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“It’s Heartbreaking”: DJ Squeeky on the Death of Young Dolph

“That’s the day my life and his life changed forever,” says DJ Squeeky on looking at the photo above. It was taken when “100 Shots,” the track he produced for fellow Memphian Young Dolph, went gold. “It took everybody to new heights. It showed everybody that you can do it as an independent. People didn’t believe that you could do that.”

DJ Squeeky is speaking with me about the murder of Young Dolph, aka Adolph Robert Thornton Jr., age 36, last Wednesday while he was visiting Makeda’s Cookies. Like Drake, Megan Thee Stallion, Gucci Mane, Rick Ross, Quavo, and others, the city of Memphis is still trying to process the sudden loss of a hometown hero.

“It’s heartbreaking,” says DJ Squeeky, aka Hayward Ivy. “It shouldn’t be like that. I promise you, it shouldn’t be like that. As humans, we’ve gotta fight back against the devil, cause the devil’s got his hands in everything right now. He’s passing out these guns to all the young folks. He’s got their minds different.”

Like so many Memphians, the producer relies on his faith when confronting such loss. He still has deep roots in the church he grew up attending, First Baptist on Beale. Indeed, that’s where he learned to play drums. “My mama still goes there every Sunday,” he says. “I still go there from time to time. And I know Dolph’s family was affiliated with a church.”

It may sound incongruous in the context of the harsh world evoked by trap music. But DJ Squeeky knew Dolph the man, not just the icon, and he’s quick to point out the principles behind Dolph’s artistry. “Look at it this way: Dolph didn’t even have guns and violence in his music. He didn’t pay any attention to that. He wasn’t talking about killing anyone in his songs. That’s the thing nobody paid any attention to. He didn’t kill anybody in his songs.”

Indeed, Doph’s attitude conveyed nothing so much as the triumph of the wit. As Harold Bingo, writing in Complex, puts it, “The Memphis rapper’s braggadocio was underscored by a gift for introspection and a willingness to make sure that everyone went along for the ride with him. Fans who heard his booming bravado and hilarious deadpan punchlines got to feel like they were riding shotgun through South Memphis in his fleet of luxury cars.”

And though tracks like “100 Shots” evoked a world of violence, and his survival against all odds, Dolph’s actions in life belied a generous, compassionate soul who was committed to staying true to his roots. “He ought to be remembered as a person who looked out for his family, who was kindhearted, who was a giving person,” says DJ Squeeky.

And he would know, having worked with Dolph arguably longer than any other producer. “I’ve been knowing him since the beginning. Since 2008 or 2009,” he says. “All the time I was with him, I didn’t know him to do anything — I never saw him do wrong. Or even heard about him doing wrong.”

Instead, the rapper was committed to doing right. Reflecting on Dolph’s famous acts of charity, such as donating to his former high school, or handing out Thanksgiving turkeys, DJ Squeeky notes, “You know, if you’ve been broke all your life, that’s what you want to do. You know how it feels to have nothing. Literally nothing. So you want to give back. That’s what I do. You just want to help people. And he walked the walk, he talked the talk. That’s why I believed in him, man. I believed in everything he did. Nobody told him to do it. He did it out of the kindness of his heart.”

With tragic irony, Dolph was scheduled to hand out this year’s batch of turkeys, typically running in the hundreds, on the very day he was killed. “He had a good, kind heart,” says DJ Squeeky. “People don’t like that. They don’t like it if you’ve got a good kind heart. They want the devil to win. They want everybody to be evil. It’s just crazy. Someone just didn’t like the man. I’m just hoping they bring in whoever did it. They’ll go on and get them on in there and let the process begin. Everybody needs that. It ain’t gonna be right until then. That ain’t gonna bring him back, but you can’t let it be senseless.”

Like many Memphians, DJ Squeeky is leaning on his faith heavily now, and reflecting on the family values that Dolph himself embodied in the way he lived. “Your mom’s teaching is the key,” he explains. “Moms and dads have already faced it. They’ve already lived their lives, they already know how it’s supposed to go. They can’t do anything but tell their children to be safe out here. Stay away from certain people that don’t mean you no good. Sometimes your parents can peep out the people that’s good and bad in your life, even though you accept them for who they are. ‘Your friend ain’t right.’”

Beyond that, DJ Squeeky blames the prevalence of guns as the core problem. “One thing’s for sure: We didn’t bring those guns over here. We had no access to all the new kinds of guns on the streets right now. You’ve got to think about it: 10, 15 years ago, there was no such thing as these guns that are on the street right now. It’s a whole new thing going on right now. Everything’s different. That’s what people have got to look at, more than anything: How did we gain access to them? We never had these guns before. So that tells you one thing: It’s about the money.

