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Wild West Weed

Tennessee’s legal cannabis industry is in a sort of Wild West phase.

The frontier is fresh. The rules are loose. Peril is possible. Good folks outnumber the bad. And fortune awaits those brave enough to grab it.

But there may be a new (well, first) sheriff in town next year. His orders? Bring order to an industry now operating largely outside of government oversight by pioneers living by code if not by law.

Loose laws are evident all over the state. Look no further than the convenience store down the street or just about any truck stop along I-40. Colorful, psychedelic signs and posters promise mellow times with Delta-8 gummies, CBD vapes, and more.

The original hemp plants for those products do not have to be tested in a lab for heavy metals or pesticides. Processing facilities (that make the oil for the product) are unlicensed and not registered with the state. No license is required to sell hemp products. To make them, Tennessee companies need only register as a food manufacturing facility.

Those colorful labels on gummies and such can list a dosage (like 25 milligrams), but no one is checking that. So, it could be more, could be less, or could be nothing at all. Those labels can also say the product is for medicinal use (or anything at all) but no one is checking that either.

The products — many of which look like candy and which people typically buy because a small dose can get you high — are within a child’s grasp on store shelves. The packaging is, many times, appealing to children and can usually be opened as easily as a bag of gummy bears.

Photo: Adobe Stock | F42PIX

How did we get here?

Plenty of states were legalizing cannabis in some form before the 2018 Farm Bill. When the federal legislation legalized nationwide hemp production, many minds turned first to products like those rough-hewn pullovers from the stoner store at the mall.

But legalization opened an unexpected door. Scientists pulled hemp samples, examined them under microscopes, and found cannabinoids. These chemicals came with confusing, exotic-sounding names like Delta-8 and THC-O. But two things were not confusing. No. 1: Those chemicals found in perfectly legal hemp could produce drug-like effects in the body, similar to those in federally illegal cannabis. No. 2: People wanted that.

From there, pioneers poured into Tennessee’s new, green frontier. First, local head shops began carrying these new products, most of the time in tinctures or oils — still pretty far-out-there stuff for workaday parents who might usually have turned to a glass of wine to ease anxiety.

Then, hemp stores, CBD shops, and even upscale Delta-8 lounges popped up in strip malls everywhere, promising “legal weed” from neon signs to those who sought it out. Somewhere along the way, these products became ubiquitous, routine, as normal at the Mapco as chips and beer. Also, those workaday parents began not thinking twice about turning to the once-taboo THC to ease that anxiety.

No one locally allowed these products in the state. The Farm Bill passed and then they just sort of showed up, initially leaving lawmakers (especially conservative lawmakers leery of that wacky tobacky) scratching their heads.

The law firm Bass, Berry & Sims said on its blog, “Without any parameters in state law, Tennessee found itself with a completely unregulated product market rife with false advertising, consumer misuse, and a sustained spike of nonlethal overdoses.” The overdosing is real, especially among children.

Last year, Dr. Rebecca Bruccoleri, director of the Tennessee Poison Control Center, told Knoxville’s WBIR-TV that her team received 115 calls from people concerned about consuming Delta-8 last year — 32 of those calls concerned children under age 5. Doctors at Vanderbilt University Medical Center (VUMC) saw an increase of child-related THC visits, too. Children would present to the emergency room with “excessive vomiting, seizures, altered states of consciousness, and severe depression in breathing that … led to the need for intubation and admission to the pediatric intensive care unit,” the hospital said on its blog last year.

“These edibles resemble candy, and, to young children, they probably even taste like candy,” said VUMC’s Dr. Marla Levine. “They are not stopping at one bite or a nibble. They are consuming the entire piece or possibly pieces. They have no understanding that there are drugs inside.

“The doses that are in these products vary. There is no standardization. Children are exposed to a much higher dose of the drugs leading to a dangerous and oftentimes toxic level in their systems.”

Legislators made much of these reports during this year’s session and they may have, in fact, tipped the scales on this year’s cannabis regulation bill.

The new cannabis bill

While the market here matured around new attitudes toward hemp and all of its products, regulation has been promised (if not threatened) for the Tennessee industry. It came this year.

A bill from GOP House Majority Leader Representative William Lamberth (R-Portland) opened the discussion on the state’s loose cannabis laws last year. (A previous bill from him sought to outlaw all hemp-derived products here.) Even with several committee meetings, testimony from industry leaders, and much work done behind the scenes, the bill failed but work on it continued.

The refined version of this year’s bill was passed on April 20th (*chef’s kiss*) and sent over to Tennessee Governor Bill Lee’s office last Wednesday, May 3rd. That gave him 10 days (excepting Sunday) to move on it. So, Lee has until Saturday, May 13th, to sign the bill, veto it, or let it pass without his signature.

Should the bill pass, the Tennessee Department of Agriculture (TDA) will control the state’s effort to regulate hemp products. If it does, hemp companies, retailers, and hemp consumers will find Tennessee’s Wild West frontier tamed by a man with a badge — a state employee’s ID badge.

