Christian Brothers College

Electrified Water?

I seem to have an obsession for odd products and their advertisements. While poring over a 1924 musical program presented by Christian Brothers College, I came across this short and to-the-point ad for an unusual product called “Electrified Water.”

Around this time, people were falling for all kinds of “quack” cures — including “radium” baths, of all things — so this fits right in.

Considering that it is delivered to your home, you have to wonder just how long the electrical effects lasted. Curious, isn’t it, that the name of the company isn’t even mentioned … but whatever it was, it’s long gone. In case you’re wondering, 1122 Union is almost exactly where that street crosses over I-240 in Midtown, so any businesses that stood along that stretch were demolished some 40 years ago.

And it’s only appropriate, I suppose, that this company’s phone number had a “Hemlock” exchange — hemlock being a rather deadly poison, you see. Drink up!

The intersection of Central and East Parkway has always presented a bit of a challenge, since one of the streets (East Parkway) is divided, while the other one (Central) isn’t, so you always have to make a bit of adjustment when making left turns. Me? I just shut my eyes and floor it. So far, so good.

Well, half a century ago, traffic engineers must have decided to make that intersection a bit more challenging — by running a railroad diagonally across it. To make it even more interesting, the railroad track was elevated, so automobile drivers had to zig-zag around heavy cast-iron support beams. You had to really look hard to find the traffic light, dangling from one of the trestles. And making a left turn here, with your visibility so restricted, while a freight train rumbled overhead, was just about the most stressful thing you could do.

I found a photograph of this curious intersection, taken around 1950, judging by the cars and that sleek old city bus. The view is looking eastward on Central, with Fairview Junior High in the background. The Pan-Am gas station on the corner (just the sign is visible), has been replaced by a Kwik-Mart.

I also found an old map (below) which shows the route of the railroad — identified on the map as the “Union R.R.” — cutting right across the campus of what was then Christian Brothers College, which must have been quite a headache for the school’s students and faculty. Click on the image to enlarge it. Can you see it?

Somebody finally came to their senses and removed this eyesore, though I can’t say when that happened, exactly. There’s no trace of its path today on the Christian Brothers University campus, and on the opposite (or southwest) corner, the former right-of-way was converted into Spanish War Memorial Park, a nice bit of green space in our city.

PHOTO COURTESY SPECIAL COLLECTIONS, UNIVERSITY OF MEMPHIS LIBRARIES