“They’re trying to turn us into something like what they’ve got going on overseas. America’s got to be strong, and not be dumb like that. They’re trying to force us into a situation. But not everybody wants to live like Rambo. Killing people at the age of 13, 14 years old.”

In contrast, DJ Squeeky sees Dolph as presenting an alternative way of life, breaking free of such social trends. As Squeeky sees it, it all grew out of Dolph’s faith in his own vision. “He was definitely one of a kind. There ain’t gonna be no more like him. Dolph was something different. He was the definition of independence. When they need an example of independence, just put his face right there. That’s what it looks like when you do your own thing.”

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Cover Feature News

“Faith Cometh By Hearing”: The Gospel Roots Behind the Memphis Sound

In covering the Memphis music beat, I talk to a lot of inspired artists — composers, singers, and performers who have rattled the world with their choice of notes, their tone. And they’ve worked in a variety of genres as sprawling as the city itself. But through all the conversations, all the life stories that come pouring out of them, there’s a common thread: church music.

Herman Green, recalling the days of his youth in the 1930s, before he’d ever imagined mastering the saxophone: “I played guitar with a blind pianist man named Lindell Woodson, who played piano for my stepfather’s church. I don’t even know how he could tell what key it was, but he’d get all over that piano like Art Tatum. And it was the Church of God, [claps and sings], you know? It was that kind of thing.”

Photographs by Justin Fox Burks

Fellowship Baptist Church

Booker T. Jones, on his earliest years as a musician: “I want you to mention Merle Glover. She was the organist, and she played the pipe organ. That was the first organ I ever played, at Mt. Olive Cathedral, over by Porter School on Vance Avenue. I was the pianist for the men’s Bible class. I was there at 9 o’clock every Sunday morning for years.”

William Bell, reminiscing about “You Don’t Miss Your Water,” his first hit for Stax Records: “At that particular time, I had been singing secular music in clubs, but the training and the background was strictly gospel. Most soul singers and country singers, we all came out of church … You sang with the choir for a while, and those choir rehearsals taught you how to sing in tune and treat a lyric and express an idea. So all of that helped as we created a career.”

DJ Squeeky, producer of 8Ball & MJG and Young Dolph, recalls growing up playing drums at First Baptist Church on Beale Street, where his mother has always gone. His uncle was “cold” — a master of any instrument in the church, able to jump in and accompany any singer, on any song.

MonoNeon

MonoNeon, trailblazing funk and avant garde bassist: “Eventually I started playing in church. That’s where I really got most of my skill from. Olivet Fellowship Baptist Church on Knight Arnold.”

Vaneese Thomas, noting how she and siblings Carla and Marvell grew up a little differently from most: “Our church was not the gospel experience people expect from Memphis. We grew up in a very straight-laced Baptist church. So we sang hymns and anthems.”

And that’s just a small sampling. Everywhere you turn, the influence of African-American churches on the Memphis sound — even in the era of hip-hop — is inescapable. The church crops up in nearly every musician’s biography, yet remains under-recognized for what it is: a crucible for musical talent and skill without parallel.

Minus Red Productions/Candied Yam Music

Kirk Whalum

In order to dig a little deeper into this milieu, I could think of no better guide than Kirk Whalum, composer, producer, and sideman extraordinaire, whose command of the saxophone has carried the tones and phrasing honed in his father’s church across the world.

“It’s that thing that we take for granted many times, but other people go, ‘Well, that’s just exactly what I need,'” Whalum reflects. “Whether it’s Quincy Jones — as many sessions as I’ve done with him — or many other artists, they hear Memphis in my sound. Not just Memphis, but Memphis church. And it’s specifically the black church. I mean, Aretha Franklin — her dad was pastoring a black church here. And, you know, Maurice White and David Porter were singing in a black church group in their formative years. So those are the things I’m talking about when I say it’s all about that soul that you get from that place. And that makes its way into art.”

If Whalum takes a philosophical perspective on the idea, perhaps it’s a family thing, given that his late father, Kenneth Whalum Sr., once was pastor of the Olivet Baptist Church on Southern Avenue, and his brother, Kenneth Jr., now presides over that church’s latest incarnation, the New Olivet Baptist Church. It’s only natural that Kirk looks beyond the more superficial influence of, say, the gospel repertoire.

