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Grammy Workshop Unites Memphis Songwriters

Grammy Week, the star-studded run-up to the Recording Academy’s nationally broadcast awards show every February, is long over, but this year a new event was initiated that many Memphis artists are still mulling over. And while it centered on the behind-the-scenes work of songwriting and producing, the collaborations that flowered at the event may well bear fruit to be heard on radios everywhere before long.

This workshop was more than your typical song swap by players with acoustic guitars. It involved some of the most influential producers in the business, including native Memphians Ebonie Smith, a staff producer/engineer for Atlantic Records, and YoJi (aka YoJi Roby), a producer and artist at Twenty5Eight Entertainment.

Gebre Waddell, CEO of the Memphis-based music credit platform Sound Credit, which organized the workshop, describes the impetus for the gathering as being almost serendipitous. “Sound Credit was one of several sponsors for the producers and engineers event for this year’s Grammy Week. [Memphis singer-songwriter] Brandon Lewis and I were on a call trying to think that through, and we spontaneously came up with this idea of doing a songwriting event throughout the rest of the week. At first it was just two people on a phone call, but as we started reaching out to people, we realized that this was something beyond.”

Upon seeing that vision made a reality, Lewis, director of The Consortium MMT and a songwriter signed to Atlantic Records, was deeply moved by its potential. “I was extremely proud,” he says. “I felt liberated when I looked around and saw so many Memphis singer-songwriters in the room during this memorable week. I was like, ‘This is the real deal. This is how it should be!’ A lot more talent should be deployable from our city.”

In a week usually filled with more celebratory gatherings around Los Angeles, this was an event with more practical implications. “People are out there looking for things to do during Grammy Week,” says Waddell, “so when an option comes up to actually do your craft, to work with other people, it’s a very attractive thing for folks. We witnessed the power of it firsthand.”

By all accounts, the 20-odd participants were working at a fast clip, ultimately creating half a dozen song demos over two days. Their prolific output, Lewis explains, grew from the way the workshop was organized. “I tried to keep it very production-centered,” he says. “Once we can hear something, our emotions and vibes start gravitating towards something productive, thinking about lyric lines, concepts. So on both days, I had Ebonie and YoJi working on production. We were limitless when it came to music. I let them do their thing, and then the other producers there would chime in on the work.”

Working with Lewis and the two lead producers were a number of Memphis-related songwriters and rappers, including Tyke T, B Sims, Lil Rudy, and St.Courts. Other artists like D.Lew, AJ Haynes, and AMG Paper also participated, and, as Lewis describes it, the meeting of minds yielded some unexpected results. “With the first song, for example, I started by cutting the vocals; then one of our vocalists showed up, and I immediately had him cut vocals. That way, I could go back to writing, which is where I needed to be. Whatever serves the song! Then we added samples and other parts. To share our work, we used the Notes feature on our phones, which could color code who wrote what. Once we got started that way, you’d get different perspectives from different creators, which is why I loved doing the writing camp so much. We even had rappers working on pop records. You never know what you’re going to get out of it.”

Indeed, it was deemed so successful that Waddell foresees it becoming an annual event. And Lewis is ready to keep it rolling. “The energy around the writing camp was very impactful,” he muses. “What’s come out of it now are the relationships we’ve been able to curate, from Memphis to L.A. None of those artists had been exposed to a major connection with major labels, until we gave them a chance to work with these producers.”

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Ebonie Smith: Engineering Success

It’s not every day that an in-house producer and engineer at Atlantic Records in New York asks to be transferred to Memphis, but Ebonie Smith is not like most engineers. She grew up here and still identifies with her hometown on a deep level. Of course, three years ago, it also made a lot of sense to get out of New York. “I was in New York eight years,” Smith says, “but then the pandemic happened. I told Atlantic I wanted to move down to Memphis for a minute, and they approved it.”

She stayed busy while back in her hometown. “I spent the bulk of my time at 4U Recording, pretty much every other day, and I did a couple dates at Young Avenue Sound and Royal,” she recalls. Besides, being in Memphis not only reminded her of the diversity behind the music she loved most; it represented her spirituality. “The most important thing for me has been my faith and growing up in church,” she says. “My church was First Baptist Beale Street at the corner of Beale and Fourth. There was a natural blending of secular and sacred there. At 2 p.m. on Sundays, Beale Street would start revving up and you could hear the sounds of bands outside bleeding into what we were doing in church. And the sounds weren’t that different. That’s the nature of the Memphis music scene: musicians who’ve been trained in sacred spaces, making their money in both secular and sacred spaces. So there’s always been an interesting dichotomy there.”

Having thus attended the same church as the great hip-hop producer DJ Squeeky, then graduating from East High School, Smith went on to become one of the most high-achieving Memphians in the music industry. Between starting for Atlantic in 2013 and the pandemic era she was involved in many notable projects, such as the original Broadway cast recording of Hamilton, Sturgill Simpson’s A Sailor’s Guide to Earth, the Grammy-nominated album Dirty Computer by Janelle Monáe, and the Grammy-winning album Invasion of Privacy by Cardi B. And yet, having returned to Memphis for a time, she felt she could take things further. And that meant going west.

After the world stopped sheltering in place, she headed to Los Angeles, where she’s chosen to settle down for a time. “They have more studios here,” she notes. “In New York we only really have one room, with a few auxiliary spots, but in LA there’s a lot more going on and a lot more studio facilities. It’s been nice because it’s been a lot more nomadic than New York. I bounce around. Each studio has a different personality. Different equipment, different clientele. So that’s been cool. The studio in New York is really nice, but I’ve been learning a lot more about gear out here.”

The move has also led her to further develop her career as an independent producer. “Atlantic has been such a big part of my career, and they’re one of the reasons why I’ve had so many great credits,” she points out, but then adds, “I’m mostly working freelance these days. I’m still with the company, but I think, post-Covid, fewer artists are bringing their whole projects in. The days of getting the whole Hamilton cast album are gone. Which is one of the reasons I moved to LA. There’s more happening out here than there is in New York. I’m focused on making records, things that are going to go out into the world. So I’ve been hustling out here.”

Meanwhile, she’s also been focused on her nonprofit, Gender Amplified (genderamplified.org), which she started while still a senior in college in 2007. “Gender Amplified is my passion work,” she says. “Our mission statement is to advance the careers of women in music production and audio engineering, and we’ve recently expanded our definitions to include nonbinary producers and trans producers. Warner Music Group gave us a pretty sizable grant a couple years ago, so we’ve been hiring staff and doing our music production camps in New York. We also did an event in Memphis with 4U Recording, for Women’s Equality Day in August of ’21, and that was a fabulous experience; we want to do more with them. It’s just a matter of setting it into motion.”