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Fly on the Wall

Engrish

It’s no secret that many American businesses, including newspapers, have been outsourcing work to Third World countries. We had no reason to suspect that The Commercial Appeal was engaging in this practice until a headline appeared on their Web site a little over a week ago: “June 29 is last day to apply for be city schools interim boss.” Please for you to make papers by this delighted date.

Ask the Kid

Cookies and milk, peanut butter and jelly, beer and barbecue. Some flavors seem to go together. Take the partnership of Memphis’ colorful golf pro John Daly and Kid Rock. The two became friends seven years ago after Daly bought $4,000 worth of merch at a Kid Rock concert. Here are a few things Rock told the Detroit Free Press about his BFF.

— “I’ve never seen him play. He hits balls off Coors Light cans at my pool. I’ve seen that — that’s fun. He’s the only real pro out there, when it comes down to it: a star.”

— “When you’re on the road … you start to get in trouble when you don’t have anything to do. You’re sitting in a hotel room, waiting for the next round. You play golf for, what, four hours? What do you do for the other 20 hours in a day? Sleep for eight of them. That leaves a whole bunch open. You get in trouble.”

Fighting Words

In honor of Independence Day, online travel agency Cheaptickets.com recently identified the best places in America to eat barbecue. Memphis is ranked 10th, behind New Orleans, Kansas City, and Little Rock. But the biggest insult is ranking New York City — where zoning and vertical architecture prevent pit smoking — as the number-one spot to eat barbecue in the United States. That could be true, we suppose, if the ‘cue is FedExed from Memphis.

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News

Bad News

What in the world is going on at Memphis Publishing Company these days? The Commercial Appeal is still embroiled in labor disputes with all of its unions. To cut costs, the company is offering buyouts to employees over 50 who have reached the top of their pay scale. And on top of all that, the paper’s circulation numbers are falling at an alarming rate.

The CA’s declining circulation should come as no surprise. Readership of daily newspapers in the U.S. has been declining for years, and there seems to be no stopping this negative trend. An Associated Press story that ran in the CA on May 2nd reported that in the six-month period from October 2006 through March 2007, average weekday circulation for the nation’s top 25 papers was down a modest, if significant, 2.1 percent from the same period the year before. Sunday circulation for these papers was down 3.1 percent.

Curiously (or not), the CA failed to mention its own circulation numbers or illustrate in any way how Memphis’ paper of record compares to the nation’s top 25. Is editor Chris Peck’s devotion to “community journalism” and reader-supplied content paying off? And what about publisher Joe Pepe’s plan to break the CA into six separate neighborhood editions with specialized local content? Is that serving the CA at a time when other newspapers are floundering?

Perhaps the CA didn’t reveal its own numbers because they aren’t good ones. At least not according to the latest figures from the Audit Bureau of Circulation (ABC). The CA‘s most recent publisher’s statement, obtained from the ABC, showed an average weekday circulation for the six-month period ending in March 2007 of 146,252 copies. That’s down 9.7 percent from 161,956 copies for the same period in 2005-06. And that’s not the worst of the news.

The CA‘s Sunday edition fared much worse, showing a 14.9 percent drop — from an average of 216,705 copies in March 2006 to 184,418 copies in March 2007.

“I really don’t know what’s going on in Memphis,” said Jennifer Saba, an associate editor at the industry journal Editor & Publisher. “It looks like they’re bleeding heavily.”

Saba pointed out that not only are the CA‘s circulation numbers down, the newspaper’s discounted circulation is up.

The ABC breaks newspaper circulation into three categories: Paid circulation includes all sales where the customer pays at least 50 percent of the cover price; discounted circulation includes customers who pay less than 50 percent; and then there is the category of “other paid,” which includes third-party distribution and other deeply discounted types of distribution.

During the period between October 2005 and March 2006, the CA‘s average discounted circulation was pegged at just 95 copies. During the same period ending March 31, 2007, that number rose, Saba noted, to 8,846 copies.

Pepe spent much of last week in meetings with representatives from Scripps Howard, the CA’s parent company, and could not be reached for comment.

