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Food & Drink Hungry Memphis

SOB Downtown to Open in Mid-April

Get ready for the long-awaited SOB Downtown to open its doors. The casual upscale restaurant at 345 South Main next to the now-closed SOB Gastro Pub is slated is slated to open around the middle of April.

“I’m super excited,” says Ed Cabigao, who, along with his wife, Brittany, own the restaurant. “I can’t wait for guests to come check out the new SOB I was really grateful we were were able to pull it off. Even though it’s been delayed, I feel like the timing is perfect. People are starting to get out. I just got my second vaccination today. We closed up the old SOB Monday.”

SOB Downtown is in the building that housed the circa 1910 Ambassador Hotel. “The whole building is 15,000 square feet. Five thousand square feet floors. The restaurant is about 5,000 square feet.”

The striking building is ready for the reveal. “The Ambassador Hotel now is completely renovated. The first floor is now SOB Downtown. It’s more of a modern, but retro-designed restaurant. It’s a full-service restaurant with a private dining room, a state-of-the-art kitchen, and a patio,” Cabigao says.

“The second and third floors are 10 apartments rented to an Airbnb  operation, and they’re going to try to start booking their rooms in May.”

As for the look of SOB Downtown, Cabigao says, “We’ve kept the original plaster walls. We resealed those. That’s almost like an art piece in and of itself. Our bar is a 30-foot bar with a white quartz top and a silver tin face, which is really cool.

“The overall color scheme is a lot of navy with pops of yellow. Our light fixtures are more retro modern, 1950s. We decided to have that look because we wanted to have a fall-back to what the the Ambassador Hotel used to be in the ‘50s and ‘60s as a hotel. We wanted to pull in some retro vibe.”

SOB Downtown

SOB Downtown guests can relax as soon as they walk through the door. “We’ve got a lounge area in the front where people can have room to relax and get on their computers and do some work if they want, or just hang out with friends.”

The furniture in the lounge area, which features a dark blue, black, and yellow color scheme, is “more modern, more contemporary. Basically, two sets of couches and four lounge chairs with a couple of drinking tables in between.”

The dining room, which will seat 60 people, features wood tables with a slate gray finish and black chairs with copper legs.

Jill Hertz of Jill Hertz Interior Design “helped us with the interior design and space,” Cabigao says.

The private dining room can seat up to 50 people. “We’ve already booked it out five or six times for rehearsal dinners and bridal showers and stuff like that.”

The bar, for now, will seat 10 people and the patio will seat 32 people.

SOB Downtown will feature local art on its walls. “We’ve actually brought in the same artist that did the original SOB and SOB East. We’ve already hung up some of his art at the restaurant. Daniel Tacker. We just love his style, a lot of vibrant colors. And his paintings just really pop, give off a nice trendy feel.”

Food-wise at SOB Downtown, Cabigao says, “The new menu is going to mimic the SOB East menu, but it’s a lot bigger. A lot more variety. We’ll have more sections to the menu: salads and bowls, a sandwich section, an entree section, and an appetizer section.”

Jess Hewlette is executive chef at the new SOB “She’s been with us for about a year now. She was previously at The Liquor Store.”

Anthony Fenech is SOB corporate chef.

As for the drinks, Cabigao says, “We’re actually building a more robust wine program as well as craft cocktails and local drafts.”

The entire renovation project to the building cost an estimated $3 million, Cabigao says.

The old SOB Gastro Pub will become Good Fortune, which Cabigao describes as “a trendy local Asian restaurant” owned by “two young local people who we are really excited about. They kind of remind me of me and Brittany when we were younger.”

SOB Downtown
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Food & Drink Hungry Memphis

Nothing “Cheesy” About This Upcoming Cheese Place

Jackie Mau and Kurt Mullican of Greys Fine Cheese & Entertaining



Jackie Mau and Kurt Mullican want you to say, “cheese.”

Mau and Mullican will open Greys Fine Cheese & Entertaining in February. “You can come in and buy cheese cut to order,” Mau says. “You can buy a cheese board that we will have readily available for you. You can custom order one.”

But their main goal is “education,” Mau says. They want to teach people about cheese. In the meantime, Mau and Mullican will present dinners featuring food and drink paired with cheese. 

“A lot of times people will approach a cheese counter at a supermarket and they really just don’t know how pair things,” Mau says.

And, she says, “We also host private events in people’s homes.”