“I think it’s more of an approach. In white culture — what represents Western white culture? I think ballet. In ballet, the more intense you get, the higher you get: literally, physically higher. And the pinnacle of ballet is en pointe. You’re on your toes, you know, and you’re reaching for the sky. And just the opposite applies to African music. When you hear people talking about getting down, it’s like the pinnacle of the African musical experience: You’re almost on the floor. You’re bending down all the way.

“I think that’s a good metaphor for the approach that you get from black music. It’s not about someone ‘playing soulful,’ it’s about believing in something and being a part of something and someone. In this case, Jesus. That brings about a completely different approach. It’s not so much the technique or those other things that we all aspire to. The main thing is that feeling, that conviction.”

Yet there’s another force at work here as well, something larger than oneself that players can reach for and one that often goes hand in hand with the church: family. This too arises over and over again in Memphis musicians’ stories, with such a diversity of what “family” actually means that it need not be reduced to a simple Norman Rockwell image.

Barry Campbell with John Black and Austin Bradley

Musical families have marked the evolution of Memphis music since before that history was written. Herman Green never knew his biological father, Herman Washington Sr., a player in W.C. Handy’s band who was murdered when Green was only 2 years old. But his stepfather, Rev. Tigner S. Green, played a major role in his love of music. Other Memphis families were even more legendary: the Newborns, the Jacksons, and the Thomases, from father Rufus to his three children, to name but a few.

The Whalums, of course, are a formidable musical force in this town, yet they are far from the only dynasty springing from a fortuitous union of both religious and filial continuity. Take the Barnes family: Deborah Gleese, daughter of Rev. James L. Gleese, was, for a time, a Raelette, one of the background singers for Ray Charles, before she married gospel singer Duke Barnes and family life demanded that she leave touring behind.

Converting to the Seventh Day Adventist Church, the couple sang and played around Memphis regularly, ultimately incorporating their children into the show. Today, the Sensational Barnes Brothers, brothers Courtney and Chris, are a gospel act in their own right on the newly minted Bible & Tire Recording Company, while their older brother Calvin is the Minister of Music at the Olivet Fellowship Baptist Church.

Seeing him lead the band this past Sunday was an excercise in polished euphoria. From the mellow background passages, bubbling under Dr. Geno Gibson’s sermon, to the band and choir syncing flawlessly with a spritely drum machine and video projections, the service was a master class in stage craft. In the context of references to young congregation members who had recently been murdered, and in Gibson’s unflinching critique of the New Jim Crow, the music’s shimmer was a welcome blast of ecstatic community.

Jonny Pineda

Jason Clark

Mostly, the service created a spirit of inclusiveness, and, it turns out, the church band is itself a testament to such openness. Calvin Barnes remained a Seventh Day Adventist for years when he began playing for Olivet Fellowship, before finally joining the church where he works nearly a decade ago. This is not uncommon. Jason Clark, executive director of the Memphis-based Tennessee Mass Choir, puts it this way: “Sometimes it’s difficult to find the level of talent you need right within a congregation. Sometimes you have to be a part of a congregation that’s willing to support the music industry financially, and that doesn’t always come from your home church.”

In the case of the Olivet Fellowship (which splintered from the New Olivet Baptist Church some years ago), that openness to outside talent extended to allowing one young drummer to rehearse his secular band in the church during off-hours. Calvin Barnes recalls meeting the drummer’s bass player, a kid named DJ, whose father was a well-known bassist already. “The first time I met him, he was playing with this little group, kids really, and some of them were members of my church. DJ was probably around 12 and came in with his bass bigger than him, and when he played it was like ‘Oh. My. God.’ He wasn’t as good as he is now, but he was playing like a grown man. At that time he was super shy. But when the church ended up losing our bass player, we said, ‘Why not DJ?'”

Though DJ didn’t know the formidable gospel repertoire, he soon mastered it. Calvin nurtured both his idiosyncracies and his ensemble chops. “I really took him under my wing,” says Barnes. “And on the music tip, I would challenge him. Because he’s always been that avant garde-in-the-making type. So when the pastor gets up to preach, musicians typically go off to the side because they’re done for the moment. They just chill. Not him. He would sit there in his chair, turn his volume down, and start practicing bass. He’d do that through the entire sermon, every week. Over and over and over. And I would tell him, ‘You’re gonna be major.'”

Calvin Barnes, Minister of Music at Olivet Fellowship Baptist Church, on keyboards

As he coached the young bassist, little did Barnes realize that DJ’s idiosyncracies were what would lead him to greater renown. Some years later, DJ began posting YouTube videos of his more off-the-wall music, under the name MonoNeon. One such video caught the ear of Prince, who flew him to Paisley Park in Minneapolis to jam and record several times before the mega-star’s untimely death. Today, MonoNeon continues to ride that momentum, both with his own albums and in collaborative bands like Ghost-Note.