So what could be causing the CA‘s numbers to tumble so far so fast? Publishers often cite the Internet as having a negative impact on circulation, but Memphis isn’t exactly the most wired city in America. Although its growing online readership may be a contributing factor to the CA‘s dip, there’s just not enough broadband in Memphis to explain such a large loss over such a short period of time.

According to Saba, the CA’s Web site reaches 6 percent of Memphis’ adult population. That figure, combined with the print edition’s circulation, brings the CA‘s reach to 59 percent of Memphis’ adult market.

One explanation for the decline could be that the CA has undergone a major physical transformation. Efforts to cut costs have resulted in a physically smaller product relying heavily on wire-service copy that, for Internet users, is often dated by the time it makes it to print.

Although breaking the CA up into six separate editions may have given advertisers an opportunity to buy more space at a reduced rate, it has also balkanized readership and broken the paper into smaller sections with more back pages on which to advertise.

Most changes at the CA appear to be either cost-cutting measures or efforts to pursue specific market demographics that have not traditionally used the daily paper. Could the CA‘s slide simply be the result of listening to consultants telling them how to attract people who don’t read the paper instead of listening to the wants of its actual readers?

“To me,” Saba said, “this says people aren’t reading the paper.”

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News

Pick One

A few months after publisher Joseph Pepe arrived at The Commercial Appeal, he sat down for a candid interview and described the state of that venerable institution as he saw it:

“When I got here, this newspaper was in total cost-control mode,” Pepe told the Flyer‘s Chris Davis in an April 7, 2006, story. “[The management wasn’t] looking for ways to expand markets and grow revenues. They were in total death mode. You’re either dying or growing. You’ve got to pick one.”

Fast forward to March 21, 2007. In an e-mail to employees, Pepe announced a program for a voluntary staff reduction, a cost-cutting measure that was being taken after other steps had proven unable to “stabilize our profitability.” Sixty-four employees — management and rank-and-file alike — who have completed 10 years of service with the company and will be 55 years of age as of April 2, 2007, are eligible. They can decide to take the offer or leave it. The CA has not said what will happen if no one decides to take it.

There were no staff reductions (voluntary or otherwise) in 2006, a welcome respite, considering that there were reductions in 2002, 2003, 2004, as well as in 2005, when a buy-out plan was already in place when Pepe arrived from St. Louis.

To that end, some give Pepe credit for keeping the hounds at bay for just over a year, a period in which the newspaper introduced customizable editions and more advertising zones for Millington, Bartlett, Cordova, Germantown, and Collierville, while attempting to up the ante in DeSoto County. However, the CA also saw a number of reporters and managers exit for a variety of reasons.

So now, with new cost-control measures being undertaken, it’s fair to ask — using Pepe’s words as markers — is the CA dying or growing? Is his strategy failing, or are these latest reductions an inevitable fact of life in a slow-growth industry?

Neither Pepe nor CA editor Chris Peck returned calls seeking comments for this story. The Memphis Newspaper Guild Local 33091, one of the paper’s three labor unions, declined to comment as well. The union has been without a new contract since 2004.

“These are challenging times for the entire industry,” wrote Pepe in his March 21st e-mail. Two other E.W. Scripps papers — the Denver Rocky Mountain News and the Ventura County Star — also announced voluntary staff reductions. At the RMN, 50 employees are eligible; there are 22 eligible at the Star.

“I’ve been in the business 29 years, and I’ve never seen a slump come on as quickly as this one in advertising dollars,” said Star publisher and president Tim Gallagher in the Star‘s March 22nd story on its buy-out offers.

A few weeks ago, Scripps revised its outlook downward for its newspaper division. It expects total revenue to be down 6 to 8 percent in the first quarter of 2007 compared to the same period a year ago; the previous estimate had been a decline of 5 to 7 percent. For the full year, the company expects the percentage decrease in newspaper revenue to be in the low single digits, as previously forecast, the company said.