The first dinner, “Cheese, Food, and Cocktails,” will be be held October 29th at the new SOBeast restaurant owned by Ed and Brittany Cabigao, in the old Interim restaurant on Sanderlin. That dinner already is sold out, but the next one is slated to be held in late November at the new Hen House Restaurant.

Their business is an offshoot of Mau’s Airbnb. She used to make cheeseboards for her guests. “Friends found out about the cheeseboards. They ordered holiday boards. Things were going great.”

After returning from a trip to Paris, Mau realized Memphis needed a custom cheese shop. She then found the perfect location in the Williamsburg Shopping Center on Mendenhall near Poplar.

It’s important for people to buy cheese now, Mau says. “Because of COVID, the artisan cheese business has been hit hard. They lost 40 to 52 percent in sales. Animals are still making milk, but people aren’t buying.”

In addition to co-owning the business, Mullican also is the “cheesemonger” for Greys. “It was a term coined in the United States in the early ‘80s,” he says. “They didn’t have a name for a sommelier for cheese.”

The name, Mullican says, “kind of jokingly took off. Now it’s a worldwide accepted term.”

He’s been fascinated with cheese for most of his life. “It’s one of the earliest forms of food preservation. It’s an art. But it’s also survival. People used it to preserve food. So they could keep milk longer so they could live.”

For their first dinner, Mullican collaborated with SOB executive chef Anthony Fenech and mixologist Wesley Atteberry.

“The theme is ‘America can hold its own against any country in the world when it comes to cheese,’” Mullican says. “Meaning: Even with all of the pasteurized milk guidelines we live by here, we create and innovate as well as Italy, France, and Holland.”

To give an example of how they will be doing their cheese dinners, Mullican described the pairings at SOB The first dinner will feature five courses, all paired with cheese, food, and cocktails. Mullican will talk about the cheese for 15 minutes before each course. During his talk, guests will receive an ounce and a half of the cheese featured in that course. “So they can taste it immediately.” 

They will begin with Kunik, a goat cheese with added cow cream from New York. “It’s cakey and goaty in the center with a really rich, tangy cream line, thanks to the Jersey cow cream that’s added to it.

“The dish is going to be coffee roasted heirloom carrots with a coconut milk mousseline, orange-infused honey, and candied walnuts.”

The cocktail will be the “Bamboo,” which is dry vermouth and “a coconut fat-washed fino sherry.”

The second dish will be “a special kind of pecorino. This one is going be an oro antico. It is an aged sheep milk cheese.”

The cheese is made in Tuscany. “They rub olive oil baths all over it during its aging process.”

The flavor is “olive oily, sheepy, nutty, tangy.”

The cheese will be grated over the top of a wild mushroom ravioli. This will be paired with a “Martinez” cocktail. “A pistachio-infused sweet vermouth, London dry gin, dry curaçao, and maraschino liqueur.”

The third course will feature “eposes,” which is “a French washed rind cheese that dates back to the 1500s. It’s a stinky cheese, but really, really velvety on the inside. Almost runny. With strong flavors of cultured butter, cooked milk, and just a mineral saltiness from the rind. We’re going to do a pickled grape preserve strawberry and a marmalade with that.”

The cocktail will be a “Fall Break” — “Apple brandy, Navy strength gin, slo gin, simple syrup, and lemon.”

“Pleasant Ridge Reserve” will be served in the fourth course. Mullican describes it as “an Alpine-style cheese that is the most awarded cheese in American history. Complex, but very fruity on the end and real nutty and buttery on the front.”

This will be paired with “a pear and pork belly brioche with melted Pleasant Ridge kind of blow torched on top of it.”

The cocktail will be a “French 125,” which he describes as “a bacon-infused brandy with lemon, demerara syrup and prosecco to get some bubbles in there.”

The star of the show will be the Rogue River Blue, which was voted the “Best Cheese in the World” at the World Cheese Championships in 2019 in Bergamo, Italy, Mullican says. “It won out of 3,800 different cheeses.”

Rogue River Blue is “wrapped in sirrah leaves soaked in pear brandy. It tastes like the Oregon River Valley. It’s sweet toward the rind where the pear brandy is kind of soaked in. And as you get to the middle it’s sweet, it’s piquant, crystalline. Just expect waves of flavor with this cheese.”

It will be served with “a dry-aged beef with pink peppercorns, and a bleu cheese crumbled on top.”