Church bands, it seems, are especially open to child prodigies. Jason Clark remembers well one young talent in particular: “When I played at Abundant Grace, close to 28 years ago, there was a young guy named Stanley Randolf, who was 9 years old. He was one of the most phenomenal drummers that I had ever heard. Now he’s Stevie Wonder’s drummer, to this day! We have quite a bit of those stories here.”

Clark himself is no stranger to being a prodigy nurtured by both a musical family and the church. Both playing in a church band and directing the Tennessee Mass Choir, which pulls talent from across the state to Memphis, he seems to have been destined for a life in music. “The choir was actually started by my mother, Fannie Cole-Clark, back in 1990. Next year we’ll be celebrating 30 years. Our mother passed away six years ago, so it was handed over to me when she passed. A lot of people remember her from back in the day, when she started the Fannie Clark Singers, produced by the late, great Willie Mitchell. It was a gospel group. I actually started out playing tambourine for the Fannie Clark Singers when I was 6 years old.”

Clark went off to a life in religious music and credits his success, in part, to time he spent at one of the city’s most pre-eminent musical ministries, Mississippi Boulevard Christian Church. “Dr. Leo Davis is one of the best Ministers of Music that I’ve worked under,” he says. “I know he single-handedly trained a lot of musicians here in the city. And to this day, they have probably one of the top five bands in the city. I think that’s due to his leadership.”

Now Clark’s an accomplished keyboardist, while his brother Jackie is a go-to bass player for the likes of Kirk Whalum and others. But for Clark, the luck of being born among musical folk is not a prerequisite for thriving in the church music scene. “No, not really,” he says. “There of course are a few like that, but there are some who are just gifted. There are some who went to school. That’s the beauty of church musicians. You get such a variety. That’s why our genre is more diverse than any other style of music. It encompasses jazz, to pop, to that gritty bluesy feel, to classical. I really credit that to the fact that not everyone grew up in church, just playing gospel music. So you get this whole eclectic feel within the gospel arena. There are just so many different beginnings to it.”

And, as it turns out, there are happy endings as well. While church bands can foster talent in the making, they can also offer a haven to great players who once toured the world. Such was the scene I stumbled upon at the historic Mt. Pisgah Christian Methodist Episcopal (C.M.E.) Church in Orange Mound, which only last month celebrated its 139th anniversary. Attending their service on that Sunday was like turning the calendar back a half century. On either side of the 90-year-old building’s proscenium, high above the altar, were two vintage Leslie speakers, hard-wired to a classic Hammond organ. At the keyboard sat Winston Stewart, longtime member of the Bar-Kays throughout their ’70s and ’80s heyday. Playing bass behind him was Barry Campbell, who was in demand as a New York session player for nearly 20 years, playing with the likes of Eric Clapton, David Bowie, and Quincy Jones. Together with drummer and singer Austin Bradley, guitarist John Black, pianist Davida Winfrey, and the earnest choir led by City Councilwoman Jamita Swearengen, they created magic.

As one friend noted, finding such talent in unassuming corners of the community is as Memphis as it gets. And it helped me appreciate the phenomenon of the church band as a haven as well as a hothouse for youth. As Campbell tells me, “When I was in New York, the music industry began to change. Everyone went for that MIDI programming thing, like with hip-hop and rap. And the rent in New York City kept going up. After a while I was like, ‘Why am I here?'”

So he returned to the community where he grew up. “It’s a church in the ‘hood,” he says. “It’s old-school. It’s a good church. Young people want that contemporary stuff, those mega churches with flat screens and big sound systems. But musically, at Mt. Pisgah we’re still kinda doing it the way they did it back in the ’60s and ’70s. We’re not really throwing in much of the jazz fusion that’s going on now. We’re more soul and blues-oriented. We don’t get into too much Kirk Franklin-type stuff because we don’t have a youth choir. Everybody in the choir is old enough to be my big brother or daddy or mama.”

Neither Campbell nor Stewart grew up playing in the church but came to it later in life. For Campbell, this was partly a practical matter. “Live music isn’t as popular as it once was. So a lot of musicians have gone to the church over the last 30 years. Once I came back, all my guys had a church gig. Every church had at least a bass drum and keyboard. Some churches even had synthesizers. Some had bands. I even knew white churches that had orchestras. It just expanded to where it’s a thing now.”