That man’s name is Danny Sutton. He has the un-Wild-West job title of assistant commissioner of the Consumer and Industry Services Division of the TDA. It’s a regulatory division of the department that inspects and permits everything from bottled water and retail food stores to dairy farms and beekeepers.

Back in 2015 Sutton’s division of the TDA began oversight of what was then the state’s brand-new industrial hemp program, when the crop was most likely intended to make rope, concrete, and those hippy pullovers.

That changed with the Farm Bill and the discovery of those cannabinoids. The word “industrial” was all but phased out and Sutton’s team now travels the state testing hemp plants to ensure the THC levels in them are below the mandated .3 percent.

Once that testing has been done and the plants have passed inspection, the TDA is out. (If they don’t pass, the plants are legally destroyed.) Whatever happens to that legal hemp and its cannabinoids after a TDA test is up to the farmer and the market. As Sutton said, “It’s just another crop,” and it’s one that thrives here.

“I’ll be brutally honest,” Sutton told members of the Tennessee Medical Cannabis Commission (more on them later) last month. “The state of Tennessee has the perfect weather and the perfect dirt to grow pot. It’s a good crop here. It used to be one of the largest crops grown in our state, along with barley.”

The hemp regulation bill on Lee’s desk would task Sutton’s team with a new program to manage cannabis and an edible foods program (like gummies) from the plant all the way to the shelf.

Should the bill pass, the TDA will begin to register and license every company up and down the hemp supply chain from farmers, transporters, laboratories, to retailers. This is expected to be the first line of defense to root out bad actors and bootleg operations.

Each batch of cannabis would have to be tested by a third-party lab for toxins, but also for “the presence and amounts of cannabinoids.” This is important for consumers who could then trust that the 10 milligram brownie they bought actually contains THC and actually contains 10 milligrams of it. This is also expected to filter out more of those bootleg operators.

New retail stores could not be established within 1,000 feet of a K-12 public, private, or charter school. In stores that aren’t 21-and-up, all of the cannabis products would have to be behind a counter and inaccessible to customers.

No single serving of a product could contain more than 25 milligrams of any cannabinoid. Product labels would have to list dosage amounts, ingredients, possible allergens, and a nutritional fact panel.

Product containers would have to be child-resistant. Nothing about those containers or their marketing could depict or signify “characters or symbols known to appeal primarily to persons under 21.” No ingestible hemp product could be made “into the shape of an animal or cartoon character.” So long, hemp gummy bears.

At work, employers would not have to accommodate the use of hemp products or accommodate an employee working under the influence of it. Employers could also continue to “enforce a drug-free workplace” program. This means firings for positive drug tests are still on the table, and the bill does not allow for any cause of action against employers for wrongful discharge or discrimination in hemp-related firings. So you can’t sue your asshole boss because you failed a piss test, bro.

Homeowners and business owners don’t have to allow or admit guests or customers carrying hemp products or who are under the influence of them. That means if you’re carrying or high, neither your neighbor nor your local watering hole has to let you in.

Driving high? Nope. The bill outlaws operating “a motor vehicle, aircraft, motorized watercraft, or another vehicle while under the influence of a hemp-derived cannabinoid.” It says you can be prosecuted for a criminal offense related to being high on hemp and you must “submit to a breath, blood, urine, or other test to detect the presence” of the substance. However, it does not lay out penalties for getting caught.

Also, the law would restrict hemp sales to those over 21. Sell it to a minor, buy it for a minor, or get caught with it as a minor, and you’ll get popped with a Class A misdemeanor. In Tennessee, that can get you up to 11 months and 29 days in jail, fines of up to $2,500, or both.

The law also sets a bar for hemp businesses. Caught operating outside the state’s new law, owners could face a Class A misdemeanor charge, the same criminal charge for theft under $1,000.

Kelley Mathis Hess, CEO and lobbyist for the Tennessee Growers Coalition, worked with legislators on the regulation bill. She said it will, ultimately, solidify the industry here and give it some credibility. But she thinks the misdemeanor charge is a step too far.

“There are already penalties for operating a business outside of the law,” Hess said. “We don’t support other levels of criminalization when there’s already systems in place for that.”

Collin Bercier, founder and owner of Memphis-based Ounce of Hope dispensary and aquaponic farm, said he has mixed feelings about the new regulations. The industry largely self-regulates, he said, on things like not selling products to those under 21. The 6 percent privilege tax will impact the industry and its customers, but “it is what it is.” Bercier said he’s at least glad lawmakers didn’t try to (once again) kill the industry completely.

“As far as what we are currently operating under in Tennessee, it’s probably the best rules and regulations on the hemp side in any of the states,” Bercier said.

But what about medical?

While work on hemp legislation has continued over the past few years, the Tennessee Medical Cannabis Commission has only watched from the sidelines. But they may get in the game sometime soon, and what some have suggested to them recently could blow the lid for cannabis in Tennessee.