The cocktail will be a “a clarified New York Sour — bourbon, lemon, simple syrup, and a white port wine float.”

Probably an unfair question, but if he could choose one cheese as his favorite, what would Mullican pick? “If I had one of these to sit down with the rest of my life every day, I would probably go with like a Red Hawk by Cowgirl Creamery. It’s a washed rind cheese and it’s very mushroomy. And very kind of brine-y, almost. It tastes of boiled peanuts. It really does.”

So, where does the name “Greys” come from in Greys Fine Cheese & Entertaining? “It’s a play on words that was developed by Kurt,” Mau says. “It’s the idea of grazing around a cheese board. Just kind of enjoying and grazing on a cheese board.”

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Food & Drink Hungry Memphis

South of Beale Looks to the East

If you’re tired of driving Downtown to get your hands on some of SOB’s delicious duck fried rice or General Tso’s cauliflower, owner Ed Cabigao has been listening. A second location called SOBeast is set to open its doors to the public next Tuesday, September 8th, in the former Interim space at 5040 Sanderlin Ave.

Murray Lace/Obsidian

SOB owner Ed Cabigao at the new East Memphis location.

Cabigao has had his eye on expanding the SOB brand for a while. When the pandemic offered him a chance to experiment with using Interim as a ghost kitchen for SOB’s menu, the demand was too high to ignore. “We were getting a lot of requests form East Memphians to have SOB to-go food closer to them,” he says. “We did much better than we thought, and after a couple of weeks, our to-go orders out there surpassed those at our Downtown location.

“We think the fine dining model post-COVID will be really challenging,” he explains. “Interim had a lot of challenges even before the pandemic hit, so we thought it was best to rebrand the space to SOBeast.”

The pandemic also forced Cabigao into a tough decision with his other establishment, Zaka Bowl. “It was sad since were passionate about it, and had a lot of loyal customers, but the pandemic really cut off its profitability.”

Now, Cabigao is firmly focused on expanding the SOB brand. “Since we’re focusing on just one brand, we can elevate SOB to where we want it to be. It’s in our mind to add a third location, but we don’t have concrete plans just yet.”

Murray Lace/Obsidian

SOB’s duck fried rice, complete with egg on top, is one of the restaurant’s most popular items.

Anthony Fenech will lead the kitchen at the East Memphis location, before transitioning into a corporate chef type of role overseeing both SOB locations. Meanwhile, Jess Hewlette joined the team several months ago to take over the Downtown location. “She joined us from the Liquor Store, and she’s got a really good flavor palette and some excellent ideas we want to highlight over the next couple of months,” says Cabigao.

The 3,500-square-foot SOBeast will feel like a “restaurant with a really good cocktail and bar program,” says Cabigao. When the original SOB moves into the Ambassador Hotel space, the two locations will parallel each other in terms of atmosphere, aesthetics, and menu. However, expect some slight variations down the line. “Eventually, we’ll have a menu sections that will say either ‘East Exclusives’ or ‘Downtown Exclusives,’” he says. “They’ll highlight our individual chefs’ styles that we have at both locations.”

With the pandemic in mind, Cabigao plans to utilize emerging technologies in the restaurant sector at the East Memphis location. While many restaurants have provided QR codes for menu access, he plans to extend that to receipts so customers can pay the bill on their phones. He also plans to make SOB’s website more robust, with an online system that sends orders straight to the kitchen for a smoother process.

SOBeast opens Tuesday, September 8th, for dine-in, curbside pickup, and UberEats delivery from 11 a.m. – 9 p.m. Monday through Saturday, and for all-day brunch 11 a.m. – 9 p.m. on Sunday. 5040 Sanderlin. 901-818-0821. southofbeale.com

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Food & Drink Hungry Memphis

S.O.B. Will Open its Dining Room June 15th



South of Beale a.k.a. S.O.B. will open its dining room June 15th. 

“We’ve been open for delivery and takeout ever since this whole thing happened, and both have been doing really, really well,” says owner Ed Cabigao. “It took us a few weeks to decide how to open back up fully and make sure we’re following all the guidelines — and how that affects our operations and how we serve people. That’s why we took the past month to sit back and figure everything out, operations-wise, on our end.”

The most popular S.O.B. takeout/delivery items were duck fried rice, General Tso’s cauliflower, and “probably our grilled salmon with Brussels sprouts,” Cabigao says.

