Cheap Limousine – Memphis Flyer

Music Video Monday is calling on a landline.

Daz Rinko is back with anouther fantastic video. This one is for his new song “Candy Mane,” which started life with a beat by producer Cheap Limousine. The Italo-disco-infused track set off a chain of mental connections for Daz. “When I heard this track from Cheap Limousine, I immediately knew it was the perfect track for a vibe I’d been wanting to create. So, I went into creating this song with the urge of creating that nostalgic vibe. With the video, I wanted to bring that nostalgic vibe you get from the song to life visually. My hope is that every time you listen and/or watch the video, you immediately groove and allow the song to take you to a happy place.”

The video, directed by The Avenue and shot by Myron Swift-Parker with projection animation by Andrew McGinnis, looks back to the VHS era for color inspiration. Take a look:

Music Video Monday: Daz Rinko

If you would like to see your music video featured on Music Video Monday, email cmccoy@memphisflyer.com.

Memphis-bred hip-hop artist Daz Rinko releases a sweet summer single and music video with “Juice.” The song, produced by Cheap Limousine, marks Rinko’s first release in almost a year, and features additional vocals and guitar from Aaron James.

The beat and warbling keyboard riffs are infectious, setting up a cool and easy ’90s hip-hop vibe. That feeling is underscored by the text and illustrations superimposed on the live-action shots of Rinko checking his refrigerator and walking through the neighborhood. It’s the sonic equivalent of loafing around the neighborhood on long summer afternoons.

McKenzii Webster

In speaking about the single, Rinko said in a statement, “There are kind of a lot of layers when it comes to ‘Juice.’ Like off rip, it was just a vibe until I started getting into the lyrics. Many people will hear a summertime bop, but it has a darker, more serious side to it. I use juice as a metaphor for alcohol. So, throughout the song, I am talking about addiction/alcoholism.”

Kevin Evans

Daz Rinko

The layers to the tagline, “All I needed was the juice,” become crystal clear when viewed through that lens. Still, for its heavier subject matter, the song is a smooth complement to a summer day, and the final shot — of Rinko swimming, submerged in luminescent orange-colored juice — is memorable and affecting.

Summer Sounds: Daz Rinko’s ‘Juice’