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Food & Wine Food & Drink

Pizza is King at Coletta’s

Coletta’s Italian Restaurant/Facebook

What’s the best seller at Coletta’s restaurants during the quarantine?

“That’s very easy,” says owner Jerry Coletta. “Pizza, pizza, pizza.”

But their famous barbecue pizza — the logical choice — isn’t No. 1. Round the World, which has everything on it, is No. 1, followed by the All Meat, which has sausage and beef, pepperoni, and Canadian bacon, Coletta says. Their barbecue pizza is No. 3.

Coletta’s, which has been doing takeout, recently reopened its dining rooms with limited seating at both of its locations.

I asked Coletta about the history of the pizzas. “When Pizza Hut started advertising ‘Meat Lovers Pizza,’ we started getting deluged with orders for Meat Lover’s Pizza. So, we call it ‘All Meat.’ It’s really a Meat Lover’s Pizza.” That’s been 15 or 20 years ago, Coletta says. Round the World is much older. “My dad came up with that back in the ’50s.”

Coletta’s is a pizza pioneer in Memphis. “Back in the early ‘50s we had sailors coming in from the Navy base when they had the Navy base in Millington. They had had pizza in New York and Chicago and they were asking my dad why he didn’t put pizza on our menu. Of course, he didn’t know anything about pizza, but he actually went to Chicago to learn how to make pizzas.

“When he came back, he put pizza on the menu, but it wasn’t going over too well ‘cause it was a new type of food. People didn’t know what it was. Then he came up with the idea of the barbecue pizza. Of course, in Memphis everyone knows barbecue, and it sparked an interest in pizza. Barbecue pizza remains our signature item today.”

And that was Elvis’ favorite, Coletta says. The King dined on barbecue pizza at Coletta’s on South Parkway. Priscilla Presley, who likes Coletta’s lasagna and spaghetti and meatballs, used to pick up barbecue pizzas to-go.

The old Coletta’s on Summer was one of my go-to date-night places for dinner, but that restaurant burned a while back and didn’t reopen. Coletta’s has a location on Appling Road, but my all-time favorite is the restaurant on South Parkway. That was the original location of Coletta’s.

 Jerry’s grandfather, Emil Coletta, opened Coletta’s in 1923. His father, Horest Coletta, ran the restaurant for years. “In three years we’ll be celebrating our 100th anniversary.”

The South Parkway restaurant originally was much smaller. “The room where the bar is used to be the whole restaurant,” Coletta says. ”The door opened on the Parkway.”

I love that iconic drinking spot with its red vinyl bar. “We put the bar in in 1971,” he adds. ”Liquor by the drink became legal in 1970.” Lots of people love that bar, according to Coletta. “Well, it’s a combination of the black tables and the red. It just lends to a relaxing atmosphere.”

But you can’t kick back with a cocktail in the bar these days. “It’s still against the rules right now to open the bar,” Coletta says. “Just the dining room may be open now.” They opened the dining room May 4th. “We’re taking out of service every other table so the people are eight to ten feet apart. All the servers are wearing gloves and masks.”

Dining in hasn’t been popular, Coletta says. “We’re not having a lot of dine-in business. Some days we only have five or six tables. It hasn’t come near what it was, but the takeout business has been good.”

Coletta never experienced anything like the quarantine during his career. “Oh, this is unreal. Every day is a challenge. I have enough sausage to last me another week. I can’t seem to get enough meat to make my sausage. It’s a challenge to find supplies.”

Patrons still can visit another unusual feature of the South Parkway location: the small dining room at the far South side. “We added on that dining room in 1971. It’s supposed to look like an outdoor patio with the blue sky and the stars at night. That’s the effect we try to make back there.”

That dining room reopened this week. “It was a good time to do some remodeling. We repainted the whole room, repainted the statues. It was just a good time to do some maintenance that had been deferred.”

If you don’t want to order one of the top three Coletta’s pizzas, you’ve got many more to choose from. “I would say the possibilities are endless, ” Coletta says. “We list only about 20.”

Is there a Coletta’s pizza that isn’t popular? “We have an onion pizza. Onion and mushroom. It’s one of my favorites, but not too many people order that one.”

His favorite is their sausage, onion, and peppers pizza.

“People ask me if I get tired of eating pizza and I tell them, ‘No, there’s so much variety. You can order a different topping and you get a different meal. I probably eat pizza two or three times a week. And no, I don’t get tired of eating it.’”

Coletta’s is at 1063 South Parkway East (901) 948-7652; and at 2850 Appling Road, (901) 383-1122.

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Cover Feature News

Barbecurious!

Memphis has long been host to the biggest barbecue act around — balancing gritty kitchen smarts with a sweet disposition and a slow-cooking way of life.