S.O.B.’s capacity will be 50 percent until Phase III begins. Tables will be six feet apart. Employees will wear masks, and hand sanitizers will be available. The restaurant will use paper menus, as well as feature a QR code on each table so customers can see the menu on their phones.

The restaurant will be open from 11 a.m. to 9 p.m. daily. Brunch will be served until 3 p.m. on Sundays.

S.O.B. had planned to move next door to the old Ambassador Hotel at 345 South Main, “right across our parking lot,” but plans have changed a bit, Cabigao says. 

Michael Donahue

Ed Cabigao last year in the old Ambassador Hotel

“We were looking to open in August, but ever since all this happened, our permit got delayed for a month. So, we’re looking to opening — hopefully — in early October.

The new S.O.B. will have 5,000 square feet and three private dining rooms. Cabigao believes private dining rooms “will be even more in demand with this whole COVID thing, and people want to have their own private room with family and friends. We’re thinking when we open up in October we’ll be able to generate more revenue that way as well.”

P/K/M Architects

Rendering of the proposed new South of Beale

As for the current S.O.B. location, Cabigao says, “We own that building, so we plan on renting it out to another restaurant concept that complements the neighborhood.”

S.O.B. is at 361 South Main Street; (901) 526 0388

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Food & Wine Food & Drink

S.O.B. Is Moving

South of Beale, Memphis’ first gastropub, has always held food as its focus. That’s why Ed and Brittany Cabigao — owners of S.O.B., Interim, and Zaka Bowl — have decided to move S.O.B. into a larger space with a much larger kitchen, something their new head chef, Daniel Gamboa, is thrilled about.

“The main reason is that we do need more space,” owner Ed Cabigao says. “We designed this kitchen to do half the business it’s doing now. So basically, the kitchen is really overcrowded, overloaded … I want my employees to have a better space to work in.”

The new venue, located on the first floor of the old Ambassador building, will open in spring 2020 at 345 S. Main.

The dining room will add about five more tables, the bar will be longer, and the kitchen is expected to be five times its current size. The new location will also feature three private dining rooms that can be transformed into one giant event space for large parties. “We basically decline one event a week, on average, because we just don’t have the space right now,” Cabigao explains.

The owners also seek to maintain the integrity of the original S.O.B., that of a cozy Downtown bar with an adventurous, chef-driven menu: “We want it to feel like S.O.B.,” Cabigao says. “We’re still going to keep it quaint and unpretentious but almost like an S.O.B. 2.0.” In addition to more seating indoors, they will be expanding the patio space as well.

As they prepare for the move, the restaurant is embracing a new head chef: Daniel Gamboa, the bold and talented 22-year-old who blessed the S.O.B. menu with General Tso’s Cauliflower, which has been the highest-selling appetizer on the menu since it dethroned the Duck Fried Rice last year.

Gamboa came to S.O.B. from Interim a year ago to serve as sous chef under Anthony Fenech, and the two did a menu refresh at that time that introduced several unique items, including the cauliflower. The menu redesign led to S.O.B. having its best year yet in 2018.

Ed Cabigao says they’re slated to do even better in 2019, and he describes Gamboa as extremely hard-working, skilled, and full of energy. When asked about stepping up as head chef, Gamboa says, “It’s a little scary, but I think I’m ready for it.”

For those wondering if they’ll introduce new menu items again at the relaunch next spring, it’s a likely possibility.

“If we can push the food further, that’s what we want to do,” Cabigao says. “But we’re going to let our customers gauge that, too. That’s what we did when we first opened, and we’ll do that again.”

But the menu’s staples — like the Duck Patty Melt and the Smoked Gouda Mac & Cheese — aren’t going anywhere.

So what’s to happen with the old S.O.B.? The owners are looking for another restaurant tenant to take over the South Main space. Cabigao explains that they’ve had interest from some other bar concepts and burger places, but they “want whoever comes in here to complement not just the new S.O.B. but also Pontotoc, Slider Inn, Green Beetle — and not just be direct competition.”

The owners will also turn the second and third floors of the Ambassador building into apartments, which may lead to even more foot traffic on the block.

S.O.B. celebrated its 10th anniversary with a lively party on August 10th. The space was filled with familiar faces: bar regulars, restaurant patrons, former and current staff, friends and family — and lots of children.

It was interesting to see how much the place seemed to have grown up in the last decade. But also, the people: Ed and Brittany themselves have had two kids since S.O.B. first opened, and in many ways it’s like they’re growing up alongside the business.