The group was created by the legislature in 2021 to study other states’ medical cannabis programs (not hemp derivatives like Delta-8, but full-bore THC), to build a framework of a program here, and to see if Tennessee even needs a program at all. Since September of that year, the commission has studied. And that’s all they’ve done. And they’re kind of bored.

Members have quit because they just didn’t make it to many meetings. The group has a hard time raising a quorum even if they should ever need to vote on anything. They have money to hire an executive director. But they haven’t because they’re not sure exactly what that person would do and fear they may not get great candidates given the uncertainty around the state ever getting a medical cannabis program.

Members say, “We’re currently regulating nothing,” and that the mixed signals from the legislature — the body that created the group — range from silence, calls for them to slow down, or even the cold shoulder. They are “begging for direction,” they say, and get none.

Should they even keep meeting monthly, they asked last month? They’re knowledgeable in the field by now, but lawmakers just gave the reins of a hemp program to the agriculture department, not the health department. Medical cannabis bills rise and fall with regularity at the state house. What does the legislature even want with them?

A medical cannabis bill, as it turns out. That was the word from veteran lobbyist Melissa Bast last month, testifying to the commission on behalf of two cannabis-forward groups, Tennesseans United and the Tennessee Research Institute. Those bills that rise and fall each year are retreads from familiar places, she said, and lawmakers want something new.

“What I am hearing from the leadership is that they want [a bill] to be from the [Tennessee Medical Cannabis Commission],” Bast said. “They want it to be your bill brought forward. They want it to be vetted … and to be brought forward in a timely manner so that all the departments can see it and all the members can see it so we can get it ready for 2024. I’m hearing this is the path.”

With that, Bast pushed commission members to continue their work, even speed it up if they could.

The lid-busting element of Bast’s plan (aside from the commission’s bill) would be to remove the state’s requirement not to move on cannabis until the federal government removes it from the Schedule I. President Joe Biden made some cannabis reforms last year but did not remove it from the highest tier of illegal drugs, where it still sits next to LSD, meth, heroin, and peyote. Other states have fully legalized cannabis even though it remains a federal crime. Tennessee law says it won’t until the feds say it’s okay.

“Every state that touches us has a program and we don’t,” said cannabis commission member and Manchester pharmacist Dr. Ray Marcrom. “Many times we have delivered that message [to the legislature]. We’ve received nothing back.”

“If eight states around us have [at least a medical cannabis program] if nothing else, look at the revenue we’re losing in Tennessee. But more importantly, think about the patients we’re not taking care of.”

Ounce of Hope’s Bercier said he hopes the state gets a medical program next year but also keeps a wary eye on them.

“The dirty little secret at this point in Tennessee is that the way we are operating now is better than a medical bill,” he said. “Inside of a medical bill lies a lot more overreaching and ridiculous regulations. Not to mention that when you get thrown into the medical licensing, you are now subject to the federal government’s illegality. There’s a lot of bad things about that. But from the business perspective, once you … put yourself into the medical market, you now do not have a lot of the tax benefits that you do [under a hemp-only program].”

The legislature put a price tag on the revenue from hemp sales. The fiscal note with the new bill adds a 6 percent privilege tax to those products on top of state and local sales taxes. This is expected to yield $10 million a year for the state’s coffers.

Should Governor Lee allow the cannabis regulation bill to become a law, businesses would have until July 2024 to comply, getting their licenses from the state and such. While the TDA will take some time to finalize some rules, consumers could see changes in the way they buy hemp here as early as this year.

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Incredible Edibles

As the Beale Street Music Festival crowds pressed in, a college-aged man with a bag turned from the Ounce of Hope tent. “It’s probably bullshit, but I’m going to try it,” he said to the next person in line.

“It’s not bullshit,” the person replied. “It works.”

“It” was a chocolate bar infused with delta-8 THC. Products containing the chemical derived from the cannabis plant are now available everywhere from convenience stores to cannabis dispensaries. For recreational users, like the anonymous music fest attendee, it promises a safe and legal high. For the growing ranks of medicinal users, it promises relief from a variety of ailments, from anxiety to chronic pain. Even as debates about the legal status and effectiveness of delta-8 have swirled, one thing is certain: It is increasingly popular.

“We’re seeing a humongous switch in the marketplace,” says Collin Bercier, founder of the Memphis-based cannabis company Ounce of Hope.

When Ounce of Hope opened two years ago, CBD products were flying off the shelf. Now, gummies, brownies, chocolates, and cookies containing delta-8 THC are all the rage. “It just has blown everything else out of the water,” Bercier says.

Ounce of Hope’s aquaponic growing facility in South Memphis. (Photo: Courtesy Ounce of Hope)

Hemp History

Bercier, a native of Lafayette, Louisiana, decided to enter the cannabis business after his experiences caring for his mother, who was stricken with multiple sclerosis. “One of the things that always perplexed me was, why does my mom not have access to even try marijuana?” he says. “Because it was illegal, and still, to some extent, is illegal in some of these Southern states. So I watched my mom live the rest of her life in a nursing home on 14 different medications, where one medication seemed to just be for remedying a side effect from another medication. And as her quality of life really deteriorated, she didn’t even have the option of trying a more holistic approach. Look, would it have cured her MS? No. But would it have made her quality of life better? Absolutely.”

