snickerdoodle Cookie Bites ($12 for four).

“She’s the most sinful,” Thomas says, gazing wantonly at a caramel brownie. “She has 90 calories.”

Ironically enough, Thomas draws inspiration from the very junk foods that used to give him so much trouble: Twinkies, cinnamon buns, MoonPies. (Actually, you wouldn’t believe how many vegan and gluten-free chefs say this kind of thing.) But Thomas says his pastries aren’t just a sweet treat: He’s trying to help people reconnect with their bodies and live better lives.

“Most of what we eat now isn’t food,” he opines. “Half of those chemicals, you can find them in spritz bottles under your sink.

“The goal is to become human again,” he continues. “I’m not trying to make millions. I’m trying to help millions.”

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Food & Wine Food & Drink

Guilt-Free Pastries: “Good, Real Food”

A little more than a decade ago, Brandon Thomas dropped from 300 pounds to 175. More recently, he returned home to Memphis after college to take care of his father, who is on dialysis due to diabetes. And even while he was so personally involved in health issues, he never imagined he’d launch the health-conscious Guilt-Free Pastries.

Thomas discovered he’s allergic to gluten in August and began experimenting with gluten-free recipes. As Thomas walked through a market with a cart full of avocados, someone got curious and asked why, eventually requesting an impromptu order of avocado brownies.

The request opened Thomas’ mind to the possibility of selling to friends and family on occasion, and then another customer materialized.

Justin Fox Burks

Brandon Thomas’ guilt-free treats

“He was like, ‘What’s your company name? Where’s the storefront?’ I was like, ‘You’re my second customer, man. I don’t know. … Everything’s guilt-free. They’re pastries,'” Thomas recalls. “He was like, ‘That’s a great name.’ I was like, ‘Okay. Guilt-Free Pastries it is.'”

Thomas soon found a market for his products at Miss Cordelia’s Grocery, Stone Soup Café, Phillip Ashley Chocolates, and even a few gyms.

The brownies, $29 for one dozen, are his staple product, though he’s since expanded to caramel and vegan versions of the brownie, as well as several cookie options: cinnamon banana, white chocolate chip, and vegan avocado.

Thomas uses coconut flour instead of bleached flour, avoids hydrogenated oil, substitutes avocado for butter, and sources local eggs, honey, and vanilla extract.

Some of the recipes took experimenting. “When I made that first batch of brownies, it was not the prettiest picture. I had to throw them away,” Thomas says.

Starting with $500, he’s shown an acumen out of the kitchen as well, winning a Start Co. speed-pitch contest, connecting with mentors and securing a grant.

The advice he gets? Set higher price points.

“Right now organic foods are priced for a certain demographic. I don’t want that to be the case. I want everyone to be able to eat good, real food,” Thomas says.

Though he eventually wants his own store, for now Thomas still accepts orders via email for a single cookie or brownie and will deliver for free.

guiltfreepastries@gmail.com; 326-8482