It also doesn’t help that some Scripps executives ruminated briefly about the potential of spinning off the newspaper division or selling some of its assets. And though executives later denied any sale plans, it has been clear that Scripps is focusing its energies on its high-growth businesses, such as cable TV networks and interactive media units.

So, back to the cost-cutting. At the Star, there’s also a hiring freeze, though that doesn’t seem to be the case at the CA. Several new reporters have been hired in the last few months and other staffers have been shuffled to fill areas of need. And in some cases, like the departure of food critic Leslie Kelly, the CA has partly filled those openings through agreements with free-lancers such as Jennifer Chandler.

In interviews with several CA editorial employees who would qualify for the buy-out, most expressed a reticence to discuss the offer because it’s still unclear what the terms will be.

Though the terms were not disclosed in Pepe’s e-mail, a later brief on the buy-out included an indirect quote from Pepe, who said “they [the offers] are generous enough, including health benefits, to give people close to retiring an incentive to help close the gap.”

Since the Star‘s Gallagher gave a similar appeal to those close to retirement, that paper’s offer could indicate the kind of buy-out being offered at the CA. The Star‘s package includes “a week’s pay for every six months an employee has worked for the newspaper, for up to a year’s worth of pay, and 18 months of health benefits covered by the company.”

Richard Thompson’s Web site, Mediaverse:Memphis.blogspot.com, focuses on Memphis media. He is a former business writer for The Commercial Appeal.

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Cover Feature News

No Cheap Shots?

Last Friday, in her post-election coverage, Commercial Appeal reporter Halimah Abdullah reported that state senator Steve Cohen had earlier “held a press conference at his home to discuss what he termed a distortion of his record on sex crimes and other issues.”

This marked the second time in a week Abdullah had alluded to Cohen’s defending his “record on sex crimes,” without bothering to explain the actual charges or to report the senator’s position on this dark-sounding topic. Abdullah didn’t say whether or not she was talking about Cohen’s personal, criminal, or legislative record — leaving much to the reader’s imagination.

Cohen had held a press conference on Friday, July 28th, to address what he termed “a distortion” of his legislative record by Emily’s List, the pro-choice, women’s organization that endorsed and supported Nikki Tinker. Cohen touched on a number of issues, like the lottery and education (his principal focus), but Abdullah wrote that he defended his “record on sex crimes.”

At no time during the press conference did Cohen or anyone else say anything about his “record on sex crimes.”

The “sex crime” reference that was in the Emily’s List mailer supporting Tinker was presumably referring to a vote Cohen made — following a Senate debate on business-hours curfews — against singling out one type of legal business (including sex paraphernalia shops) for curfews. Right or wrong, it was a civil-liberties position and consistent with the senator’s record.

But the daily paper’s coverage twice conflated what amounts to a zoning issue with sex crimes. The second mention of “sex crimes” even occurred after editor Chris Peck was alerted to the problem.

In an August 6th editorial, Peck wrote: “When a reporter does manage to push a tough question or topic toward a candidate, more than a few politicians of both parties resort to attacking the journalist for his or her bias, ethnicity, or political bent.” He concluded his column by saying, “Journalists are as tired as many other voters of the superficial and deadening aspects of politics these days. …We need your help, as voters and citizens, to change the way it works.”

Although Peck didn’t name names, it’s fair to assume he may have been referencing the Flyer‘s criticism of Abdullah. Until Peck’s column ran, however, Abdullah’s gender (female) and ethnicity (African American/Muslim) had not been part of the issue.

Since racial-identity politics and flagrant anti-Semitism were publicly evident in the 9th District race, I asked Peck if he felt his reporter’s race, faith, or ethnicity affected her ability to comment fairly on a white Jewish candidate.

“No cheap shots,” Peck cautioned in an e-mail response. Indeed, no cheap shots. That would be wrong, as former president Richard Nixon once famously said.

But can there be a cheaper shot than linking a politician’s name to something as vile sounding as “sex crimes”? Or minimizing (as Abdullah did) the anti-Semitic attacks aimed at Cohen by Julian Bolton and by pollsters allegedly acting on behalf of candidate Ed Stanton throughout the campaign?