Cannabis has a long history of medicinal use. The first evidence of its cultivation dates back more than 10,000 years, making it one of the first plants domesticated by humans. It was prized for its analgesic properties and for its ability to calm stomachs and enhance appetite. Not only that, but the plant’s long, strong fibers were ideal for making rope and fabric. The psychoactive aspect, achieved by smoking the flowers of the female plant, made it a staple of religious rituals. Hindu scriptures say ganja was a gift from Shiva to ensure the happiness of his people. Scythian priests were known as “those who walk on smoke clouds.”

Bercier became an outspoken advocate. “You can find videos of me and my mother online talking to the news about marijuana legalization in Louisiana,” he says.

In 1937, the Marihuana Tax Act made both psychoactive cannabis and non-psychoactive industrial hemp effectively illegal in the United States. For the rest of the 20th century, cannabis was demonized in America, particularly after Richard Nixon, who associated it with leftist hippies, declared a “war on drugs” in 1971. Nevertheless, pot remained popular. In 1996, after a long campaign by a coalition of cancer, AIDS, and epilepsy patients, California became the first state to legalize it for medical purposes. Medicinal marijuana is now legal in 37 states, and recreational use is legal in 19 states.

Louisiana legalized medical marijuana in 2015, shortly before Bercier’s mother passed away in 2016. “I went after a license in Louisiana and was not successful in that,” he says.

Instead, he set his sights north to Memphis.

Ginger Dean shows off a fresh batch of gummies at the Ghost Kitchen factory. (Photo: Chris McCoy)

Cannabis Chemistry

Because of its legal status, cannabis has not been extensively studied by scientists. Cannabidiol (CBD) was first isolated in the mid-1940s. In 1964, Israeli scientist Raphael Mechoulam discovered tetrahydrocannabinol (THC). Since then, hundreds of additional “cannabinoids” have been isolated from the cannabis plant. Humans produce our own cannabinoid-like chemicals, and nearly every organ in our body has receptors which respond to them. The endocannabinoid system remains mysterious, but it seems to help maintain the delicate balance of chemical reactions which influence sleep, cognition, memory, and emotion. Different cannabinoids, such as CBD and THC, bind with different receptors and thus create different effects in users. Delta-9 THC was identified as the psychoactive chemical which produces marijuana’s distinctive euphoria.

In 2018, Congress implemented a major overhaul of agricultural regulations. One clause in the Farm Bill was intended to legalize industrial hemp — the cash crop George Washington grew at Mount Vernon — by specifically limiting the content of delta-9 THC to less than 0.3 percent by weight. No other cannabinoids were mentioned in the legislation. This allowed products containing other cannabinoids such as CBD to be sold, and a gold rush ensued. Today, cannabis is in a legal gray area, permitted in some circumstances and prohibited in others. Meanwhile, hundreds of thousands of people, many of them Black and Hispanic, are still in jail for marijuana possession.

Bercier, a University of Memphis alumnus, returned to the Bluff City to open Ounce of Hope. Today, the company operates an aquaponic growing operation in South Memphis, where they create products for their stores. “When the hemp Farm Bill went into effect, Tennessee had their arms wide open and was allowing businesses to thrive at the time. Now, there is a thriving hemp industry in Tennessee.”

Local Heroes

Gabriel DeRanzo discovered marijuana the way many people have. “When I graduated high school, we were having field parties over in Middle Tennessee. Let’s park our cars and get somebody to buy us booze, and that’s a Saturday night. I just couldn’t cram another Zima down my throat, but dammit, I wanted to have fun. It seemed like a magical thing to me — instead of drinking these three to five containers of liquid. I can just take a couple of inhales off of that magic cigarette.”

Pot didn’t come with hangovers and could even be useful. “It helped me to get in my own head. So while I was riding my skateboard, I was in the zone, you know? I was focused.”

Inspired by his experiences on the board, DeRanzo teamed with artist Greg Cravens to create Stoned Ninja, a comic book character whose martial arts skills are improved by a mystical strain of cannabis. Soon, the brand expanded to include rolling papers, T-shirts, and, in 2019, CBD products. Late last year, another opportunity came along.

The chemical formula for tetrahydrocannabinol is C21H30O2, but those carbon, hydrogen, and oxygen molecules can be arranged in different configurations, called isomers. The cannabis plant produces mostly the delta-9 isomer, distinguished by a double carbon bond in the ninth position of the carbon chain. But in recent years, more THC isomers have been discovered. Delta-8 THC features a double carbon bond in the eighth position of the carbon chain. Chemists discovered that delta-8 fit the same receptors as delta-9, but the psychoactive effects were subtly different. “It’s a more mellow experience, and therefore, it allows you to be more functional while you’re kind of getting the benefits of the less anxious and the more calm and relaxed elements of cannabis,” says DeRanzo.