On this late autumn Sunday, I was glad it was a thing, as Winston Stewart coaxed waves of emotion from the Hammond organ in a minor key, playing even the drawbars’ shades of timbre deftly, while the bass and drums defined a slinky pocket. Though Stewart’s a relative newcomer to the gospel idiom, it was clear that his lifetime of music and soul was pouring out of those speakers, as one extended organ showcase piece after another evoked waves of blues-drenched sorrow and joy.

It was then that the Reverend Willie Ward stepped up and quoted Romans 10:17. “Faith cometh by hearing!” he declared. Still recovering from the reverberating wooden chambers of the organ, bass, drums, and guitar, topped with those soaring voices, I was inclined to believe it.

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Music Music Features

“Memphis Legends” Brings City’s Top Rappers Together

Barring a natural disaster, music promoter Peppa Williams will pull off the impossible this weekend. “I plan on making history; this has never been done before,” says Williams of his Memphis Legends concert. Starring rap pioneers Tommy Wright III, Kingpin Skinny Pimp, Gangsta Blac, Gangsta Boo, Playa Fly, La Chat, Al Kapone, DJ Squeeky, Gangsta Pat, DJ Zirk, and more, the event is slated for East Memphis’ Blue Moon Event Center Sunday night, September 2nd.

It’s the first time in decades — if ever — that such a roster has appeared on one stage. For true Memphis rap fans, the line-up is equivalent to Bonnaroo or Woodstock, and the timing couldn’t be better. A$AP Rocky recently sampled Wright’s 1992 song “Shoot to Kill” on the popular “OG Beeper.” Drake is storming the airwaves with homages to local rappers, riffing on Project Pat’s “Out There” for his recent hit “Look Alive,” and sampling DJ Squeeky’s 1995 track “My Head Is Spinning” on the brand-new “Nonstop.” The common denominator for Drake and A$AP Rocky’s Memphic-centric hits is 22-year old Raleigh MC BlocBoy JB, who now joins Yo Gotti, Moneybagg Yo, and Young Dolph as the latest local gangsta rapper to make the big time.

“People are reconnecting to the Memphis rap sound, but it’s never really left,” says veteran MC Al Kapone. “The way producers here made beats — particularly the rhythm of the drums, the snare rolls and the hi-hats—created an authentic Memphis sound in the 1990s. And right now, so many people are coming around to that sound. It’s the perfect time for us to unite and say that we’re all a part of creating it.”

Kingpin Skinny Pimp describes that sound as “underground and hard as hell. It’s a certain style we had, and everybody else is getting up on it now.” Meanwhile, the fast-spitting Tommy Wright III has enjoyed newfound popularity among punk rockers and skateboarders. “Not that audiences in the ’90s didn’t like to get wild, but today’s crowds can get wild without any fights,” Wright says. My audience nowadays is turnt up.”

That international fame came a few decades too late for most of these artists isn’t lost on originators like DJ Zirk, who describes the Memphis rap scene of the 1990s as “an era of just trying: What can we invent that’s different from what’s happening up north and out west? We were working on limited equipment, doing what we had to do, because we didn’t have the technology. With songs like ‘Lock’m N Da Trunk’ and Skinny’s ‘Lookin’ For Da Chewin,’ we were trying to see which one of us could be the wildest and have the most aggressive beats.”

Back then, there was nothing more aggressive than the “Triggerman” sample, a break that DJ Spanish Fly lifted off a little-known 12-inch called “Drag Rap” recorded by a New York duo known as the Showboys. They, too, will be making a rare Southern appearance at the Memphis Legends show. Thanks to Spanish Fly and DJ Squeeky, “Triggerman” showed up in dozens of Memphis underground hits. It also spawned the dance trend known as gangsta walking, which evolved into today’s jooking.

“‘Triggerman’ was so hot that we thought [the Showboys] lived in Memphis.” Wright says. “It was such a hype anthem, the one that brought the house down. The DJs around Memphis would mix it in, talk over it, create their own versions like ‘Shoot Triggerman,’ ‘Triggerman’s Back,’ ‘Triggerman’s Dead.’ It is a classic.”

Memphis Legends, with Tommy Wright III, Skinny Pimp, Gangsta Blac, Gangsta Boo, Playa Fly, La Chat, Al Kapone, DJ Squeaky, DJ Zirk, Gangsta Pat, SMK, Criminal Manne, the Showboys and more, perform at Blue Moon Event Center, 2560 Mount Moriah, on Sunday, September 2nd. $25.