“I tell people all the time: We opened this place up when we were 26 years old,” says Cabigao. “We thought we knew everything, but we didn’t know everything.”

The new South of Beale space, located on the first floor of the old Ambassador building, will open in spring 2020 at 345 S. Main.

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Food & Drink Hungry Memphis

Zaka Bowl Expands Menu, No Longer Vegan

Zaka Bowl, the build-your-own veggie bowl restaurant which opened in East Memphis last fall, recently expanded its menu.

Not everybody is happy about that. But first some background.

The restaurant was the brainchild of Ed Cabigao of South of Beale. Cabigao had undergone a major lifestyle change. He went vegan, dropped some weight, became healthier, and wanted to spread the word, so to speak.

Originally, guests could choose from a base of quinoa or zucchini noodles or whatever, then build up the bowl with warm and cold veggies, choose premium items like tofu, and then top it with one of ZB’s great sauces. They also offered one or two set veggie bowls for babies like me who get overwhelmed by too many choices.

The new menu greatly expands the bowl offerings under three categories: Salads, Poke, and Zaka. There’s the Tofu Poke Bowl with pineapple pico and jicama slaw and the Smoked Portabella Steaks Zaka Bowl with cinnamon chili sweet potatoes and roasted beets. Also among the options are the Tuna Poke Bowl and Herbed Chicken Zaka Bowl.

Tofu Poke Bowl

Zucchini Noodle Salad

This once-vegan restaurant now serves meat and you can best-believe Cabigao heard about it. (City Silo received similar blow-back via social media from some frustrated vegans when it veered from its vegan roots. It was crazy packed when I was there for lunch last Friday.)

From Cabigao:

When we opened Zaka Bowl, we had every intention of staying vegan and promoting the vegan lifestyle. But throughout our first seven months of great reviews but lackluster sales, we spoke with a lot of guests, and people who had never been in, about what they wanted and wished we had. We also asked them about what would draw more people into our restaurant. We went through a lot of testing and surveying. And as a business, and as someone who feels responsible for his employees, we eventually decided that we had to make this pivot of providing a couple of non-vegan options.

We are now repackaging our message as a healthy veggie-centric restaurant serving everyone’s fast-paced life. At the end of the day, I want to be able to provide jobs for some awesome people who have helped me open this venture. I totally understand the negative comments we have and will receive from some people, and I would just like to point out that we are still 98% vegan and completely dairy-free and gluten-free. Our chicken and sushi-grade tuna are the only two non-vegan ingredients out of over one hundred that we have in our kitchen. And we are very excited about our new vegan options as well- Baked Falafel, Tofu Poké and Beet Poké!

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Food & Drink Hungry Memphis

A Peek at Zaka Bowl’s Menu

“Almost there,” says Ed Cabigao of the opening Zaka Bowl, a create-your-own veggie bowl restaurant in East Memphis.

Cabigao, who owns South of Beale with his wife Brittany, says they are putting the finishing touches on now — painting, testing menu items, training the staff. If permit process goes well, Zaka Bowl could be open as early as September 16th. 

Of Zaka Bowl, Cabigao says, “Our mission here is to show that compassionate choices can lead to a cleaner, happier, healthier you and planet!”

Here’s a peek at Zaka Bowl’s menu:  

[pdf-1]
Zaka Bowl is located at 575 Erin Drive. 

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Food & Drink Hungry Memphis

A Peek at Zaka Bowl

Vegetarians take note: There’s a new restaurant in town.

Soon.

South of Beale owner Ed Cabigao recently experienced a transformation, and he wants to extend it to his community. First for ethical reasons, which then turned into health-related incentives, Cabigao became a vegetarian and later, vegan.

His passion for this lifestyle and the impact he would like to have on the world caused him to consider opening a vegetarian restaurant, and a trip to D.C., where he discovered a successful build-your-own bowl-style restaurant sealed the deal for him.

Cabigao and his wife will open Zaka Bowl in late July/early August at 575 Erin Drive, with the concept of using locally produced food to create build-your-own veggie bowls with ingredients such as quinoa or wild rice, tofu or meaty vegetables. banished such as roasted corn or apple slaw, and a choice of house made sauces. 

Cabigao is working with Loaded for Bear for his branding and design. The 1,500-square-foot property is leased by Loeb Properties. He hopes to begin construction June 1st.

Stay tuned for more information in the Memphis Flyer coming soon.