DeRanzo’s friends Bryan Kiestler and Bobby Coomer had been experimenting with cannabis edibles. For Kiestler, it was a way to deal with his anxiety disorder. “I couldn’t even sit in a room with people without severe panic. I was having seizures. I dealt with that my whole life. … I grew up in a very rural, very conservative area that taught me nothing but the bad parts of [cannabis]. But as I grew and learned and studied the plant, I was like, wow, this stuff was amazing! Out of personal necessity, I started playing with it and developed quite a few things for myself.”

Kiestler had culinary training and developed his own edibles by studying classic candy-making techniques. He says his proprietary recipe enhances the bio-availability of the cannabinoids. Kiestler and Coomer started Ghost Kitchen 901, a company to produce cannabis edibles, and teamed up with DeRanzo to produce a line of Stoned Ninja delta-8 gummies. “Delta-8 is federally legal in complying with the 2018 Farm Bill, as long as it contains less than 0.3 percent delta-9,” Coomer says.

The Nicer Cousin

The cannabis plant naturally produces more delta-9 THC than delta-8, and over the years, breeders have created ever more potent strains. In the late 1980s, most street marijuana contained less than 10 percent delta-9 THC. Now, there are strains on the market that contain upwards of 30 percent. Those higher doses of THC can cause anxiety and paranoia in some users. “Some people don’t want to get that high,” says Bercier.

In January 2022, the University at Buffalo and the University of Michigan released the results of a joint study on delta-8 THC. After surveying more than 500 users, researcher Dr. Jessica Kruger says, “We found that people who are utilizing delta-8 THC feel fewer negative side effects, and they are using it in modalities that are safer, like vaping or edibles or using topically.”

One of the participants in the study called delta-8 THC “delta-9’s nicer cousin.”

Many sources claim delta-8 is half as potent as delta-9, but that can be deceiving. The effects vary by individual user and are dependent on many factors. “I’m a 44-year-old man, I weigh 230 pounds, and I literally can’t take more than 5 mg of delta-8 THC,” says Bercier. “You meet some of my employees, females who don’t even weigh 115 pounds, and they’re eating 100 to 200 mg of delta-8 THC a day with no problem.”

A THC overdose won’t kill you — unlike alcohol, no deaths have ever been reported — but it can cause panic attacks, confusion, paranoia, and nausea. Delta-8 is primarily consumed via edibles, and unlike smoking, it can take time for the first effects to be felt. A user who isn’t feeling anything yet can be tempted to try another tasty gummy or brownie, only to find later that they have eaten way too much. DeRanzo says, “If you’re not an avid smoker, or if you’re trying out new cannabis products, just take a bite out of it. Eat half of a gummy, wait about 30 minutes, and see if it’s doing anything for you. If you like where it’s going, pop the rest of that sucker. But I will definitely tell people, don’t take a whole pack of Stoned Ninja gummies and face all five of them out of the bag all at once because it will hit you pretty hard.”

The Legal Fight

Since 2018, the number of cannabis products has proliferated. It’s not just CBD and delta-8 — many other “minor” cannabinoids, such as THC-0 (said to be more potent than delta-9) and hexahydrocannabinol (HHC) have been identified and marketed. This has caused some state legislatures to attempt to crack down on the trend.

Evan Austill is an attorney and president of Southern Biomedical Industries, the parent company of Ghost Kitchen. He has been on the forefront of lobbying the Tennessee legislature to clarify the laws, legalize cannabis, and tax and regulate the industry. He says cannabis’ legal limbo has created complications for businesses trying to go legit. “A lot of people think cannabis is a wonderful place to make a bunch of money, but it’s really challenging. Imagine trying to be in a line of work where you weren’t allowed to have a bank account, you couldn’t take credit card payments, you were not allowed to advertise, you couldn’t use e-commerce, you couldn’t use social media. You can only pay in cash, and everybody thinks your cash is dirty.”

It’s a lesson Ounce of Hope recently found out the hard way. “We had no issues with credit card processing for two, almost three years,” says Bercier. “Then all of a sudden, the credit card processor just cuts us off overnight, doesn’t really tell us why, and won’t even return our calls.”

The problems have taken their toll, says Bercier. “When I got into the industry in Tennessee back in 2019, they had about 4,000 licenses. Currently, in 2022, we’re operating in Tennessee with about 750 licenses — and I don’t believe the majority of those are actually active anymore.”

Earlier this year, state Representative William Lamberth (R-Portland) introduced legislation that would have effectively outlawed all cannabis products in Tennessee. “It was a very carefully considered plan,” says Austill. “That legislation was written to kill the entire industry. Manufacturers and retailers had no idea. There was no collaboration, and no work was done around that legislation with the Department of Agriculture.”