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Calling the Bluff Music

Throwback Thursday: DJ Squeeky Talks Memphis Rap

One of Memphis rap’s most iconic figures, DJ Squeeky talked with me back in 2012 about his indelible contributions to the city’s music scene. He also opened up about his past issues with DJ Paul and Juicy J, revealed the equipment responsible for his subwoofer-satisfying production, and shared some advice for up-and-coming artists and producers. 

The interview can be read in its entirety here. Below are several excerpts from our conversation.

How did you get into music?

I have a lot of family members that go to church. Some sing. Some play instruments. I used to play drums at my church, so that really gave me a lot of good interest for the music game. Everyone was a fan of music back then. Either you were rapping or you were beat-boxing or you were DJing. You were doing some form of hip-hop. I started off being a DJ, but being a fan of hip-hop, I didn’t just want to play the music. I wanted to be involved with making the music.

What inspired you to primarily focus on the production aspect of hip-hop?

I think production came when I started doing mixtapes. I was DJing at the clubs but I wanted to start doing the mixtapes, too. I really got inspired by DJ Spanish Fly (legendary Memphis DJ and rapper). He used to be on the radio at 12. Club Expo. If you were a young cat, you were waiting to hear the Spanish Fly mix. You knew it was fixing to go down. I used to be like, ‘I want to do that too.’ I was still more curious with producing, because everybody was involved with the rapping part. [That’s] what everybody got into, but you had to have music to rap.

How old were you when you first started producing? And who were some of the first artists you produced for?

I was probably about 15 [or] 16 years old. I did some work with 8ball & MJG, Criminal Manne, Project Playaz and Tom Skeemask. We all kinda grew up together in the same neighborhood. My house was the place that we came and put it down at. I had [Kingpin] Skinny Pimp, Al Kapone. Anybody that had a little name back then was at my house. 

I noticed you haven’t done a collaboration with Three 6 Mafia. Why was this? Were you guys in competition with each other?

It really wasn’t a competition, it was an issue with them re-making my music. They were really on the ‘stealing people’s music thing back then.’ Their whole style, their beats, hooks, everything were based on shit I did. All the hooks that you heard from them [earlier on] were samples they took off my mixtapes. They were making their own songs off them. That’s how they got started.

Did that cause an issue between you guys?

I had a real big problem with it back then. I felt like, I’m just a dude over here in the ‘hood trying to do my own thing with my music, and I see another guy trying to jump in on what I’m doing, sample what I’m doing, and steal the style of what I’m doing. Then you want to make beats like I’m making and everything. It was like they weren’t sticking to their own shit, which is what they should’ve been sticking to instead of trying to be a DJ Squeeky fan. I know they couldn’t help but be a DJ Squeeky fan, because I was the only thing around back then. But the thing about it was instead of sampling me, [they] should have been apart of what I was doing.

Are you referring to DJ Paul and Juicy J in particular?

I’m referring to both of them. I just look at them like they took what another man worked hard on doing. You want to be like him. You want to sound like him. You want to work your music like he works his music. And try to be me. Every album by Three 6 Mafia that’s came out to date got some DJ Squeeky on it. It’s got a DJ Squeeky hook, a DJ Squeeky sample, a DJ Squeeky beat pattern. It’s got something on that record concerning me.

Would you say that you helped establish the early Memphis sound production-wise?

Fasho, I did. Back then, everybody was doing it, but I took it to the streets. I was doing the mixtapes, putting them in the stores. Nobody was putting rap mixtapes into stores. Everybody was trying to get into record stores. I was going to Mr. Z’s, the stereo shops, and all that. 

What are some of the machines that you use to produce?

I’ve used the SP-1200 [drum machine]. I had a Boss Dr-660. I had an old Roland keyboard before Mini came out. My music back then was more like a sample thing. I was sampling things that I heard and was putting beats to it. I’m still using the drum machine to make beats. The MPC-3000. I’ve been dealing with Fruity Loops too. 

What advice would you give for up and coming artists and producers?

All I can tell you is that you’ve got to believe in what you’re doing, and the best thing that you can do is to try to keep loyalty with the people that you’re dealing with. It’s hard trying to keep people in a group or a situation when you’re trying to make a dream come true. You have to really be focused on what you’re doing. I’ve had a lot different distractions from people who just tried to get me out of my direction in life. You just have to stay focused. If you don’t believe in yourself, nobody’s going to believe in you. 

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Calling the Bluff Music

Q & A with DJ Squeeky

Dj_one.jpg

Hayward Ivy, better known as DJ Squeeky to the music industry, is a pioneer in the Memphis rap scene. A native of Orange Mound, he grew up immersed in the same musical culture that bred such hometown legends as 8ball & MJG, DJ Zirk, Three 6 Mafia, Playa Fly and Kingpin Skinny Pimp.