In her reporting, Abdullah presented Cohen as a disputatious lightning rod for controversy. Whether or not he responded to opponents’ attacks (Cohen mostly didn’t), he was treated as a party to “quarrels” in much the way a hit-and-run accident might be described as an “argument” between a motorist and a pedestrian. Meanwhile, overtly racist and anti-Semitic comments from Bolton went unchallenged.

On Thursday, August 4th, Abdullah wrote, “In recent weeks, the quest for the Hill became a tense battleground filled with accusations of race and religion-baiting, record distortion, and mudslinging.” The word “accusations,” of course, implies deniability.

On Monday, July 31st, the CA ran a front-page story by Abdullah focusing on ongoing conflicts in the 9th District race. Cohen and Stanton, it said, had a “disagreement” over whether or not pro-Stanton push-polls asked if voters preferred Christians or Jews. Bolton’s claim that Cohen would try to “raise money to send to Israel” was described simply as “Bolton’s assertion.”

Although the facts would suggest it was Cohen who was under siege, Abdullah found another victim. She wrote that Cohen had a “quarrel” with financial frontrunner Tinker, and that Tinker had subsequently become the “target of attacks.”

Who exactly was attacking Tinker and how were they attacking? The reporter never said.

“Nobody [in the Tinker campaign] said we were under attack,” Tinker spokesperson Josh Phillips told the Flyer. When asked if he felt that the campaign was or had been under attack, Phillips said, “That’s not what we’re focusing on, and there’s been no discussion of attacks.”

Tinker was the only candidate not directly quoted in the July 31st story.

Using comments by Rhodes College professor Mark Pohlmann, Abdullah wrote that the attacks on Tinker stemmed from the candidate’s $500,000 fund-raising drive. Notably, the story failed to mention that the glossy anti-Cohen mailer sent out by Emily’s List featured Tinker’s photo and her official campaign logo.

“Cohen moved a chess piece forward during a Friday morning press conference at his home to discuss what he termed a distortion of his record on sex crimes [our italics] and other issues,” Abdullah wrote.

But Cohen wasn’t pushing anything forward. After weeks of enduring racially divisive attack ads that misrepresented his record on everything from education and prayer to the use of medical marijuana, he apparently decided enough was enough.

Prior to the election, the Flyer‘s senior political analyst Jackson Baker specifically asked a spokesperson for the Tinker campaign if they wanted to put distance between themselves and the anti-Cohen propaganda bearing their candidate’s name and face. They declined to do so.

Phillips held to that position with me.

“From the beginning, Nikki has said she would run her own, issues-based campaign,” he said, adding, “We’re not going to comment on what other groups do.” Did it bother Tinker’s campaign that the hit piece on Cohen bore Tinker’s image and campaign logo? According to Phillips, it’s not against the law, so no.

Abdullah’s July 31st story raised even more eyebrows among Cohen supporters when it was discovered that both Abdullah and Tinker attended the University of Alabama and were members of the Delta Sigma Theta sorority.

That revelation alone is circumstantial, of course. So, for that matter, is Tinker’s August 2005 announcement that she was counting on the aid of her friends, colleagues, and sorority sisters. And there’s this from The Hill, a newspaper for and about the U.S. Congress: “Tinker has spent her time sizing up support within Memphis’ business community, churches, and plaintiff’s bar. Like most other first-time candidates, she is reaching out to her sorority sisters and friends.”

Abdullah hasn’t responded to interview requests. Peck acknowledged that Tinker and Abdullah are, in fact, members of the same sorority. “Our reporter, Halimah Abdullah, isn’t a classmate or friend of Nikki Tinker,” Peck said. “They joined the same sorority, but didn’t know each other at the University of Alabama and, in fact, graduated five to six years apart.”

According to the University of Alabama, Abdullah came to UA in 1994 by way of a minority journalism workshop. Tinker, after her 1994 graduation, remained at Alabama for law school until 1998.

So is all this coincidence? The CA says so. Were cheap shots taken? Maybe. Maybe not. Was there off-the-mark reporting? Most definitely.