Austill and other cannabis industry representatives successfully lobbied to stop the bill. “The people who suffer the most in an unregulated market, when there are bad actors out there, are the guys who are actually trying to do it right,” he says. “Let’s regulate this. Let’s license this. Let’s tax it like every other thing in Tennessee that we sell. We had an agreement at one point, but I guess the deal kind of fell apart at the end. So the legislature leaves delta-8 out. This is an unregulated product, which is scary to some people — and there’s some reason why there should be concern. Cigarettes, alcohol, firearms, we’re only too happy to tax and regulate. Yet this, we seem to want to sort of leave outside as the bogeyman.”

Still, Austill believes there is hope for progress in the next legislative session. The momentum is certainly on the side of legalization, as the data from states like California, Colorado, and Virginia show that the scariest predictions of the drug warriors haven’t come to pass. “We don’t see opioid deaths going up. Bank robberies don’t go up. DUIs don’t go up. Usage by teenagers does not go up. Why is it that the negative consequences never seem to take place?”

…………………………

The Edibles
Curious about cannabis edibles? Here are some of the best products available in Memphis.

Stoned Ninja Delta-8 Gummies

Produced with Ghost Kitchen’s recipe, these 25 mg gummies take effect faster than most edibles. A good, basic delta-8 gummy for both the experienced user and newbies.

Ounce of Hope Delta-8 Krispy Squares

These tasty treats contain a 2 to 1 mixture of CBD and delta-8 THC, creating an anxiety-free experience that comes on smooth.

Kush Burst O.M.G.

Whatever Shop reports the orange/mango/guava-flavored gummies are its most popular edible. Containing a powerful mixture of THC-0 and delta-8, these 50 mg edibles are not for the faint-hearted.

Ghost Kitchen Lemon Freeze HHC Gummies

HHC is touted as the next big thing in cannabis. These 25 mg gummies produce a mild euphoria but leave you clear-headed and productive.

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CannaBeat: New Bill Would Make it Harder for Cops to Search You

So, you’re cruising through Midtown, puffing on a perfectly legal doober of CBD flower. Some cop smells it, says it’s THC, wants to search your car, and maybe arrest you.

What can you do? Right now? Nothing. But that could change, thanks to the work of two Republican lawmakers in Tennessee. (You read that right.)

A Baptist and former special education teacher, Sen. Janice Bowling (R-Tullahoma), and a cattle-farming, Church of Christ congregant, Rep. Jay D. Reedy (R-Erin), want to make it harder for law enforcement officials to search your car (or anywhere else) “based solely on the odor of cannabis.”

CBD and industrial hemp were legalized thanks to the 2018 Farm Bill, but much of the details of that legalization were left up to the individual states. Regulations have come here in spurts and fits, but there’s been no “here’s-what-we’re-doing-with-CBD” task force or regulatory agency formed. So CBD and hemp is still in the Wild West a bit.

Dimitri Bong | Unsplash

The “odor-of-cannabis” bill shows just how wild. Historically speaking, Republicans have been tough on crime and not too keen on jazz cabbage or its fans. Yet, this bill seems a reversal on both stances.

However, it does fit Republican ideals in two ways. Industrial hemp and CBD are rising industries in Tennessee (read: business and bucks). They’re also agricultural products (read: Tennessee farmers are so on Republican brand, and they vote).

But a look under the hood of this possible new law shows it could be a boon to local governments. The folks in Nashville who put price tags on all kinds of legislative ideas say the bill would cut simple possession or casual exchange violations in half.

Researchers with the state government assumed there were about 18,690 convicted on such charges last year. Most of these offenders wind up in local jails. Keeping 10 percent of them out would save local governments more than $897,000 in incarceration fees.

Possessing a half-ounce to 10 pounds of marijuana — a Class E felony — will get you an average of 1.28 years. Cut that by 10 percent, the researchers say, and the state government saves more than $752,000 every year.

However, state and local drug dogs will need to be trained to distinguish between hemp and marijuana, the researchers said. That training could cost up to a total of $300,000 annually.

Two other Republicans, Rep. Bryan Terry (R-Murfreesboro) and Sen. Richard Briggs (R-Knoxville), want to push the THC front a bit.

Their bill would prohibit the “revocation of parole, probation, or bail based on a drug test result that is positive for THC below a certain level.” It would also prohibit “public employers from taking adverse employment action and denying certain benefits based on such a test result.”

Few details of the legislation were immediately available. It was filed in late January and hasn’t yet been debated.

Hemp Fest 2020

Um, is it too early to get excited about Mid-South Hemp Fest? I didn’t think so.

Last year’s was the largest cannabis event in the state. It returns on Saturday and Sunday, April 18th-19th, at Shelby Farms. Search for the event page on Facebook. We’ll see you there!

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CannaBeat: New West Memphis Dispensaries, Marketing CBD

Moves are afoot to open one of three approved medical marijuana dispensaries in West Memphis as plans have been submitted for a Body and Mind dispensary on OK Street.