Most notable for his trunk-rattling production, DJ Squeeky’s signature sound has filled the ears of more than a million listeners across the country. His extensive music catalog includes production credits on the albums (or mixtapes) of Pastor Troy, Young Jeezy, Young Dolph, Criminal Manne, 2 Chainz, Yo Gotti, 8ball & MJG, and a long list of others.

He’s also released several albums independently under his record label, Mo Cheda Records. Among these, albums such as DJ Squeeky & The Family’s On a Mission, Tom Skeemask’s 2 Wild for the World, and Project Playaz’s Til We Die remain Southern rap classics.

Stepping away from the drum machine and Pro tools, DJ Squeeky took time out to speak with me about how he got into producing, his involvement in creating the “signature” Memphis rap sound, having his style mimicked by Platinum producers and Three 6 Mafia’s remaining members DJ Paul & Juicy J, who he wants to work with in the future, and much more.

Follow DJ Squeeky on Twitter: @Djsqueeky4Eva
To purchase one of his beats call (901) 878-9208 or email djsqueekybeats@gmail.com (SERIOUS INQUIRIES ONLY)

How did you get into music?

I have a lot of family members that go to church. Some sing. Some play instruments. I used to play drums at my church, so that really gave me a lot of good interest for the music game. Everyone was a fan of music back then. Either you were rapping or you were beat-boxing or you were DJing. You were doing some form of hip-hop. I started off being a DJ, but being a fan of hip-hop, I didn’t just want to play the music. I wanted to be involved with making the music.

What inspired you to primarily focus on the production aspect of hip-hop?

I think production came when I started doing mixtapes. I was DJing at the clubs but I wanted to start doing the mixtapes too. I really got inspired by DJ Spanish Fly (legendary Memphis DJ and rapper). He used to be on the radio at 12. Club Expo. If you were a young cat, you were waiting to hear the Spanish Fly mix. You knew it was fixing to go down. I used to be like, ‘I want to do that too.’ I was still more curious with producing, because everybody was involved with the rapping part. [That’s] what everybody got into, but you had to have music to rap.

How old were you when you first started producing? And who were some of the first artists you produced for?

I was probably about 15 [or] 16 years old. I did some work with 8ball & MJG, Criminal Manne, Project Playaz and Tom Skeemask. We all kinda grew up together in the same neighborhood. My house was the place that we came and put it down at. I had [Kingpin] Skinny Pimp, Al Kapone. Anybody that had a little name back then was at my house.

Did you have a studio setup in your house?

Yeah, it was in my bedroom. The mic and everything was in there. We were young cats, you know. We didn’t know nothing about mic booths and all that stuff. We had the mic booth, all the equipment, and everything all in one room. We had the microphone standing in the middle of the room. You just come in and you drop.

I noticed you haven’t done a collaboration with Three 6 Mafia. . Why was this? Were you guys in competition with each other?

It really wasn’t a competition, it was an issue with them re-making my music. They were really on the ‘stealing people’s music thing back then.’ Their whole style, their beats, hooks, everything were based on shit I did. All the hooks that you heard from them [earlier on] were samples they took off my mixtapes. They were making their own songs off them. That’s how they got started.

Did that cause an issue between you guys?

I had a real big problem with it back then. I felt like, I’m just a dude over here in the ‘hood trying to do my own thing with my music, and I see another guy trying to jump in on what I’m doing, sample what I’m doing, and steal the style of what I’m doing. Then you want to make beats like I’m making and everything. It was like they weren’t sticking to their own shit, which is what they should’ve been sticking to instead of trying to be a DJ Squeeky fan. I know they couldn’t help but be a DJ Squeeky fan, because I was the only thing around back then. But the thing about it was instead of sampling me, [they] should have been apart of what I was doing.


Are you referring to DJ Paul and Juicy J in particular?

I’m referring to both of them. I just look at them like they took what another man worked hard on doing. You want to be like him. You want to sound like him. You want to work your music like he works his music. And try to be me. Every album by Three 6 Mafia that’s came out to date got some DJ Squeeky on it. It’s got a DJ Squeeky hook, a DJ Squeeky sample, a DJ Squeeky beat pattern. It’s got something on that record concerning me.

Would you say that you helped establish the early Memphis sound production-wise?

Fasho, I did. Back then, everybody was doing it, but I took it to the streets. I was doing the mixtapes, putting them in the stores. Nobody was putting rap mixtapes into stores. Everybody was trying to get into record stores. I was going to Mr. Z’s, the stereo shops, and all that.