No doubt you’ve seen the main event: pork ribs crusted with salty, spicy rub and doused with sweet, smoky sauce; sandwiches piled high with tender pulled pork, dripping with tangy sauce and creamy slaw.

But there are other attractions in town — some you won’t find in a typical tourist guide or brochure. The fact is, Memphians will barbecue just about anything. Read on for a peek at some of Memphis’ uniquely delicious twists on barbecue basics. From cultural crossovers to barbecue beer — behold, the barbecuriosities!

Korean Barbecue at DWJ Korean Grill and Sushi Bar

Memphis barbecue purists probably won’t allow that what DWJ Korean Grill and Sushi Bar serves is actually barbecue. DWJ’s ‘cue is cooked over a gas flame right at your table — no wood or charcoal involved — and for some sticklers, that’s a deal-breaker. But when it comes to flavor and spice, Korean barbecue, like the best Memphis-style preparations, really delivers.

Barbecue pork bellies — which should really appeal to pig-centric Memphians — come to the table coated in a flavorful red chili sauce and laden with mushrooms and onions. DWJ’s barbecue short ribs are thinly sliced and not nearly as sweet as Korean ribs can be, which is a good thing. Lightly marinated in minced garlic and sesame oil, the ribs are served with plenty of condiments and can be piled onto lettuce leaves with a blob of rice, a schmear of bean paste, some fresh green chili slices, and thinly shaved chunks of garlic and eaten like a wrap. Too much fuss? Just grab your chopsticks and eat them right off the grill. — Chris Davis

DWJ Korean Grill and Sushi Bar, 3750 Hacks Cross, 746-8057

Lamb Riblets at the Rendezvous

This is counterprogramming at its finest. Who on earth would go to the world-famous Rendezvous and order lamb? I would and did. The serving consists of six or seven chunky, two-rib sections coated with Rendezvous dry rub. The lamb meat is much thicker than the Rendezvous’ pork ribs — plump, even — and pulls off the bone easily. It’s got a fine, tender, chewy consistency with a slight, lamb-y aftertaste. I added Rendezvous sauce to the rub and greatly enjoyed these off-the-beaten-path riblets.

The price is $18.75, the same as a full order of pork ribs, and the lamb riblets come with the same sides: slaw, beans, and a roll. I can eat a full order of pork ribs, but I couldn’t finish these — too much meat for one sitting. So, I took some home to enjoy the next day. Verdict: not baaahed at all. — Bruce VanWyngarden

Charlie Vergos’ Rendezvous,

52 South Second, 523-2746

Char-Grilled Oysters at Pearl’s Oyster House

Fishermen scour the rocky coastline and sandy ocean floor to bring these pale, watery creatures to Memphis, so Memphis does what we do best: We barbecue them.

I’m not a great oyster aficionado, but I love the char-grilled oysters at Pearl’s. And what’s not to love? Oysters on the half-shell are sauced with a tangy, barbecuey, chipotle-garlic blend, then sprinkled with shaved Parmesan cheese. The little morsels are then shoved under a charbroiler long enough that the cheese gets browned to a chewy, crispy texture and the sauce is bubbling. A half-dozen, served on a rock-salt platter with a little spinach, also crispy and grilled, will set you back $9.99. But go for a dozen at $19.99. It’s seafood — how bad for you can it be? And these things are delicious. — Bruce VanWyngarden

Pearl’s Oyster House, 299 South Main, 522-9070

Cornish Game Hen at Cozy Corner

For 30 years, Cozy Corner, a tiny barbecue shack on North Parkway just east of Danny Thomas, has done things just a little bit differently from Memphis’ other pig palaces. Take, for instance, the most perfect thing on Cozy Corner’s menu: the barbecued Cornish game hen. So what if Cornish hens aren’t exotic game birds? And who cares if they aren’t always hens? These young chickens are Cozy Corner’s elegant, personal-sized twist on good old-fashioned barbecue chicken.

The Corner’s hens are cooked dry with a tasty spice rub until the skin is a beautiful mahogany color and the rich, smoky flavor goes all the way to the bone. They are served wet, with a thin, sweet-and-sour sauce that can be ordered mild or spicy but which might be more correctly labeled spicy and spicier. At $11 without sides, it may seem a little pricey, but it’s worth every penny. — Chris Davis

Cozy Corner, 745 North Parkway, 527-9158

BBQ Beer at Jack Magoo’s

While beer cocktails may be considered eclectic to the light-beer-drinkin’ masses, they’re not terribly uncommon. The British black and tan — half pale ale, half porter or stout — and the German Radler — half pilsner, half lemonade or soda — started showing up in pubs and biergardens close to a century ago and deserve their place in the world of beer. But the skeptics aren’t completely off the mark, with drinks like Jack Magoo’s BBQ beer out there.