Body and Mind is a Vancouver-based, publicly traded company investing in cannabis cultivation with a production facility in Nevada. Its products include dried flower, edibles, topicals, extracts, and vape pen cartridges. Body and Mind strains have won the Las Vegas Hempfest Cup 2016, High Times Top Ten, and the NorCal Secret Cup.

The company will team up with Arkansas’ Comprehensive Care Group to open the West Memphis dispensary. The project will get underway with $1.2 million in start-up costs, according to a news release issued by Body and Mind.

Plans for the new dispensary in West Memphis must first be approved by city leaders there.

‘Dat CBD Life

The legal cannabis industry in America, while lucrative, is still so young that its growing pains are numerous.

For example, many banks won’t do business with cannabis retailers because cannabis is still illegal on the federal level. This means many cannabis retailers run as cash-only operations, leading to higher risks of robbery.

Marketing cannabidiol (CBD) products can also be tricky. Thanks to those federal laws and a myriad of different state laws, getting messages to consumers online comes with high hurdles.

For example, CBD ads are often banned from social media. Google doesn’t even allow marketing firms to use its Keyword Planner to search for potential terms to target. Cannabis also makes the list of prohibited content on Google AdWords. Thanks to all of this, CBD companies can’t use pay-per-click ads for advertising.

An Arkansas company is side-stepping some of this by influencing social-media influencers. Little Rock-based Tree of Life Seeds launched its “CBDisLife” campaign last week.

“What we’re doing is reaching out to social media gurus with large audiences who use CBD oil,” said Jason Martin, Tree of Life CEO. “They share how the products have benefited them, which clears up common misconceptions about CBD products and educates the general public.”

The company said once other people catch onto the “CBDisLife influencer movement” they can join and share their stories, no matter their audience size.

Cannabis Cafe

On Monday, a Los Angeles Times story gave the ins and outs of The Lowell Cafe. The first-of-its-kind cannabis cafe in West Hollywood will allow diners to smoke cannabis inside and outside the restaurant, thanks to a new license issued by the city.

Says the Times: “When you arrive, you will be seated at a table and greeted by a flower host (also known as a ‘budtender’) who will serve as your cannabis guide. He or she will drill you on your past cannabis experiences (whether you’re Snoop Dogg-level or haven’t smoked since high school or at all) and help personalize your cannabis order. You also will have a server from whom you can order food and non-alcoholic beverages.”

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CannaBeat: CBD Dinner (Postponed), Arkansas Dispensary Sales

Update: Organizers have postponed the CBD dinner planned for Saturday, September 28th. It is not yet known when (or if) the dinner will happen in the future. Stay tuned to CannaBeat for more details soon.

Local CBD store Ounce of Hope, Edible Memphis, and Comeback Coffee will offer one of the city’s first CBD-paired food and wine dinners.

Chef Justin Hughes of Cafe 1912 will prepare a four-course menu matched with products from Ounce of Hope at Comeback Coffee on Saturday, September 28th.

Dinner will be paired with approximately 70 milligrams of CBD, with Ounce of Hope experts serving as guides for each course, highlighting the products used, according to the event’s Facebook page.

The dinner will also feature cocktails curated by Paul Gilliam from Lucky Cat Ramen.

Event tickets are $250. Each ticket comes with a free goodie bag from Ounce of Hope. Those bags will include a joint, honey sticks, and samples of salve, melatonin pills, and oils.

Ounce of Hope/Facebook

Ounce of Hope

Green on Green

In another first for America, cannabis has caught the attention of Wall Street.

Tilray Inc. made the cannabis industry’s first initial public offering (IPO) in 2018, selling shares on the NASDAQ. Many have followed since. Cowen analyst Vivien Azer began following some of the industry’s top players in 2016, becoming the first in the country to watch the industry. On Friday, Azer began formal coverage for her company, another first in the industry, according to Yahoo! Finance.

She said three companies will beat expectations — Green Thumb Industries, Curaleaf, and Cresco Labs. Azor predicted U.S. cannabis sales will hit $80 billion by 2038.

Ark-annabis

In five months, more than $9.1 million worth of medical cannabis has been sold in Arkansas’ eight dispensaries, according to the latest figures from the Arkansas Medical Marijuana Commission.

The state’s ninth dispensary, Acanza, opened for business in Fayetteville on Friday. The commission is working on a final inspection date for Harvest Cannabis Dispensary in Conway.

Here’s how much each dispensary has sold so far (in the order in which they were opened):

• Doctor’s Orders (Hot Springs): 127.38 pounds

• Green Springs Medical (Hot Springs): 464.61 pounds

• Arkansas Natural Products: 96.16 pounds

• Greenlight Dispensary (Helena): 93.50 pounds

• Native Green Wellness (Hensley): 175.51 pounds

• Fiddler’s Green (Mountain View): 107.08 pounds

• Releaf Center (Bentonville): 135.47 pounds

• The Source (Bentonville): 75.59 pounds

Combined, the sales come to more than 1,275 pounds.

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CannaBeat: New Arkansas Law Struck Down, Invest in Cannabis

The Little Rock Board of Directors (similar to the Memphis City Council) narrowly voted down a measure this month that would have made marijuana arrests the lowest possible police priority.