At what point did you decide to take your music career seriously?

I had left Memphis for about a year and a half. I was staying with 8Ball & MJG down in [Houston], Texas. They were doing real good. They were like in their second album and going into their third album. I was on their third album, On Top of The World. When I went down there, they really motivated me on what I really need to be doing in life. If I wanted to do the music, I needed to really get focused on doing the music.

[DJ Squeeky left Houston to come back to Memphis and raise his newborn daughter. He would later reconnect with Criminal Manne, Thugsta, Yo Lynch, and Tom Skeemask. The group would come together and create the album, On a Mission—DJ Squeeky’s national debut.]

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How did people respond to On a Mission?

I sold 10,000 records the first week independently. We had a deal a couple months later. That’s when Relativity Records came down and signed me (and his record label Mo Cheda) and they signed Three 6 Mafia. We were on the label with Bone, Thugz-n-Harmony, 8ball & MJG, the Dayton Family, and a lot of other people.

[Relativity Records ended up folding, and the contracts of its signees were sold to Loud Records. Frustrated with waiting on the sideline for a release date, DJ Squeeky to his imprint elsewhere. Mo Cheda would have a short stint with Warlock Records before deciding to pursue the independent route once again. The label has been releasing music independently ever since.]


Who were some of your musical influences from a production standpoint?

We were more or less listening to Dr. Dre and them. 8Ball & MJG with T-mix and them making the music. M.J.G. taught me how to start working the keyboards and stuff. I didn’t know anything about the keyboard. I had a drum machine back then. MJG used to come back to Memphis [with his] Sonic keyboard. He used to show me a lot of tricks.

With my music, I wasn’t trying to sound like [my influences]. Their drive and the love for the music that they have, that’s how I looked upon them. I wanted to be that person to have that same drive to really, really make it happen.

What are some of the machines that you use to produce?

I’ve used the SP-1200 [drum machine]. I had a Boss Dr-660. I had an old Roland keyboard before Mini came out. My music back then was more like a sample thing. I was sampling things that I heard and was putting beats to it. I’m still using the drum machine to make beats. The MPC-3000. I’ve been dealing with Fruity Loops too.


How long does it take you to produce a song?

A few minutes. It all depends on what level I’m on. If I’m on a good level and got some good cheeba, it’s going to be a couple seconds. I know a few musical notes, but my music is based off feel, how I’m feeling at that moment, what I’m on at that moment.

Do you feel like you’re underrated?

Hell yeah. It’s like I know all the stars, but they slick want to fuck with me. But they slick don’t want to fuck with me. Some do and some don’t, but they know that I’ve got talent. It’s not like I’m some new cat that just started a few years ago. I look at it like they’re sleeping on me.


Who’s some of your favorite artists to work with?

I like working with Pastor Troy, Criminal Manne, Young Dolph, Playa Fly, I dd some stuff with [Young] Jeezy. He’s cool. I’m just naming people on work ethics. Not just people who’re saying they rap. I like to work with 2 Chainz. That’s my homie. He’s a good dude.

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Are there any artists that you want to work with in the future?

I want to work with Young Money (a record label founded by Lil Wayne). That’s the camp I’m trying to get into right now. Young Money and Rick Ross. I’ve kinda touched base with everybody else that’s doing something.

You have a massive catalog of production credits. Is there a favorite song that you’ve produced?

I’m going to have to say “Lookin for da Chewin.” [A song off of DJ Squeeky’s album In Da Beginning: The Underground Volume One, which features Kingpin Skinny Pimp, 8Ball & MJG, DJ Zirk and Kilo G]. A lot of people don’t know that I made that song, because that’s another episode of DJ Paul and them trying to sound like me, trying to be like me.

What advice would you give for up and coming artists and producers?

All I can tell you is that you’ve got to believe in what you’re doing, and the best thing that you can do is to try to keep loyalty with the people that you’re dealing with. It’s hard trying to keep people in a group or a situation when you’re trying to make a dream come true. You have to really be focused on what you’re doing. I’ve had a lot different distractions from people who just tried to get me out of my direction in life. You just have to stay focused. If you don’t believe in yourself, nobody’s going to believe in you.

What’s up next for DJ Squeeky?

I’m in the process of putting a mixtape together. I’m getting ready to come back out in 2013. I’m fixing to kill the game. They haven’t heard anything new from me in a minute. I haven’t dropped a record since 2004 [or] 2005. I’m going to come back with the mixtape and get it back going again.

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