A mix of Bud Light, Bloody Mary mix, Cattleman’s BBQ sauce, and olives garnishing, BBQ beer tastes more like a Bloody Mary than anything else. Its tomato, Worcestershire sauce, and peppery heat mixed with subtle, sweet barbecue notes make for a compelling combination. For those of you who enjoy a good Bloody Mary but are looking for an interesting take on the cocktail, this might be right up your alley — especially at a mere $2. — Andrew Caldwell

Jack Magoo’s Sports Bar and Grill, 2583 Broad, 746-9612

BBQ Tofu Burrito at R.P. Tracks

R.P. Tracks claims its barbecue tofu is “world famous.” And while international prominence might be a stretch, their deep-fried, ‘cue-covered bean curd is at least locally famous. It’s perhaps best known for its starring role in Tracks’ BBQ Tofu Nachos (tofu, black beans, tomatoes, cheese, and sour cream atop a bed of seasoned tortilla chips). But the BBQ Tofu Burrito may actually be the best tofu-to-mouth delivery method. The same toppings from those nachos are stuffed into a massive tortilla wrap (available in a white flour, wheat, sun-dried tomato basil, or spinach tortilla) topped with cheese (optional for vegans) and black olives. It’s a little hefty for lifting, so a fork (and maybe a to-go box) is recommended. Of course, you won’t miss out on those perfectly seasoned chips by skipping out on nachos. They’re served as a side item with Tracks’ signature garlicky tomato salsa. — Bianca Phillips

R.P. Tracks, 3547 Walker, 327-1471

Barbecue Brunswick Stew at the Germantown Commissary

Brunswick stew being served at a barbecue joint may only be considered sideshow in Memphis, the Mid-South, and the Delta. But in many other barbecue capitals in the South, Brunswick stew topped with pulled pork is a staple. Its recipe varies, and where the stew originated is up for debate, with folks from Georgia, Virginia, and North Carolina vying for the honor.

The hearty soup offered at the Germantown Commissary comes chock-a-block full of stewed tomatoes, green beans, corn, and lima beans, and the restaurant’s signature hickory-smoked pulled pork makes a big island in the middle. You can get a bowl for $5.50 — a generous portion that’s a meal — or as a side dish for $2.50. Crumble in some of the slab of cornbread provided to lend some sweetness to the spicy endeavor. — Greg Akers

The Germantown Commissary, 2290 Germantown Road, 754-5540

The Original Barbecue Pizza at Coletta’s

Eating barbecue pizza in the “Elvis Room” at the original Coletta’s on South Parkway is a singular Memphis experience. The “we can turn anything into barbecue” ethos we celebrate in this issue was arguably born in second-generation owner Horest Coletta’s kitchen in the 1950s. The basic concept — a sturdy, medium-crust cheese pizza topped with smoked pork and barbecue sauce — has become fairly common, especially with chicken, and has probably been improved on. But this where it began. And the atmosphere can’t be beat. The wood paneling and checkerboard tablecloths transport you back to the era of the barbecue pizza’s creation, while the Elvis paraphernalia framed along the walls — which includes the front page of The Commercial Appeal from the day after his death and appears as if it’s been unchanged for decades — pays proper tribute to a former regular who may himself have been among the first to savor this quintessentially Memphis creation. — Chris Herrington

Coletta’s, 1063 South Parkway, 948-7652

Barbecue Portobello Sandwich at Central BBQ

In the beginning there was tofu.

Central BBQ, which recently celebrated its 10th anniversary and is on the verge of opening a third location, has well established that barbecue is indeed central with its award-winning ribs, pulled pork sandwiches, and hot wings. From the start, says owner Craig Blondis, they knew they wanted to offer diners a vegetarian option. They tried a barbecue tofu sandwich, but they couldn’t figure out how to keep the tofu from falling apart, so they switched to the heartier Portobello mushroom.

The Portobello is marinated in a mix of olive oil, balsamic vinegar, oregano, thyme, and garlic and then grilled. The sandwich is topped with smoked Gouda, slaw, and the restaurant’s mild barbecue sauce.

Blondis estimates that he sells 30 to 40 of the sandwiches each week. And while he notes that he’s had customers request that the barbecue Portobello sandwich be topped with pork, he says that this one’s for the vegetarians: “It’s for people who don’t eat meat to take part in the experience.” — Susan Ellis

Central BBQ, 2249 Central, 272-9377

BBQ Spaghetti at The Bar-B-Q Shop

If you’re from Memphis, chances are you’re quite familiar with barbecue spaghetti. But outside the Mid-South, this spin on the standard spaghetti side dish is a true novelty. You might think barbecue spaghetti would be a simple concept, merely replacing a traditional Bolognese sauce with barbecue sauce and smoked pork. But, at the BBQ Shop at least, it’s not that simple.