The new law would have effectively reduced marijuana possession to a citation. Advocates of the measure would have saved court and law enforcement resources while “not needlessly punishing adults with jail time,” according to the Marijuana Policy Project.

The Little Rock proposal is similar to one approved by the council here in 2016, which would have reduced possession penalties to $50 or community service. The measure was struck down by state lawmakers.

Arkansas Marijuana Industry Association

Queen Mother Goji is now available to Arkansas patients from Bold Cultivators.

Little Rock’s proposal was only defeated on a 4-5 vote, a better margin than the 6-2 vote that defeated a similar measure there last year. Director Ken Richardson said he’s not giving up on the proposal.

• Arkansas state officials said recently they expect around 25 medical cannabis dispensaries to open in the state in the next two months. Licenses for the shops were issued in February, but only seven have opened so far.

Since May, those dispensaries have sold more than 800 pounds of medical cannabis, totaling more than $6 million in sales.

Brace for Impact

Wanna make some money? Buy some weed.

Nielsen, the company that monitors consumer markets and television viewership, said that while cannabis products are still illegal under federal law, sales will quintuple in the next seven years.

In a report called “Brace for Impact,” Nielsen estimated proceeds from sales of legalized cannabis products this year will be $8 billion. By 2025, cannabis sales are expected to be $41 billion. In 2014, 166 marijuana brands existed in two legalized states. There are now more than 2,600 brands operating in four legalized states.

For savvy investors, Nielsen suggests hopping on the cannabis train early.

“In just four years, the face of legalized recreational marijuana has changed dynamically. We forecast much of the same in the hemp-derived CBD sector, which is now invading mainstream retail and grabbing headlines along the way,” reads the report. “Be among those who leap ahead of the next shifts, rather than fall behind, by understanding these rapidly changing trends in cannabis.”

Further, Nielsen predicts you’ll find many of these products in a place you might not expect — the grocery store. Expect cannabis products to show up soon in the cosmetics aisle, the pet-care section, and, of course, across the food and beverage space, Nielsen said.

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CannaBeat: CBD Sales Surge Sevenfold

Arkansas Cannabis Industry Association

CBD flower from The Bold Team, Arkansas’ supplier.

Sales of CBD grew 700 percent over the last 12 months, according to a new report from the Brightfield Group.

The group is a market and consumer intelligence firm for the legal CBD and cannabis industries. It says sales have been pushed largely by national retailers like Walgreens, CVS, and Kroger, and the market is set to skyrocket.

Jani Moore Photography courtesy of Ounce of Hope

Brightfield’s report says the CBD market is on pace to grow to $23.7 billion through 2023.

“The CBD market has been growing rapidly, but we will see unprecedented growth in 2019,” Brightfield managing director Bethany Gomez said in a statement.

Those national retail chains only got into the CBD market this year. CBD products can now be found in Tennessee-area Walgreens, CVS, and Kroger, though they are (for now) largely offering topical products like creams and lotions. However, the Brightfield report said those chains will dominate the CBD market over the next year, owning as much as 57 percent of it.

Here are some other key highlights from the Brightfield CBD report:

• Although tinctures still dominate the market, driving 25% of sales, they are losing their lead as more mainstream consumer-friendly products surge

• Topicals (17% of market) and skincare and beauty products (8%) have gained tremendous traction as mass retailers have signed on to carry these products first, since they are considered the safest bet under the current regulatory regime.

• Natural food and smoke shop CBD revenues continue to grow and thrive — with increased uptake across the country and some level of saturation now that vendors feel more secure and confident carrying product.

Notably, though the CBD market is no longer dominated by cannabis users, dispensaries and recreational shops have also seen an uptick in CBD-oriented traffic.

• 1% of CBD companies were in the top tier (with sales of $40+ million or being sold in greater than 1000 stores) while 92.9% of companies were in the low tier (with sales of <$1 million or being sold in 0-100 stores)

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Seeing CBD

Kroger announced it will soon sell CBD products, according to Supermarket News. But don’t expect to find pre-rolls next to the pretzels. The company will begin with items like CBD-infused creams, balms, and oils. Expect to see CBD products in CVS stores and The Vitamin Shoppe as well.

CBD Awareness Project

Memphis Needs CBD

Memphis ranked eighth among America’s top 25 cities that need cannabidiol, according to the CBD Awareness Project, an industry awareness group.

Why? The city ranked high for its number of adults with poor mental health, those who get less then seven hours of sleep per night, and those with arthritis or diabetes.

Arkannabis

Greenlight Dispensary was given the green light to open in Helena-West Helena last week and opened on Friday, becoming Arkansas’ fourth medical cannabis dispensary.

Native Green Wellness Center in Hensley was inspected last week and could quickly open if approved. Fiddler’s Green in Mountain View was to be inspected this week.

As of last week, 258 pounds of medical cannabis had been sold in Arkansas for sales of $1.7 million.