“People think it’s just our sauce and oil,” owner Eric Vernon says, “but it’s not.” Rather, at the Vernon family’s Midtown institution, cooked spaghetti is finished off in a base that’s considerably sweeter than the Shop’s tart sauce and then mixed with an au jus left over from the cooked pork. This infuses the pasta itself with a smoky, sweet flavor entirely unlike the restaurant’s Dancing Pigs sauce, which is added to the top along with a pile of chopped pork. A personal confession: For about three or four bites, I think this is one of the best things ever. But I find it almost too intense for further consumption. It’s perfect for a side. Others have the stamina to make a meal of it. — Chris Herrington

The Bar-B-Q Shop, 1782 Madison, 272-1277

24th Annual ASBEE Kosher BBQ Contest

While the annual Memphis in May barbecue festival was gaining its current international reputation, a parallel local event has also landed a place for itself on the festival map. This one, the annual ASBEE Kosher BBQ Contest, on the sprawling East Memphis grounds of the Anshei Sphard Beth El Emeth Congregation, is held in the fall — at just about that time (October 21st, this year) when fond gustatory memories of the barbecue festival itself may have faded.

Which is to say, the ASBEE event (“the world’s largest,” and maybe the only one of its kind, say the sponsors), while it is genuinely kosher — in that no pork products are served and other dietary restrictions are observed — is open to everyone. As the proprietors put it, “You don’t have to be Jewish or kosher to join us!” 

Competition is usually in three categories, brisket and ribs and beans (yes, beans), with chicken recipes sometimes admitted. Radio legend and longtime Elvis bud George Klein is the emcee, and local celebrities, both Jewish and non-Jewish, serve as judges. A basketball tournament, a pickle-eating contest, and train rides and other frolics for the kiddies complement the eats. Nosh away! — Jackson Baker

1st Annual Cochon Heritage BBQ

When Cochon 555, a sui generis (dare we say, sooey generis?) swine-wine-and-dine event made its first stop in Memphis this year, foodies were beside themselves with joy. So when Cochon founder Brady Lowe announced that the inaugural Cochon Heritage BBQ event would be held in Memphis, we nearly swooned. This Labor Day, chefs, farmers, distillers, wine-makers, and pig-lovers will come together (at a location to be determined) to celebrate the union of heritage pork and whiskey for National Bourbon Month. Tastings, demonstrations, and some good old-fashioned competition will keep festivalgoers entertained while they stuff themselves to the gills with whiskey and pork. Above all, the event is dedicated to bringing heritage breed hogs back into the tradition of barbecue in one of the world’s biggest barbecue cities. — Hannah Sayle

Categories
Food & Drink Hungry Memphis

Link: How Memphians Learned to Eat Pizza

bullshit-1.jpg

  • photobucket.com

Saw this post on Serious Eats about Coletta’s barbecue pizza, which contained this little gem, which pertains to when the restaurant introduced pizza in the 1950s:

Apparently when Coletta’s started serving pizza, locals had no idea what it was or how to eat it. Only when they decided to top it with something a bit more familiar [barbecue] did the pizza take off.

Really? Is this true?

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Special Sections

Tony’s Pizza Man — Mystery Solved?

Is this fellow Tony?

  • Is this fellow Tony?

Precisely one year ago, I posted this photograph of an odd-looking fiberglass statue I had discovered at a Midtown estate sale. Who was this vaguely scary-looking creature, I wondered, and where did he (or it) come from?

Several readers thought it was a promotion for a pizza parlor in Memphis, and suggested Pasquale’s, Shakey’s, Coletta’s, and others. I didn’t think that was right.

Then other readers — among them peterwertz, bp1952, and pwgriffith (hmmm, something tells me that is NOT their real names) — thought it came from the old Tony’s Pizza on Central, a building now occupied by Central Barbecue.

I wasn’t able to prove, or disprove, their theories. Until now. Looking through some old newspapers yesterday, as I seem to do Monday through Friday, and most Saturdays and Sundays, I noticed a 1968 ad for Tony’s Pizza, shown below. You’ll have to click on it to enlarge it, but I think you’ll agree that there is a definite resemblance. The fiberglass guy wears eyeglasses, while the Tony’s guy doesn’t, but the chef’s hat and the moustache are pretty similar, and the real giveaway, if you ask me, are the checkered pants.

So, I think the little fellow came from Tony’s. What do YOU think?

Tonys Pizza ad from 1968

  • Tony’s Pizza ad from 1968